{"id":676088,"date":"2026-02-10T15:16:03","date_gmt":"2026-02-10T15:16:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=676088"},"modified":"2026-02-10T15:16:03","modified_gmt":"2026-02-10T15:16:03","slug":"oxygen-semneaza-pentru-un-viitor-mai-bun-impreuna-campania-care-uneste-puterea-retelelor-vodafone-si-telekom","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=676088","title":{"rendered":"Oxygen semneaz\u0103 \u201ePentru un viitor mai bun. \u00cempreun\u0103\u201d \u2013 campania care une\u0219te puterea re\u021belelor Vodafone \u0219i Telekom"},"content":{"rendered":"
<\/div>\n

Oxygen<\/span><\/a> semneaz\u0103 <\/span>pentru <\/span>Vodafone<\/span> campania \u201ePentru un viitor mai bun. \u00cempreun\u0103\u201d, un proiect de comunicare cu totul special pe pia\u021ba din Rom\u00e2nia, care <\/span>celebreaz<\/span>\u0103<\/span> un moment istoric: <\/span>preluarea de c\u0103tre Vodafone a portofoliului de clien\u021bi de abonamente Telekom, at\u00e2t din segmentul consumer, c\u00e2t \u0219i business<\/span>. Totodat\u0103, campania reflect\u0103<\/span> unirea for<\/span>\u021b<\/span>elor celor dou<\/span>\u0103<\/span> companii, pentru a oferi clien<\/span>\u021b<\/span>ilor o re<\/span>\u021b<\/span>ea mai bun<\/span>\u0103<\/span>, tehnologie de ultim<\/span>\u0103<\/span>or<\/span>\u0103<\/span> \u0219<\/span>i o experien<\/span>\u021b\u0103<\/span> superioar<\/span>\u0103<\/span>.<\/span><\/p>\n

Puterea unit<\/span>\u0103<\/span> a<\/span> re\u021belelor Vodafone \u0219i Telekom <\/span>\u00ee<\/span>nseamn<\/span>\u0103<\/span> pentru clien<\/span>\u021b<\/span>i vitez<\/span>\u0103<\/span> mai mare, acoperire extins<\/span>\u0103<\/span> \u0219<\/span>i calitate sporit<\/span>\u0103. P<\/span>entru echipa <\/span>agen\u021bie<\/span>i <\/span>\u0219<\/span>i pentru<\/span> cele dou<\/span>\u0103<\/span> brand<\/span>uri, a <\/span>\u00ee<\/span>nsemnat<\/span> o <\/span>provocare <\/span>esen\u021bial\u0103<\/span>, aceea de a da o <\/span>form\u0103 <\/span>vizibil\u0103<\/span> acestei integr<\/span>\u0103<\/span>ri<\/span>,<\/span> de a construi <\/span>emo\u021bi<\/span>e<\/span> prin<\/span> unir<\/span>ea<\/span> celor <\/span>dou\u0103 re\u021bele \u0219i <\/span>de a <\/span>transform<\/span>a<\/span>, \u00een mod memorabil, ideea <\/span>unei<\/span> for\u021b<\/span>e<\/span> comun<\/span>e care cre\u0219te \u00eempreun\u0103<\/span>.<\/span><\/p>\n

R\u0103spunsul a venit sub forma unei metafore simple, dar puternice<\/span>,<\/span> pentru a ilustra unirea a dou\u0103 companii de telecomunica\u021bii de top <\/span>pentru a le oferi rom<\/span>\u00e2nilor<\/span> unui viitor mai bun, \u00eempreun\u0103<\/span>. Campania<\/span> aduce \u00een prim-plan doi copii \u2013 o personificare a celor dou\u0103 re\u021bele<\/span> \u2013 care descoper\u0103 c\u0103 orice desen realizat cu creta<\/span>, <\/span>\u00eempreun\u0103<\/span>,<\/span> prinde via\u021b\u0103. Din acest moment, cei doi<\/span>, <\/span>ghida\u021bi de \u00eencredere \u0219i optimism, \u00eencep s\u0103 observe nevoile celor din jur \u0219i<\/span>,<\/span> prin tehnologie \u0219i conectivitate, <\/span>cre<\/span>e<\/span>az<\/span>\u0103<\/span> solu<\/span>\u021b<\/span>ii pentru a schimba<\/span> \u00een bine via\u021ba oamenilor \u0219i a <\/span>businessurilor<\/span>, transform\u00e2nd colaborarea \u00eentr-o <\/span>direc\u021bie<\/span> real\u0103 de progres. <\/span><\/p>\n

\u201e<\/span>Cum spui povestea unui nou \u00eenceput<\/span>,<\/span> atunci c\u00e2nd dou<\/span>\u0103<\/span> branduri aleg s<\/span>\u0103<\/span> \u00ee\u0219i uneasc<\/span>\u0103<\/span>for\u021bele? <\/span>Creion\u00e2nd o poveste despre \u00eencredere, viziune \u0219i curajul de a construi \u00eempreun<\/span>\u0103<\/span> un viitor mai bun. Aceasta este esen\u021ba campaniei noastre: o poveste despre unitate \u0219i progres, \u00een care puterea re\u021belelor, a echipelor \u0219i a expertizei reunite se transform<\/span>\u0103<\/span> \u00een mai mult pentru oamenii \u0219i companiile din Rom\u00e2nia: o re\u021bea mobil<\/span>\u0103<\/span> la cele mai \u00eenalte standard<\/span>e<\/span>, cu viteze mai mari, calitate superioar<\/span>\u0103<\/span> \u0219i acoperire extins<\/span>\u0103<\/span>.\u201d, a spus <\/span>Ruxandra R\u0103u<\/span>, Director<\/span> B<\/span>rand & Marketing Communication<\/span>, <\/span>Vodafone<\/span> Rom<\/span>\u00e2<\/span>nia.<\/span><\/p>\n

\u201e<\/span>Unele trenuri vin o singur\u0103 dat\u0103 \u00een gara publicit\u0103\u021bii. Dac\u0103 ai bafta s\u0103 recuno\u0219ti un astfel de tren-unicorn, cu bilet, f\u0103r\u0103 bilet, te urci, c\u0103 altul ca el n-o s\u0103 mai vezi niciodat\u0103. <\/span>Aceast\u0103 campanie a fost un astfel de tren-unicorn: un once-in-a-lifetime brief. \u0218i m\u0103 bucur enorm c\u0103 m-a g\u0103sit pe peron al\u0103turi de o echip\u0103 minunat\u0103<\/span> \u2212<\/span> agen\u021bie, client \u0219i produc\u021bie<\/span> \u2212<\/span> cu care am reu\u0219it s\u0103 g\u0103sim un concept inspirat \u0219i s\u0103-l aducem la via\u021b\u0103 \u00eentr-un mod spectaculos<\/span>.\u201d, a spus <\/span>Andreas Aron<\/span>, <\/span>Group <\/span>Creative Director, Oxygen.<\/span><\/p>\n

\u201ePentru un viitor mai bun. \u00cempreun<\/span>\u0103\u201d<\/span> este o campanie <\/span>care celebreaz\u0103 acest moment istoric<\/span>, generat de <\/span>prelu<\/span>area<\/span>Telekom de c\u0103tre Vodafone<\/span>,<\/span> \u0219i despre cum progresul real apare atunci c\u00e2nd resursele, viziunea \u0219i tehnologia se <\/span>al\u0103tur\u0103 <\/span>pentru a crea valoare pe termen lung. <\/span>Proiectul <\/span>beneficiaz<\/span>\u0103<\/span> de o comunicare 360\u00b0, cu execu\u021bii pe TV, radio, digital, social media, cinema<\/span>, outdoor <\/span>\u0219<\/span>i retail.<\/span><\/p>\n

Echipa <\/span>de campanie <\/span>Oxygen<\/span><\/h2>\n

Cosmin Baba \u2212 Creative Director,<\/span> Andreas Aron <\/span>\u2212 Group Creative Director, <\/span>Viorel Holovach \u2013 Art Director, Vlad Pa\u0219ca \u2013 Art Director, Valentina Marcov \u2013 Copywriter, Elis Iaia \u2013 Strategic Director, <\/span>Madi Cernat \u2212 Group Account Director, <\/span>Alina M\u0103rg\u0103rit<\/span> \u2212 Account <\/span>Director<\/span>, <\/span>Bianca Ba\u0219turea<\/span> \u2212 Account Coordinator, <\/span>Ana Dr\u0103goi <\/span>\u2212<\/span>  Social Media Manager, Tamara Calotescu <\/span>\u2212<\/span> Social Media<\/span> Coordinator<\/span><\/p>\n

Echipa <\/span>de campanie <\/span>Vodafone:<\/span><\/h2>\n

Ruxandra R\u0103u \u2013 Director Brand & Marketing Communication<\/span>, <\/span>Georgiana Eftimie <\/span>\u2013<\/span> Senior Brand Manager<\/span>, <\/span>Ionela Grigore <\/span>\u2013<\/span> Brand <\/span>& <\/span>Communications Manager <\/span>Business Segment<\/span><\/p>\n

Despre Oxygen<\/span><\/h2>\n

Cu birouri \u00een Bucure\u0219ti<\/span>,<\/span> Cluj-Napoca <\/span>\u0219i Atena <\/span>\u0219i o echip\u0103 de peste 100 de profesioni\u0219ti, Oxygen este una dintre cele mai mari agen\u021bii independente de publicitate \u0219i comunicare integrat\u0103 din Rom\u00e2nia. <\/span>Cu aproape 20 de ani de experien\u021b\u0103 \u0219i un portofoliu extins de clien\u021bi locali \u0219i interna\u021bionali, Oxygen are misiunea de a sus\u021bine cre\u0219terea sustenabil\u0103 a brandurilor \u0219i businessurilor prin creativitate, strategie \u0219i campanii integrate orientate spre rezultate<\/span>. Portofoliul de clien\u021bi reune\u0219te companii precum: Vodafone, <\/span>Anytime, BYD, <\/span>PPC, <\/span>Metlen Group, <\/span>Globalworth, BEKO Romania, Avon, STRABAG, B\u0103neasa Shopping City, Olympus, Betano, Garanti BBVA, VEKA Romania, Selgros, Xiaomi, Antenna Group \u0219i Hesburger. <\/span>Pentru mai multe informa\u021bii, vizita\u021bi <\/span>oxygencomms.ro.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Oxygen semneaz\u0103 pentru Vodafone campania \u201ePentru un viitor mai bun. \u00cempreun\u0103\u201d, un proiect de comunicare cu totul special pe pia\u021ba din Rom\u00e2nia, care celebreaz\u0103 un moment istoric: preluarea de c\u0103tre … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":676089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/676088"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=676088"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/676088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/676089"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=676088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=676088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=676088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}