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<\/p>\nAnaliza arat\u0103 c\u0103 pia\u021ba auto rom\u00e2neasc\u0103 r\u0103m\u00e2ne orientat\u0103 c\u0103tre ma\u0219ini rulate, care reprezint\u0103 71,47% din totalul celor 548.612 autoturisme \u00eenmatriculate anul trecut. Doar 28,53% au fost ma\u0219ini noi, iar dintre acestea, Dacia r\u0103m\u00e2ne marca preferat\u0103 pentru achizi\u021bii noi, cu 41.598 de unit\u0103\u021bi \u00eenmatriculate, adic\u0103 aproape o treime din totalul ma\u0219inilor noi.<\/p>\n
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Pe ansamblu, rom\u00e2nii aleg autoturisme dup\u0103 criterii clare: pre\u021b accesibil, rezisten\u021b\u0103, disponibilitatea de piese \u0219i service-uri, dot\u0103ri, costuri reduse de \u00eentre\u021binere \u0219i eficien\u021b\u0103 financiar\u0103.<\/p>\n
\u201eRom\u00e2nii aleg ma\u0219ini rulate pentru c\u0103, la acela\u0219i buget, ob\u021bin o ma\u0219in\u0103 mai mare, mai bine echipat\u0103 \u0219i cu costuri mai mici pe termen lung. Pia\u021ba arat\u0103 clar orientarea c\u0103tre achizi\u021bii accesibile, evit\u00e2nd deprecierea rapid\u0103 a unui autoturism nou\u201d, a explicat Veronica Negru, Marketing & Growth Partner la Plus Auto Marketplace.<\/p>\n
![](\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/01\/judetul-cu-cele-mai-multe-bmw-uri-in-romania-masini-rulate-versus-masini-noi-inmatriculate-in-2025-1.webp\")
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Topul m\u0103rcilor preferate este condus de Volkswagen, cu 27% din totalul \u00eenmatricul\u0103rilor, urmat de Dacia \u0219i BMW. Volkswagen domin\u0103 \u00een peste 30 de jude\u021be, iar modelele Golf \u0219i Passat sunt cele mai populare, fiind alese \u00een func\u021bie de echilibrul \u00eentre pre\u021b, spa\u021biu \u0219i confort<\/strong>. Dacia predomin\u0103 \u00een opt jude\u021be, inclusiv Bucure\u0219ti, mai ales cu modelele Logan \u0219i Duster, apreciate pentru fiabilitate \u0219i costuri reduse de exploatare.<\/p>\n Rom\u00e2nii prefer\u0103 \u00een continuare motorizarea diesel, cu 48% din totalul autoturismelor, urmat\u0103 de benzin\u0103 (23,50%) \u0219i hibrid de tip 01 (18,64%). Trac\u021biunea fa\u021b\u0103 domin\u0103 pia\u021ba, reprezent\u00e2nd 68,87% din total, fiind alegerea practic\u0103 pentru majoritatea scenariilor zilnice.<\/p>\n Analiza mai arat\u0103 \u0219i o cre\u0219tere a interesului pentru ma\u0219ini electrice, de\u0219i acestea reprezint\u0103 \u00eenc\u0103 doar 2,4% din pia\u021b\u0103. Tesla \u0219i BYD se afl\u0103 \u00een fruntea segmentului, semnal\u00e2nd o tendin\u021b\u0103 de adoptare gradual\u0103 a electromobilit\u0103\u021bii.<\/strong><\/p>\n Pe segmente, BMW atrage cump\u0103r\u0103tori care pun pre\u021b pe premium rulat \u0219i performan\u021b\u0103, Volkswagen este preferat pentru fiabilitate \u0219i costuri predictibile, iar Dacia r\u0103m\u00e2ne alegerea practic\u0103, cu \u00eentre\u021binere redus\u0103 \u0219i accesibilitate financiar\u0103. \u00cen Bucure\u0219ti \u0219i Ilfov, SUV-urile sunt tot mai c\u0103utate, oferind confort, pozi\u021bie mai \u00eenalt\u0103 la condus \u0219i senza\u021bia de siguran\u021b\u0103.<\/p>\n Analiza care cupride date la nivel na\u021bional mai arat\u0103 c\u0103 bugetele limitate, costurile tot mai mari de \u00eentre\u021binere, infla\u021bia \u0219i incertitudinile economice determin\u0103 rom\u00e2nii s\u0103 caute:<\/p>\n Din aceste ra\u021biuni, ma\u0219inile marca Volkswagen, Dacia \u0219i BMW sunt cele mai c\u0103utate de c\u0103tre rom\u00e2ni. Din totalul de ma\u0219ini, 27% sunt Volkswagen, ceea ce \u00eenseamn\u0103 c\u0103 peste 148.000 de ma\u0219ini \u00eenmatriculate \u00een Rom\u00e2nia sunt aceast\u0103 marc\u0103, preponderent modelul Golf.<\/p>\n \u00cen ceea ce prive\u0219te ma\u0219inile noi, au fost \u00eenmatriculate sub un sfert de autoturisme noi din totalul de \u00eenmatricul\u0103ri. Dacia este cea mai cump\u0103rat\u0103 marc\u0103 la aceast\u0103 categorie, cu 41.598 de \u00eenmatricul\u0103ri, ceea ce \u00eenseamn\u0103 29,29% din totalul ma\u0219inilor noi analizate. Cu alte cuvinte, aproape una din trei ma\u0219ini noi \u00eenmatriculate \u00een 2025 a fost Dacia.<\/p>\n \u00cen ceea ce prive\u0219te tipul de motorizare, sunt preferate autoturismele diesel.<\/p>\n Aproape jum\u0103tate (48%) din totalul de ma\u0219ini \u00eenmatriculate \u00een 2025 func\u021bioneaz\u0103 cu motorin\u0103, cu 262.553 de unit\u0103\u021bi. Pe urm\u0103torul loc se afl\u0103 motorizarea de tip benzin\u0103, cu 128.896 de unit\u0103\u021bi, respectiv 23,50% din total. Modelul hibrid de tip 01 a ajuns la 102.229 unit\u0103\u021bi, adic\u0103 18,64%.<\/p>\n Ma\u0219inile electrice sunt \u00eenc\u0103 un segment mic, cu 13.191 de unit\u0103\u021bi, iar modelele hibrid de tip 02 au \u00eenregistrat 15.727 de \u00eenmatricul\u0103ri. GPL-ul r\u0103m\u00e2ne relevant, cu 25.064 de unit\u0103\u021bi, \u00een timp ce alte combina\u021bii de combustibili sunt nesemnificative ca volum.<\/p>\n La capitolul trac\u021biune, lucrurile sunt \u0219i mai simple. Trac\u021biunea fa\u021b\u0103 domin\u0103 pia\u021ba, cu 344.901 ma\u0219ini, adic\u0103 68,87% din total. Este o alegere practic\u0103, mai ieftin\u0103 la \u00eentre\u021binere \u0219i suficient\u0103 pentru majoritatea scenariilor de utilizare zilnic\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":" Analiza arat\u0103 c\u0103 pia\u021ba auto rom\u00e2neasc\u0103 r\u0103m\u00e2ne orientat\u0103 c\u0103tre ma\u0219ini rulate, care reprezint\u0103 71,47% din totalul celor 548.612 autoturisme \u00eenmatriculate anul trecut. Doar 28,53% au fost ma\u0219ini noi, iar dintre … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":674021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/674020"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=674020"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/674020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/674021"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=674020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=674020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=674020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Tendin\u021b\u0103 gradual\u0103 de adoptare a electromobilit\u0103\u021bii<\/h2>\n
Ce caut\u0103 rom\u00e2nii<\/h2>\n
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![](\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/01\/judetul-cu-cele-mai-multe-bmw-uri-in-romania-masini-rulate-versus-masini-noi-inmatriculate-in-2025-2.webp\")
<\/p>\nCe aleg rom\u00e2nii concret: motoriz\u0103ri, trac\u021biune \u0219i modele<\/h2>\n