{"id":664334,"date":"2025-12-02T19:36:04","date_gmt":"2025-12-02T19:36:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=664334"},"modified":"2025-12-02T19:36:04","modified_gmt":"2025-12-02T19:36:04","slug":"amazon-reduce-comisioanele-in-europa-presiune-tot-mai-mare-din-partea-platformelor-chinezesti-shein-si-temu","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=664334","title":{"rendered":"Amazon reduce comisioanele \u00een Europa. Presiune tot mai mare din partea platformelor chineze\u0219ti Shein \u0219i Temu"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2025\/12\/amazon-reduce-comisioanele-in-europa-presiune-tot-mai-mare-din-partea-platformelor-chinezesti-shein-si-temu.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"p-0\">M\u0103sura, despre care <a href=\"https:\/\/www.mediafax.ro\/tehnologie\/openai-si-amazon-au-semnat-un-acord-in-valoare-de-38-de-miliarde-de-dolari-23636211\">Amazon<\/a> a spus mar\u021bi \u00eentr-un comunicat c\u0103 reprezint\u0103 una dintre cele mai mari reduceri de comisioane din istoria sa, vizeaz\u0103 \u00een primul r\u00e2nd sc\u0103derea taxelor pentru v\u00e2nz\u0103torii de articole vestimentare ieftine, relateaz\u0103 Reuters.<\/p>\n<h2 id=\"chapter-0\">Comisioane mai mici pentru haine \u0219i accesorii<\/h2>\n<p id=\"p-1\">Amazon reduce comisioanele de recomandare percepute pentru haine \u0219i accesorii la 5%, de la 7%, pentru produsele de p\u00e2n\u0103 la 15 euro sau 15 lire \u0219i la 10%, de la 15%, pentru articolele cu pre\u021b \u00eentre 15 \u0219i 20 de euro sau lire.<\/p>\n<p id=\"p-2\">Noile comisioane se vor aplica \u00eencep\u00e2nd cu 15 decembrie.<\/p>\n<p id=\"p-3\">\u201ePe m\u0103sur\u0103 ce continu\u0103m s\u0103 reducem costurile prin \u00eembun\u0103t\u0103\u021biri opera\u021bionale \u0219i inova\u021bie, transfer\u0103m economii mai mari c\u0103tre partenerii no\u0219tri de v\u00e2nz\u0103ri\u201d, a transmis Amazon.<\/p>\n<h2 id=\"chapter-1\">Shein continu\u0103 s\u0103 c\u00e2\u0219tige cot\u0103 de pia\u021b\u0103<\/h2>\n<p id=\"p-4\">Pentru a face o compara\u021bie, Shein percepe v\u00e2nz\u0103torilor un comision de recomandare de 10% pentru site-urile sale din Uniunea European\u0103 \u0219i de 12,24% pentru Marea Britanie, iar noilor v\u00e2nz\u0103tori nu le percepe niciun comision \u00een primele 30 de zile.<\/p>\n<p id=\"p-5\">Shein a c\u00e2\u0219tigat cot\u0103 de pia\u021b\u0103 de la retailerii europeni de fast-fashion \u0219i a devenit un rival pentru Amazon prin platforma sa pe care vinde de toate la pre\u021buri extrem de mici.<\/p>\n<p id=\"p-6\">Amazon este platforma dominant\u0103 de comer\u021b online \u00een Germania, Fran\u021ba \u0219i alte \u021b\u0103ri europene, \u00eentr-o pia\u021b\u0103 \u00een care veniturile sunt a\u0219teptate s\u0103 creasc\u0103 cu 7% \u0219i s\u0103 ajung\u0103 la 900 de miliarde de euro \u00een acest an, potrivit estim\u0103rilor Asocia\u021biei Ecommerce Europe.<\/p>\n<h2 id=\"chapter-2\">Noi reduceri de la 1 februarie<\/h2>\n<p id=\"p-7\">Amazon a mai anun\u021bat c\u0103, de la 1 februarie, va reduce comisioanele de recomandare pentru produsele pentru cas\u0103 la 8%, de la 15%, pentru articolele de p\u00e2n\u0103 la 20 de euro sau lire. De asemenea, compania american\u0103 va diminua comisioanele pentru hainele destinate animalelor de companie, produse alimentare \u0219i vitamine.<\/p>\n<p id=\"p-8\">Compania va reduce, de asemenea, taxele de procesare a comenzilor pentru colete cu o medie de 0,32 euro sau 0,26 lire \u00een magazinele sale din Germania, Fran\u021ba, Italia, Spania \u0219i Marea Britanie, \u00eencep\u00e2nd cu 15 decembrie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u0103sura, despre care Amazon a spus mar\u021bi \u00eentr-un comunicat c\u0103 reprezint\u0103 una dintre cele mai mari reduceri de comisioane din istoria sa, vizeaz\u0103 \u00een primul r\u00e2nd sc\u0103derea taxelor pentru v\u00e2nz\u0103torii &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=664334\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":664335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/664334"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=664334"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/664334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/664335"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=664334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=664334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=664334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}