{"id":676900,"date":"2026-02-15T09:06:04","date_gmt":"2026-02-15T09:06:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=676900"},"modified":"2026-02-15T09:06:04","modified_gmt":"2026-02-15T09:06:04","slug":"uber-eats-revine-in-romania-si-anunta-ca-extinde-serviciile-de-livrare-in-europa-care-sunt-celelalte-tari","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=676900","title":{"rendered":"Uber Eats revine \u00een Rom\u00e2nia \u0219i anun\u021b\u0103 c\u0103 extinde serviciile de livrare \u00een Europa. Care sunt celelalte \u021b\u0103ri"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/02\/uber-eats-revine-in-romania-si-anunta-ca-extinde-serviciile-de-livrare-in-europa-care-sunt-celelalte-tari.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p data-start=\"441\" data-end=\"921\" id=\"p-0\">Informa\u021bia a fost publicat\u0103 de <a href=\"https:\/\/www.ft.com\/content\/8280412c-df99-4eb2-b447-f29872d0439d\" target=\"_blank\" rel=\"noopener\">Financial Times<\/a> \u0219i Reuters, \u00een contextul intensific\u0103rii competi\u021biei pe pia\u021ba european\u0103 a livr\u0103rilor de m\u00e2ncare, evaluat\u0103 la miliarde de euro.<\/p>\n<p data-start=\"923\" data-end=\"1220\" id=\"p-1\">Pe l\u00e2ng\u0103 Rom\u00e2nia, Uber va lansa serviciile de delivery \u0219i \u00een Republica Ceh\u0103 \u0219i Grecia, dar \u0219i pe pie\u021bele din Austria, Danemarca, Finlanda \u0219i Norvegia.<\/p>\n<p data-start=\"923\" data-end=\"1220\" id=\"p-2\">Compania american\u0103 estimeaz\u0103 c\u0103 aceast\u0103 extindere va genera venituri brute suplimentare de aproximativ un miliard de dolari \u00een urm\u0103torii trei ani.<\/p>\n<h2 data-start=\"1222\" data-end=\"1278\" id=\"chapter-0\">Uber Eats revine \u00een Rom\u00e2nia dup\u0103 retragerea din 2020<\/h2>\n<p data-start=\"1280\" data-end=\"1604\" id=\"p-3\">Revenirea Uber Eats \u00een Rom\u00e2nia este surprinz\u0103toare, av\u00e2nd \u00een vedere c\u0103 serviciul a fost retras \u00een vara anului 2020, at\u00e2t de pe pia\u021ba rom\u00e2neasc\u0103, c\u00e2t \u0219i din cea ceh\u0103. La acel moment, Uber anun\u021ba c\u0103 \u00ee\u0219i concentreaz\u0103 strategia pe pie\u021bele de top, unde serviciul de livrare avea o pondere semnificativ\u0103 \u00een veniturile globale.<\/p>\n<p data-start=\"1606\" data-end=\"1959\" id=\"p-4\">Potrivit companiei, pie\u021bele din Rom\u00e2nia, Cehia, Egipt, Honduras, Arabia Saudit\u0103, Ucraina \u0219i Uruguay generau doar 1% din veniturile Uber Eats, dar reprezentau aproximativ 4% din pierderile totale ale diviziei de delivery.<\/p>\n<p data-start=\"1606\" data-end=\"1959\" id=\"p-5\">Decizia de retragere a fost justificat\u0103 prin necesitatea unei aloc\u0103ri mai eficiente a resurselor \u00eentr-o pia\u021b\u0103 extrem de competitiv\u0103.<\/p>\n<p data-start=\"2029\" data-end=\"2499\" id=\"p-6\">\u00centre timp, pia\u021ba serviciilor de livrare de m\u00e2ncare din Rom\u00e2nia s-a maturizat considerabil. \u00cen prezent, principalii juc\u0103tori sunt Wolt, Bolt Food, Glovo \u0219i Bringo. Revenirea Uber Eats ar putea intensifica concuren\u021ba \u0219i ar putea duce la beneficii directe pentru consumatori, precum pre\u021buri mai competitive \u0219i servicii \u00eembun\u0103t\u0103\u021bite.<\/p>\n<p data-start=\"2501\" data-end=\"2695\" id=\"p-7\">Susan Anderson, \u0219efa global\u0103 a departamentului de livr\u0103ri al Uber, a declarat c\u0103 este momentul \u201es\u0103 ridic\u0103m \u0219tacheta, s\u0103 schimb\u0103m lucrurile \u0219i s\u0103 oferim o valoare mai bun\u0103 \u00een \u00eentreaga categorie\u201d.<\/p>\n<p data-start=\"2758\" data-end=\"3086\" id=\"p-8\">Decizia de extindere vine la scurt timp dup\u0103 ce Uber a anun\u021bat achizi\u021bia diviziei de livr\u0103ri a companiei turce Getir de la ac\u021bionarul majoritar Mubadala, tranzac\u021bie care consolideaz\u0103 pozi\u021bia Uber pe pia\u021ba din Turcia \u0219i sus\u021bine strategia de cre\u0219tere \u00een Europa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Informa\u021bia a fost publicat\u0103 de Financial Times \u0219i Reuters, \u00een contextul intensific\u0103rii competi\u021biei pe pia\u021ba european\u0103 a livr\u0103rilor de m\u00e2ncare, evaluat\u0103 la miliarde de euro. Pe l\u00e2ng\u0103 Rom\u00e2nia, Uber va &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=676900\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":676901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/676900"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=676900"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/676900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/676901"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=676900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=676900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=676900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}