{"id":667577,"date":"2025-12-22T09:06:04","date_gmt":"2025-12-22T09:06:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=667577"},"modified":"2025-12-22T09:06:04","modified_gmt":"2025-12-22T09:06:04","slug":"ce-au-de-facut-gigantilor-temu-si-shein-dupa-ce-intra-in-vigoare-taxa-de-3-euro-pe-colete-mici","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=667577","title":{"rendered":"Ce au de f\u0103cut gigan\u021bilor Temu \u0219i Shein dup\u0103 ce intr\u0103 \u00een vigoare taxa de 3 euro pe colete mici"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2025\/12\/ce-au-de-facut-gigantilor-temu-si-shein-dupa-ce-intra-in-vigoare-taxa-de-3-euro-pe-colete-mici.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"p-0\">Dac\u0103 gigan\u021bi precum Shein, Temu sau Aliexpress vor stoca m\u0103rfuri \u00een Europa, marii c\u00e2\u0219tig\u0103tori ar fi companiile care v\u00e2nd \u0219i livreaz\u0103 din depozitele pe care le au \u00een \u021b\u0103rile din blocul comunitar, dar \u0219i cele din domeniul distribu\u021biei \u0219i logisticii. Aceast\u0103 m\u0103sur\u0103 este o solu\u021bie temporar\u0103, pe durata moderniz\u0103rii Uniunii Vamale. \u00cen paralel, regimul actual, care permite intrarea f\u0103r\u0103 taxe vamale a comenzilor mici, de\u0219i sunt \u00een continuare supuse TVA \u0219i declara\u021biei vamale, este eliminat treptat.<\/p>\n<p id=\"p-1\">Decizia este a\u0219teptat\u0103 s\u0103 afecteze \u00een principal platformele de comer\u021b electronic, care se bazeaz\u0103 pe livr\u0103ri din afara UE, cel mai adesea din China, precum Shein, Temu \u0219i AliExpress. M\u0103sura vine \u00een contextul \u00een care oficialii de la Bruxelles \u00eencearc\u0103 s\u0103 r\u0103spund\u0103 preocup\u0103rilor legate de concuren\u021ba neloial\u0103, siguran\u021ba consumatorilor, frauda prin subevaluarea comenzilor, dar \u0219i costurile de mediu asociate cu cre\u0219terea volumului de transporturi mici.<\/p>\n<h2 id=\"chapter-0\">Volumul uria\u0219 de comenzi a for\u021bat aplicarea taxei<\/h2>\n<p id=\"p-2\">Potrivit datelor citate de institu\u021biile europene, Uniunea European\u0103 a primit \u00een 2024 aproximativ 4,6 miliarde de comenzi cu valoare redus\u0103, majoritatea fiind trimise din China. Acest volum ridicat a creat o presiune de a ac\u021biona mai repede dec\u00e2t calendarul ini\u021bial pentru o reform\u0103 mai ampl\u0103, explic\u0103 anali\u0219tii XTB.<\/p>\n<p id=\"p-3\">Pentru platforme precum Shein, Temu \u0219i AliExpress, introducerea unei taxe fixe per expediere ar putea pune presiune fie pe pre\u021bul final, fie pe marjele de profit. Taxa ar afecta produsele cu pre\u021b unitar sc\u0103zut, de exemplu gadgeturile mici sau \u00eembr\u0103c\u0103mintea cu pre\u021buri reduse, iar platformele pot transfera o parte din costuri c\u0103tre consumator sau pot absorbi o parte din costuri pentru a-\u0219i men\u021bine competitivitatea.<\/p>\n<p id=\"p-4\">Pentru a reduce costurile vamale, platformele ar putea s\u0103 \u00ee\u0219i mute o parte din stocuri \u0219i distribu\u021bie din depozite din UE, chiar dac\u0103 acest lucru implic\u0103 mai mult capital, costuri de depozitare mai mari \u0219i o complexitate opera\u021bional\u0103 mai mare.<\/p>\n<p id=\"p-5\">Noua tax\u0103 face parte dintr-o mi\u0219care mai ampl\u0103 de \u00een\u0103sprire a \u201eplasei de reglementare\u201d asupra importurilor de valoare redus\u0103 \u0219i comer\u021bului electronic, inclusiv preocup\u0103rile legate de produse, etichetare, securitate \u0219i fraud\u0103, ceea ce poate duce la cre\u0219terea costurilor de conformitate \u0219i control.<\/p>\n<h2 id=\"chapter-1\">Cine beneficiaz\u0103 de taxa suplimentar\u0103?<\/h2>\n<p id=\"p-6\">Odat\u0103 cu aceast\u0103 m\u0103sur\u0103, principalii beneficiari sunt companiile care deja v\u00e2nd \u0219i livreaz\u0103 din depozite din Uniunea European\u0103. Deoarece comenzile provenite direct din str\u0103in\u0103tate vor aduce acum un cost suplimentar, diferen\u021ba de pre\u021b fa\u021b\u0103 de comer\u021bul european va tinde s\u0103 scad\u0103. Vorbim despre un efect care poate avantaja, a\u0219adar, comercian\u021bii europeni \u0219i pie\u021bele cu v\u00e2nz\u0103tori \u0219i logistic\u0103 \u00een UE.<\/p>\n<p id=\"p-7\">\u00cen plus, dac\u0103 platforme precum Shein, Temu sau AliExpress decid s\u0103 stocheze marf\u0103 \u00een Europa pentru a evita \u00eent\u00e2rzierile \u0219i costurile, companiile de logistic\u0103 \u0219i centrele de distribu\u021bie din UE ar putea, de asemenea, s\u0103 aib\u0103 o cre\u0219tere a cererii, arat\u0103 anali\u0219tii XTB.<\/p>\n<p id=\"p-8\">Pe scurt, micii v\u00e2nz\u0103tori europeni ar putea beneficia de o oarecare \u201eu\u0219urare\u201d \u00een ceea ce prive\u0219te concuren\u021ba, \u00een special \u00een cazul produselor ieftine \u0219i cump\u0103rate din impuls, mai adaug\u0103 anali\u0219tii XTB, companie de investi\u021bii pe bursele interna\u021bionale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 gigan\u021bi precum Shein, Temu sau Aliexpress vor stoca m\u0103rfuri \u00een Europa, marii c\u00e2\u0219tig\u0103tori ar fi companiile care v\u00e2nd \u0219i livreaz\u0103 din depozitele pe care le au \u00een \u021b\u0103rile din &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=667577\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":667578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/667577"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=667577"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/667577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/667578"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=667577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=667577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=667577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}