{"id":675036,"date":"2026-02-04T14:06:03","date_gmt":"2026-02-04T14:06:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=675036"},"modified":"2026-02-04T14:06:03","modified_gmt":"2026-02-04T14:06:03","slug":"un-gigant-mondial-prezent-si-in-romania-isi-reduce-preturile-din-cauza-vanzarilor-foarte-slabe","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=675036","title":{"rendered":"Un gigant mondial prezent \u0219i \u00een Rom\u00e2nia \u00ee\u0219i reduce pre\u021burile din cauza v\u00e2nz\u0103rilor foarte slabe"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/02\/un-gigant-mondial-prezent-si-in-romania-isi-reduce-preturile-din-cauza-vanzarilor-foarte-slabe.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"p-0\"><a href=\"https:\/\/www.mediafax.ro\/economic\/hidroelectrica-se-asociaza-cu-gigantul-francez-edf-pentru-hidrocentrala-tarnita-o-baterie-naturala-proiect-mamut-de-pe-vremea-lui-ceausescu-23677485\">Gigantul<\/a> mondial PepsiCo anun\u021b\u0103 c\u0103 va reduce pre\u021burile la produsele sale Lay\u2019s \u0219i Doritos cu p\u00e2n\u0103 la 15%, reac\u021bion\u00e2nd la nemul\u021bumirile consumatorilor fa\u021b\u0103 de scumpirile excesive din ultima vreme.<\/p>\n<p id=\"p-1\">Reprezentan\u021bii companiei au precizat c\u0103 m\u0103sura vine \u00een contextul unei presiuni crescute din partea pie\u021bei de a cobor\u00ee pre\u021burile.<\/p>\n<h2 id=\"chapter-0\">\u201eAm ascultat p\u0103rerile consumatorilor\u201d<\/h2>\n<p id=\"p-2\">Infla\u021bia crescut\u0103 din ultima vreme, care a dus la o explozie a tuturor pre\u021burilor, i-a f\u0103cut pe consumatorii americani s\u0103 protesteze \u00eempotriva lipsei de accesibilitate a produselor companiei, ale c\u0103rei v\u00e2nz\u0103ri au sc\u0103zut considerabil \u00een ultima vreme.<\/p>\n<p id=\"p-3\">Directorul executiv al pepsiCo Foods US, Rachel Ferdinando, a spus: \u201eAm ascultat p\u0103rerile consumatorilor din ultimul an \u0219i ne-au spus c\u0103 se simt tensiona\u021bi\u201d.<\/p>\n<h2 id=\"chapter-1\">\u201ePariem pe controlul por\u021biilor\u201d<\/h2>\n<p id=\"p-4\">Este de a\u0219teptat c\u0103 noua m\u0103sur\u0103 s\u0103 se simt\u0103 la raft \u00een s\u0103pt\u0103m\u00e2nile urm\u0103toare at\u00e2t la b\u0103uturile r\u0103coritoare, c\u00e2t \u0219i la chipsuri.<\/p>\n<p id=\"p-5\">\u201ePariem mult pe controlul por\u021biilor. Pachetul nostru multiplu, at\u00e2t pentru alimente, c\u00e2t \u0219i pentru b\u0103uturi, va fi o p\u00e2rghie foarte important\u0103 pentru cre\u0219terea noastr\u0103\u201d, a spus \u0219i&nbsp; directorul general al companiei, Ramon Laguarta.<\/p>\n<p id=\"p-6\">Ac\u021biunile PepsiCo au crescut cu 4% \u00een ultimele tranzac\u021bii ale lui 2025 \u0219i se situeaz\u0103 \u00een urma Coca Cola.<\/p>\n<p id=\"p-7\">Strategia de reducere a costurilor vine dup\u0103 presiunile investitorului activist Elliott Management \u0219i v\u00e2nz\u0103rile foarte slabe din SUA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gigantul mondial PepsiCo anun\u021b\u0103 c\u0103 va reduce pre\u021burile la produsele sale Lay\u2019s \u0219i Doritos cu p\u00e2n\u0103 la 15%, reac\u021bion\u00e2nd la nemul\u021bumirile consumatorilor fa\u021b\u0103 de scumpirile excesive din ultima vreme. Reprezentan\u021bii &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=675036\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":675037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/675036"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=675036"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/675036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/675037"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=675036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=675036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=675036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}