{"id":666755,"date":"2025-12-17T09:56:04","date_gmt":"2025-12-17T09:56:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=666755"},"modified":"2025-12-17T09:56:04","modified_gmt":"2025-12-17T09:56:04","slug":"unde-petrec-romanii-sarbatorile-de-iarna-patru-din-10-hoteluri-au-grad-de-ocupare-sub-50-de-craciun-si-revelion","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=666755","title":{"rendered":"Unde petrec rom\u00e2nii s\u0103rb\u0103torile de iarn\u0103? Patru din 10 hoteluri au grad de ocupare sub 50% de Cr\u0103ciun \u0219i Revelion"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2025\/12\/unde-petrec-romanii-sarbatorile-de-iarna-patru-din-10-hoteluri-au-grad-de-ocupare-sub-50-de-craciun-si-revelion.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"p-0\">Pentru perioada Cr\u0103ciunului \u0219i a Revelionului, 27,3% dintre hotelieri nu au oferte, iar aproximativ 39% au un grad de ocupare sub 50%.<\/p>\n<p id=\"p-1\">Pe de alt\u0103 parte, aproape 18% dintre unit\u0103\u021bi raporteaz\u0103 deja un grad de ocupare de peste 70%, potrivit Travelminit.<\/p>\n<p id=\"p-2\">\u00cen ceea ce prive\u0219te ofertele, 69,2% dintre unit\u0103\u021bi nu au preg\u0103tit pachete speciale, \u00eens\u0103 acolo unde exist\u0103, acestea includ \u00een special cine festive sau meniuri tradi\u021bionale \u0219i pachete pentru familii. Interesul turi\u0219tilor se \u00eendreapt\u0103 \u00een special c\u0103tre loca\u021bii lini\u0219tite, cu acces la natur\u0103 \u0219i servicii care ofer\u0103 confort \u0219i relaxare, precum SPA sau piscin\u0103.<\/p>\n<p id=\"p-3\">Hotelierii adopt\u0103 o atitudine echilibrat\u0103 pentru anul viitor: 50% privesc anul viitor cu pruden\u021b\u0103, iar 17% se declar\u0103 optimi\u0219ti, semn c\u0103 industria r\u0103m\u00e2ne atent\u0103, dar deschis\u0103 adapt\u0103rii.<\/p>\n<h2 id=\"chapter-0\">Aten\u021bie mare la pre\u021buri dup\u0103 ce nu s-au mai acordat carduri de vacan\u021b\u0103<\/h2>\n<p id=\"p-4\">Pentru 76,8% dintre hotelieri, 2025 a fost un an mai modest dec\u00e2t precedentul, \u00een special pe fondul sc\u0103derii cererii turistice \u0219i al bugetelor mai reduse ale clien\u021bilor. De asemenea, modific\u0103rile legate de utilizarea cardurilor de vacan\u021b\u0103 au influen\u021bat deciziile de rezervare. \u00cen acest context, mul\u021bi operatori au observat o orientare mai accentuat\u0103 c\u0103tre rezerv\u0103ri de ultim moment \u0219i o aten\u021bie mai mare la pre\u021b.<\/p>\n<p id=\"p-5\">Chiar \u0219i a\u0219a, o parte dintre unit\u0103\u021bi raporteaz\u0103 stabilitate fa\u021b\u0103 de anul trecut, semn c\u0103 pia\u021ba r\u0103m\u00e2ne func\u021bional\u0103, iar turi\u0219tii continu\u0103 s\u0103 c\u0103l\u0103toreasc\u0103, de\u0219i cu mai mult\u0103 precau\u021bie.<\/p>\n<h2 id=\"chapter-1\">Cum fluctueaz\u0103 pre\u021burile pentru cazare<\/h2>\n<p id=\"p-6\">\u00cen ciuda contextului, 68,8% dintre unit\u0103\u021bile de cazare au p\u0103strat pre\u021buri apropiate de cele din 2024, iar doar 10,8% au operat cre\u0219teri. Aceast\u0103 abordare prudent\u0103 continu\u0103 \u0219i \u00een planurile pentru anul viitor: 37,8% inten\u021bioneaz\u0103 s\u0103 men\u021bin\u0103 tarifele \u0219i \u00een 2026, iar 31,4% \u00eenc\u0103 analizeaz\u0103 op\u021biunile. Doar un sfert dintre hotelieri iau \u00een calcul major\u0103ri.<\/p>\n<p id=\"p-7\">La capitolul investi\u021bii, sectorul r\u0103m\u00e2ne activ, dar precaut: 65,1% dintre hotelieri au f\u0103cut investi\u021bii mici \u00een 2025, iar 23,7% au realizat investi\u021bii mai consistente. Pentru 2026, majoritatea planurilor vizeaz\u0103 moderniz\u0103ri graduale \u0219i \u00eembun\u0103t\u0103\u021biri punctuale, \u00een func\u021bie de buget.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru perioada Cr\u0103ciunului \u0219i a Revelionului, 27,3% dintre hotelieri nu au oferte, iar aproximativ 39% au un grad de ocupare sub 50%. Pe de alt\u0103 parte, aproape 18% dintre unit\u0103\u021bi &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=666755\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":666756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/666755"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=666755"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/666755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/666756"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=666755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=666755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=666755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}