{"id":664520,"date":"2025-12-03T21:57:04","date_gmt":"2025-12-03T21:57:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=664520"},"modified":"2025-12-03T21:57:04","modified_gmt":"2025-12-03T21:57:04","slug":"in-timp-ce-se-chinuie-sa-vanda-napolact-olandezii-de-la-frieslandcampina-s-au-orientat-spre-productia-izolatului-proteic-din-zer-unde-si-a-extins-afacerile-compania","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=664520","title":{"rendered":"\u00cen timp ce se chinuie s\u0103 v\u00e2nd\u0103 Napolact, olandezii de la FrieslandCampina s-au orientat spre produc\u021bia izolatului proteic din zer. Unde \u0219i-a extins afacerile compania"},"content":{"rendered":"
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FrieslandCampina<\/a> vrea s\u0103-\u0219i extind\u0103 afacerile la nivel global, orient\u00e2ndu-se acum spre domeniul proteinelor prin planificata achizi\u021bie a Wisconsin Whey Protein, un produc\u0103tor american de izolat proteic din zer. Aceast\u0103 decizie va permite gigantului din industria lactatelor s\u0103 \u00ee\u0219i m\u0103reasc\u0103 semnificativ capacitatea total\u0103 de procesare a proteinelor din zer, \u00eentr-un moment \u00een care suplimentarea proteic\u0103 \u00een industria alimentar\u0103 \u0219i a b\u0103uturilor este \u00een continu\u0103 cre\u0219tere, consolid\u00e2ndu-\u0219i astfel prezen\u021ba pe pia\u021ba nord-american\u0103.<\/p>\n

Mi\u0219carea face parte din strategia mai ampl\u0103 a FrieslandCampina de extindere global\u0103, care include investi\u021bii recente \u00een America de Nord, Asia \u0219i Europa pentru sus\u021binerea inova\u021biilor \u00een domeniul proteinelor. De remarcat c\u0103 FrieslandCampina a decis s\u0103 v\u00e2nd\u0103 opera\u021biunile sale \u00een Rom\u00e2nia, inclusiv brandul Napolact \u0219i fabricile din Cluj-Napoca \u0219i T\u00e2rgu Mure\u0219, c\u0103tre Bonafarm Group. Asta dup\u0103 ce, \u00een ultimul an, produc\u0103torul a optat pentru \u00eenchiderea a 40 de puncte de lucru considerate inactive, \u00een Rom\u00e2nia, (\u00een 11 jude\u021be). <\/strong><\/p>\n

Dup\u0103 finalizarea tranzac\u021biei, Wisconsin Whey Protein va deveni parte a diviziei FrieslandCampina Ingredients, r\u0103spunz\u00e2nd nevoilor clien\u021bilor din segmentele de nutri\u021bie pentru performan\u021b\u0103, activ\u0103 \u0219i medical\u0103.<\/p>\n

Wisconsin Whey Protein \u00ee\u0219i extinde \u00een prezent facilit\u0103\u021bile moderne, care sunt a\u0219teptate s\u0103-\u0219i \u201emai mult dec\u00e2t dubleze\u201d capacitatea de produc\u021bie pentru izolat proteic din zer<\/strong>. Compania are peste 40 de ani de experien\u021b\u0103 \u00een producerea de concentrate proteice, izolate proteice \u0219i produse lactozate \u0219i are sediul \u00een Darlington, Wisconsin.<\/p>\n

Achizi\u021bia include \u0219i un parteneriat cu Stainless Technologies, compania sor\u0103 a Wisconsin Whey Protein, care produce solu\u021bii de tehnologie pentru procese industriale. Tranzac\u021bia este supus\u0103 condi\u021biilor obi\u0219nuite, inclusiv aprob\u0103rilor de reglementare. Detaliile financiare nu au fost f\u0103cute publice.<\/p>\n

Extinderea prezen\u021bei globale<\/h2>\n

FrieslandCampina afirm\u0103 c\u0103 oportunit\u0103\u021bile de inova\u021bie \u00een segmentul proteinelor cresc pe m\u0103sur\u0103 ce consumatorii devin tot mai con\u0219tien\u021bi de beneficiile proteinelor complete \u0219i ale anumitor aminoacizi. Compania urm\u0103re\u0219te s\u0103 devin\u0103 lider global \u00een domeniul proteinelor prin aceast\u0103 achizi\u021bie.<\/p>\n

Aproape 71% dintre consumatori acord\u0103 prioritate aportului proteic, o cre\u0219tere semnificativ\u0103 fa\u021b\u0103 de 59% \u00een 2022 \u0219i 67% \u00een 2023, potrivit sondajului \u201eFood & Health Survey 2024\u201d realizat de International Food Information Council.<\/p>\n

\u00cen ultimii ani, FrieslandCampina a realizat investi\u021bii importante pentru a-\u0219i consolida prezen\u021ba global\u0103 \u0219i capacitatea de inova\u021bie. Acestea includ un viitor centru de aplica\u021bii \u00een America de Nord, lans\u0103ri recente \u00een Asia \u0219i Europa, precum \u0219i extinderi importante ale capacit\u0103\u021bii de procesare a proteinelor din zer \u00een diverse unit\u0103\u021bi FrieslandCampina din \u021a\u0103rile de Jos.<\/p>\n

\u00cen octombrie, Comisia European\u0103 a aprobat fuziunea FrieslandCampina<\/a> cu produc\u0103torul belgian Milcobel, un pas care sprijin\u0103 programul de restructurare din 2023, orientat spre \u00eent\u0103rirea competitivit\u0103\u021bii \u0219i concentrarea pe pie\u021bele de baz\u0103.<\/p>\n

Ce se \u00eent\u00e2mpl\u0103 cu v\u00e2nzarea Napolact<\/h2>\n

De\u0219i Consiliul Concuren\u021bei a fost prima institu\u021bie care a semnalat posibilele efecte asupra pie\u021bei locale a lactatelor, reac\u021biile nu s-au limitat doar la aspectele concuren\u021biale. Conform acelora\u0219i surse, mai multe organisme esen\u021biale ale statului, inclusiv Serviciul Rom\u00e2n de Informa\u021bii (SRI), Serviciul de Informa\u021bii Externe (SIE) \u0219i Comisia pentru Examinarea Investi\u021biilor Str\u0103ine Directe (CEISD),<\/strong> analizeaz\u0103 cu precau\u021bie implica\u021biile tranzac\u021biei.<\/p>\n

Preluarea brandului Napolact de c\u0103tre grupul maghiar Bonafarm<\/strong>, de la actualul proprietar FrieslandCampina Rom\u00e2nia, a generat \u00eengrijor\u0103ri semnificative \u00een cadrul institu\u021biilor statului rom\u00e2n, potrivit unor surse guvernamentale din zona economic\u0103.<\/p>\n

Burduja a cerut blocarea tranzac\u021biei<\/h2>\n

\u201eO investi\u021bie realizat\u0103 de Bonafarm \u00een Rom\u00e2nia nu poate fi evaluat\u0103 ca o simpl\u0103 decizie de afaceri a unei companii private, ci trebuie analizat\u0103 ca o poten\u021bial\u0103 extensie a strategiei unui stat ale c\u0103rui politici au intrat frecvent \u00een conflict cu principiile Uniunii Europene \u0219i interesele na\u021bionale ale Rom\u00e2niei,\u201d declara, recemt, Sebastian Burduja, consilier al premierului Ilie Bolojan.<\/p>\n

Declara\u021bia sa survine \u00een contextul unor preocup\u0103ri publice tot mai mari privind importan\u021ba strategic\u0103 a investi\u021biilor transfrontaliere \u00een sectoare considerate vitale pentru securitatea na\u021bional\u0103.<\/p>\n

De asemenea, Napolact de\u021bine dou\u0103 unit\u0103\u021bi de produc\u021bie importante, \u00een Cluj-Napoca \u0219i T\u00e2rgu Mure\u0219, \u0219i angajeaz\u0103 aproximativ 400 de persoane. Potrivit Hot\u0103r\u00e2rii CSAT nr. 73\/2012 \u0219i Regulamentului UE 2019\/452, produc\u0103torii majori din industria agroalimentar\u0103 fac parte din infrastructura critic\u0103 na\u021bional\u0103.<\/p>\n

Astfel, orice preluare de c\u0103tre un grup str\u0103in cu leg\u0103turi politice controversate trebuie analizat\u0103 cu maxim\u0103 pruden\u021b\u0103. \u00cen plus, Burduja a subliniat riscul ca Bonafarm s\u0103 beneficieze, odat\u0103 intrat pe pia\u021ba local\u0103, de tratament preferen\u021bial prin conexiunile sale politice, ceea ce ar putea afecta concuren\u021ba loial\u0103 \u0219i echilibrul pie\u021bei agroalimentare din Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"

FrieslandCampina vrea s\u0103-\u0219i extind\u0103 afacerile la nivel global, orient\u00e2ndu-se acum spre domeniul proteinelor prin planificata achizi\u021bie a Wisconsin Whey Protein, un produc\u0103tor american de izolat proteic din zer. Aceast\u0103 decizie … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":664521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/664520"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=664520"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/664520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/664521"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=664520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=664520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=664520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}