{"id":671215,"date":"2026-01-13T15:06:03","date_gmt":"2026-01-13T15:06:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=671215"},"modified":"2026-01-13T15:06:03","modified_gmt":"2026-01-13T15:06:03","slug":"elton-john-isi-lanseaza-propria-marca-de-bauturi","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=671215","title":{"rendered":"Elton John \u00ee\u0219i lanseaz\u0103 propria marc\u0103 de b\u0103uturi"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/01\/elton-john-isi-lanseaza-propria-marca-de-bauturi.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"p-0\">Artistul britanic a lansat o marc\u0103 de b\u0103uturi f\u0103r\u0103 alcool, intr\u00e2nd astfel pe o pia\u021b\u0103 aflat\u0103 \u00een plin\u0103 cre\u0219tere \u00een \u00eentreaga lume. Legenda muzicii pop propune un vin spumant f\u0103r\u0103 alcool, numit \u201eElton John Zero Blanc de Blancs\u201d, realizat exclusiv din struguri chardonnay.<\/p>\n<p id=\"p-1\">Produsul con\u021bine doar 0,01% alcool, mult sub limita de 0,5% permis\u0103 de legisla\u021bia european\u0103 pentru utilizarea men\u021biunii \u201ef\u0103r\u0103 alcool\u201d. Denumirea \u201eBlanc de Blancs\u201d face trimitere la stilul clasic al \u0219ampaniilor produse din tradi\u021bionalii struguri albi.<\/p>\n<h2 id=\"chapter-0\">Un pariu cu miz\u0103 personal\u0103<\/h2>\n<p id=\"p-2\">Intrarea lui Elton John pe acest segment de pia\u021b\u0103 nu este \u00eent\u00e2mpl\u0103toare. \u00cen v\u00e2rst\u0103 de 78 de ani, c\u00e2nt\u0103re\u021bul britanic a vorbit \u00een repetate r\u00e2nduri despre lupta sa cu alcoolismul. Elton John este abstinent de aproximativ 30 de ani. Partenerul s\u0103u, produc\u0103torul de film \u0219i televiziune David Furnish, urmeaz\u0103 acela\u0219i drum de peste un deceniu.<\/p>\n<p id=\"p-3\">\u00centr-un interviu acordat unei reviste interna\u021bionale de profil, citat\u0103 de <a href=\"https:\/\/avis-vin.lefigaro.fr\/economie-du-vin\/elton-john-se-lance-dans-le-business-du-vin-sans-alcool-20260113\" target=\"_blank\" rel=\"noopener\">Le Figaro<\/a>, David Furnish a explicat de ce cuplul a decis s\u0103 dezvolte o alternativ\u0103 f\u0103r\u0103 alcool de calitate.\u201eProcesul de dezalcoolizare, precum osmoza invers\u0103, pare s\u0103 altereze esen\u021ba b\u0103uturilor spumante\u201d, a spus acesta. \u201eCele pe care le-am \u00eencercat erau fie prea dulci, fie aveau un gust metalic\u201d.<\/p>\n<h2 id=\"chapter-1\">Fermenta\u021bie asem\u0103n\u0103toare celei folosite la kombucha<\/h2>\n<p id=\"p-4\">Potrivit lui Furnish, obiectivul a fost crearea unei b\u0103uturi care s\u0103 ofere o experien\u021b\u0103 apropiat\u0103 de cea a unui vin spumant clasic. \u201eNe-am dorit ceva cu o finalitate frumos de uscat\u0103, care s\u0103 ofere acea senza\u021bie pl\u0103cut\u0103 \u0219i satisf\u0103c\u0103toare specific\u0103 unui vin spumant foarte bun sau unei \u0219ampanii\u201d, a declarat produc\u0103torul tv.<\/p>\n<p id=\"p-5\">Spre deosebire de alte b\u0103uturi f\u0103r\u0103 alcool de pe pia\u021b\u0103, produsul lansat de Elton John nu a trecut printr-un proces de eliminare a alcoolului. Speciali\u0219tii au explicat c\u0103 fermenta\u021bia este realizat\u0103 cu ajutorul unei bacterii care nu produce alcool, \u201esimilar cu ceea ce se \u00eent\u00e2mpl\u0103 \u00een cazul kombucha\u201d.<\/p>\n<p id=\"p-6\">Noul vin spumant f\u0103r\u0103 alcool este deja disponibil \u00een unele supermarketuri din Regatul Unit \u0219i \u00een restaurante din Londra. Produsul nu este comercializat \u00eenc\u0103 pe pie\u021bele externe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artistul britanic a lansat o marc\u0103 de b\u0103uturi f\u0103r\u0103 alcool, intr\u00e2nd astfel pe o pia\u021b\u0103 aflat\u0103 \u00een plin\u0103 cre\u0219tere \u00een \u00eentreaga lume. Legenda muzicii pop propune un vin spumant f\u0103r\u0103 &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=671215\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":671216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/671215"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=671215"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/671215\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/671216"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=671215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=671215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=671215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}