{"id":674838,"date":"2026-02-03T15:16:03","date_gmt":"2026-02-03T15:16:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=674838"},"modified":"2026-02-03T15:16:03","modified_gmt":"2026-02-03T15:16:03","slug":"penny-si-ase-lanseaza-un-studiu-strategic-pentru-consolidarea-productiei-nationale-si-reducerea-deficitului-comercial","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=674838","title":{"rendered":"PENNY \u0219i ASE lanseaz\u0103 un studiu strategic pentru consolidarea produc\u021biei na\u021bionale \u0219i reducerea deficitului comercial"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/02\/penny-si-ase-lanseaza-un-studiu-strategic-pentru-consolidarea-productiei-nationale-si-reducerea-deficitului-comercial.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"p-0\">Conform datelor analizate, deficitul comercial total al Rom\u00e2niei a ajuns la <strong>29,77 miliarde de euro \u00een primele unsprezece luni din 2025<\/strong>, dintre care aproximativ 3,65 <strong>miliarde de euro provin din industria alimentar\u0103<\/strong><strong>\u0219i animale vii<\/strong>. Acest dezechilibru este alimentat de o problem\u0103 structural\u0103: Rom\u00e2nia export\u0103 materii prime ieftine \u0219i import\u0103 produse procesate, cu valoare ad\u0103ugat\u0103 ridicat\u0103. Cele mai mari dezechilibre sunt concentrate \u00een cinci sectoare strategice: carne, lactate, dulciuri \u0219i snacks-uri, conserve de legume \u0219i fructe.<\/p>\n<p id=\"p-1\">\u00cen acest context, programul TripluRO, ini\u021biat de PENNY Rom\u00e2nia \u00een 2020, cap\u0103t\u0103 o importan\u021b\u0103 strategic\u0103 la nivel na\u021bional. Modelul presupune ca ingredientul principal, procesarea \u0219i ambalarea produselor s\u0103 fie realizate \u00een Rom\u00e2nia, astfel \u00eenc\u00e2t valoarea ad\u0103ugat\u0103 s\u0103 r\u0103m\u00e2n\u0103 \u00een economia local\u0103. Programul genereaz\u0103 deja efecte concrete: <strong>sortimentul TripluRO reprezint\u0103 \u00een acest moment 55% din cifra de afaceri, 68% din sortiment este format din produse rom\u00e2ne\u0219ti, iar 87% dintre furnizorii PENNY sunt companii rom\u00e2ne\u0219ti.<\/strong><\/p>\n<p id=\"p-2\">Cite\u015fte comunicatul integral <a href=\"https:\/\/comunicate.mediafax.biz\/Pages\/Public\/Comunicate.aspx?comunicatId=21625\">AICI<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conform datelor analizate, deficitul comercial total al Rom\u00e2niei a ajuns la 29,77 miliarde de euro \u00een primele unsprezece luni din 2025, dintre care aproximativ 3,65 miliarde de euro provin din &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=674838\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":674839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/674838"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=674838"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/674838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/674839"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=674838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=674838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=674838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}