{"id":671009,"date":"2026-01-12T11:06:04","date_gmt":"2026-01-12T11:06:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=671009"},"modified":"2026-01-12T11:06:04","modified_gmt":"2026-01-12T11:06:04","slug":"directorul-heineken-demisioneaza-pe-fondul-scaderii-vanzarilor-din-industria-berii","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=671009","title":{"rendered":"Directorul Heineken demisioneaz\u0103, pe fondul sc\u0103derii v\u00e2nz\u0103rilor din industria berii"},"content":{"rendered":"
<\/div>\n

Dolf van den Brink a <\/span>preluat<\/span> conducerea<\/span> Heineken <\/span>\u00een<\/span> iunie<\/span> 2020, <\/span>\u00een<\/span> timpul<\/span> pandemiei<\/span> de COVID-19. De <\/span>atunci<\/span>, <\/span>compania<\/span> a <\/span>trecut<\/span> printr<\/span>-o <\/span>perioad<\/span>\u0103<\/span> dificil\u0103<\/span>, <\/span>marcat\u0103<\/span> de <\/span>cre\u0219terea<\/span> puternic\u0103<\/span> a <\/span>costurilor<\/span> \u0219i<\/span> de <\/span>sc\u0103derea<\/span> v<\/span>\u00e2nz<\/span>\u0103rilor<\/span>, <\/span>ceea<\/span> ce<\/span> a <\/span>afectat<\/span> at<\/span>\u00e2t<\/span> profitabilitatea<\/span>, <\/span>c\u00e2t<\/span> \u0219i<\/span> evolu\u021bia<\/span> ac\u021biunilor, potrivit Reuters<\/a>.<\/span><\/p>\n

Consiliul<\/span> de <\/span>administra\u021bie<\/span> a <\/span>anun\u021bat<\/span> c\u0103<\/span> va<\/span> \u00eencepe<\/span> c<\/span>\u0103utarea<\/span> unui<\/span> nou<\/span> director general <\/span>pentru<\/span> grupul<\/span> care produce <\/span>berea<\/span> Heineken <\/span>\u0219i<\/span> de\u021bine<\/span> branduri<\/span> precum Tiger <\/span>\u0219i<\/span> Amstel.<\/span><\/p>\n

Van den Brink, care va p\u0103r\u0103si func\u021bia la 31 mai, va r\u0103m\u00e2ne<\/span> consultant al companiei timp de opt luni, <\/span>\u00eencep\u00e2nd din iunie.<\/span><\/p>\n

El <\/span>\u0219i<\/span> pre\u0219edintele<\/span> consiliului<\/span> de <\/span>supraveghere<\/span>, Peter <\/span>Wennink<\/span>, au <\/span>spus<\/span> c\u0103<\/span> este<\/span> momentul<\/span> potrivit<\/span> pentru<\/span> o <\/span>schimbare<\/span> de <\/span>conducere<\/span>, <\/span>dup\u0103<\/span> ce<\/span> compania<\/span> a <\/span>adoptat<\/span> \u00een<\/span> octombrie<\/span> o <\/span>strategie<\/span> pentru<\/span> perioada<\/span> p\u00e2n<\/span>\u0103<\/span> \u00een<\/span> 2030.<\/span><\/p>\n

Heineken a <\/span>\u201e<\/span>ajuns<\/span> \u00eentr<\/span>-un <\/span>punct<\/span> \u00een<\/span> care o <\/span>tranzi<\/span>\u021bie<\/span> a <\/span>conducerii<\/span> va<\/span> servi<\/span> cel<\/span> mai<\/span> bine <\/span>companiei<\/span> \u00een<\/span> continuarea<\/span> punerii<\/span> \u00een<\/span> aplicare<\/span> a <\/span>ambi<\/span>\u021biilor<\/span> sale <\/span>pe<\/span> termen lung\u201d, a <\/span>declarat<\/span> van den Brink, <\/span>ad\u0103ug<\/span>\u00e2nd<\/span> c<\/span>\u0103<\/span> r\u0103m<\/span>\u00e2ne<\/span> pe<\/span> deplin<\/span> concentrat<\/span> pe<\/span> implementarea<\/span> strategiei<\/span> p\u00e2n<\/span>\u0103<\/span> la <\/span>plecarea<\/span> sa<\/span>.<\/span><\/p>\n

Context dificil pentru industria berii<\/h2>\n

Demisia lui<\/span> Dolf van den Brink vine <\/span>\u00eentr<\/span>-un context <\/span>mai<\/span> larg<\/span>, <\/span>\u00een<\/span> care <\/span>mai<\/span> mul<\/span>\u021bi<\/span> directori<\/span> de top din <\/span>sectorul<\/span> bunurilor<\/span> de <\/span>consum<\/span> au <\/span>p\u0103r\u0103sit<\/span> companiile<\/span>, <\/span>dup\u0103<\/span> ani <\/span>dificili<\/span> marca\u021bi<\/span> de <\/span>sc\u0103derea<\/span> puterii<\/span> de <\/span>cump\u0103rare<\/span> a <\/span>consumatorilor<\/span>.<\/span><\/p>\n

Noul<\/span> CEO <\/span>va<\/span> trebui<\/span> s\u0103<\/span> duc\u0103<\/span> mai<\/span> departe<\/span> strategia<\/span> Heineken <\/span>pentru<\/span> 2030, <\/span>\u00eentr<\/span>-un <\/span>mediu<\/span> global <\/span>instabil<\/span> din <\/span>punct<\/span> de <\/span>vedere<\/span> politic <\/span>\u0219i<\/span> economic. <\/span><\/p>\n

Sectorul<\/span> este<\/span> afectat<\/span> \u0219i<\/span> de <\/span>apari\u021bia<\/span> unor<\/span> noi<\/span> competitori<\/span>, de <\/span>impactul<\/span> medicamentelor<\/span> pentru<\/span> sl\u0103bit<\/span> asupra<\/span> consumului<\/span> de <\/span>alimente<\/span> \u0219i<\/span> b\u0103uturi<\/span> \u0219i<\/span> de <\/span>faptul<\/span> c\u0103<\/span> tinerii<\/span> consum\u0103<\/span> mai<\/span> pu\u021bin<\/span> alcool<\/span>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Dolf van den Brink a preluat conducerea Heineken \u00een iunie 2020, \u00een timpul pandemiei de COVID-19. De atunci, compania a trecut printr-o perioad\u0103 dificil\u0103, marcat\u0103 de cre\u0219terea puternic\u0103 a costurilor … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":671010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/671009"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=671009"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/671009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/671010"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=671009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=671009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=671009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}