{"id":677766,"date":"2026-02-19T22:17:03","date_gmt":"2026-02-19T22:17:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=677766"},"modified":"2026-02-19T22:17:03","modified_gmt":"2026-02-19T22:17:03","slug":"un-mare-lant-de-pizza-inchide-sapte-locatii-in-romania-motivul-contextul-economic-dificil-si-scaderea-consumului","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=677766","title":{"rendered":"Un mare lan\u021b de pizza \u00eenchide \u0219apte loca\u021bii \u00een Rom\u00e2nia. Motivul: contextul economic dificil \u0219i sc\u0103derea consumului"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/02\/un-mare-lant-de-pizza-inchide-sapte-locatii-in-romania-motivul-contextul-economic-dificil-si-scaderea-consumului.png\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"p-0\">Decizia vine pe fondul unui context economic mai dificil, marcat de scumpirea energiei, modific\u0103ri fiscale \u0219i \u00eencetinirea consumului, factori care au pus presiune pe costuri \u0219i au redus marjele. \u00centr-un raport publicat la Bursa de Valori Bucure\u0219ti Bursa de Valori Bucure\u0219ti, reprezentan\u021bii companiei arat\u0103 c\u0103, \u00eencep\u00e2nd cu iulie 2025, liberalizarea \u0219i cre\u0219terea pre\u021burilor pe pia\u021ba de energie, adoptarea de noi m\u0103suri fiscale \u0219i majorarea TVA au schimbat semnificativ condi\u021biile de operare.<\/p>\n<p id=\"p-1\">De\u0219i rezultatele au evoluat favorabil \u00een primele \u0219ase luni din 2025, \u201eschimbarea contextului economic a adus presiuni suplimentare asupra costurilor \u0219i a redus marjele opera\u021bionale\u201d, potrivit documentului. Restaurantele care urmeaz\u0103 s\u0103 fie \u00eenchise au cumulat o contribu\u021bie negativ\u0103 semnificativ\u0103 la nivel de EBITDA, iar grupul estimeaz\u0103 c\u0103 cererea va putea fi preluat\u0103 de celelalte unit\u0103\u021bi din re\u021bea, f\u0103r\u0103 un impact major asupra accesului clien\u021bilor la produsele \u0219i serviciile Pizza Hut Pizza Hut.<\/p>\n<p id=\"p-2\">Sphera este operatorul \u00een sistem de franciz\u0103 pentru KFC KFC, Pizza Hut \u0219i Taco Bell Taco Bell. \u00cen primele nou\u0103 luni ale anului trecut, compania a raportat v\u00e2nz\u0103ri totale de 1,15 miliarde lei (\u00een cre\u0219tere cu 0,7%) \u0219i un profit net de 42,8 milioane lei (\u00een sc\u0103dere cu 40%). \u00cen raportul trimestrial, compania a pus diminuarea profitului pe seama cheltuielilor de exploatare ridicate (\u00een special salariale), a stagn\u0103rii v\u00e2nz\u0103rilor \u00een Rom\u00e2nia, a unui comportament mai prudent al consumatorilor \u0219i a intensific\u0103rii concuren\u021bei \u00een segmentul restaurantelor cu servire rapid\u0103.<\/p>\n<p id=\"p-3\">\u00cen privin\u021ba angaja\u021bilor, grupul afirm\u0103 c\u0103 urm\u0103re\u0219te ca eficientizarea re\u021belei s\u0103 aib\u0103 un impact c\u00e2t mai redus, urm\u00e2nd s\u0103 ofere op\u021biuni de relocare \u00een cadrul re\u021belei Sphera.<\/p>\n<p id=\"p-4\">La nivel bursier, ac\u021biunile SFG sunt pe minus cu 4,7% \u00een ultimele 12 luni \u0219i pe plus cu 4,8% \u00een 2026, la o capitalizare de 1,5 miliarde lei. Printre ac\u021bionarii companiei se num\u0103r\u0103 Shaletia Ventures Limited Shaletia Ventures Limited (29,5%), Computerland Romania Computerland Romania (20,5%) \u0219i Wellkept Group Wellkept Group (17%). Anul trecut, compania a distribuit dividende totale de peste 80 milioane lei.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decizia vine pe fondul unui context economic mai dificil, marcat de scumpirea energiei, modific\u0103ri fiscale \u0219i \u00eencetinirea consumului, factori care au pus presiune pe costuri \u0219i au redus marjele. \u00centr-un &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=677766\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":677767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/677766"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=677766"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/677766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/677767"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=677766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=677766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=677766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}