{"id":677780,"date":"2026-02-20T04:06:03","date_gmt":"2026-02-20T04:06:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=677780"},"modified":"2026-02-20T04:06:03","modified_gmt":"2026-02-20T04:06:03","slug":"cele-mai-vandute-medicamente-din-romania","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=677780","title":{"rendered":"Cele mai v\u00e2ndute medicamente din Rom\u00e2nia"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/02\/cele-mai-vandute-medicamente-din-romania.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"p-0\">Fa\u021b\u0103 de aceea\u0219i perioad\u0103 din 2024, Nurofen a \u00eenregistrat un recul de aproape 15%, potrivit cercet\u0103rii. O cutie de Nurofen R\u0103ceal\u0103 \u0219i Grip\u0103 (24 comprimate) se apropie de 40 de lei, nivel descris ca dublu fa\u021b\u0103 de acum zece ani, scrie ZF.<\/p>\n<p id=\"p-1\">Pe locul al doilea \u00een clasamentul v\u00e2nz\u0103rilor se afl\u0103 brandul rom\u00e2nesc Aspenter, produs de Terapia, care a dep\u0103\u0219it 5% cot\u0103 de pia\u021b\u0103 \u00een T4 2025, dup\u0103 un avans de 26% fa\u021b\u0103 de T4 2024. Produsul este utilizat \u00een special de pacien\u021bii cu afec\u021biuni cardiovasculare, cele mai frecvente la nivel na\u021bional; potrivit Eurostat, unu din patru rom\u00e2ni sufer\u0103 de o boal\u0103 cardiovascular\u0103, iar jum\u0103tate din decese sunt asociate acestor afec\u021biuni.<\/p>\n<p id=\"p-2\">\u00cen \u201eco\u0219ul\u201d celor mai v\u00e2ndute OTC-uri din sezonul rece (T4 2025, dup\u0103 valoare) intr\u0103 \u0219i: Parasinus (Haleon, fost GSK), Antinevralgic (Zentiva), Essentiale \u0219i No Spa (Opella, fosta Sanofi), Fervex (UPSA), Theraflu (Haleon), Magnerot \u0219i Lagosa (W\u00f6rwag Pharma), Tantum Verde (Angelini), Strepsils (Reckitt Benckiser), Coldrex (Perrigo), Enterol (Biocodex) \u0219i ACC (Sandoz).<\/p>\n<p id=\"p-3\">Pia\u021ba total\u0103 de OTC-uri este estimat\u0103 la circa 900 mil. euro pe an \u0219i a crescut \u00een ultimii ani, inclusiv pe fondul faptului c\u0103, spre deosebire de medicamentele pe re\u021bet\u0103, nu exist\u0103 pre\u021buri impuse, iar produc\u0103torii au mai mult\u0103 flexibilitate comercial\u0103. \u00cen T4 2025, primele 10 OTC-uri au cumulat peste 30% din v\u00e2nz\u0103rile totale ale segmentului, \u00eentr-o pia\u021b\u0103 \u00een care competi\u021bia se duce tot mai mult \u0219i la nivelul bugetelor de marketing, inclusiv \u00een publicitatea TV \u0219i mai nou cea din online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fa\u021b\u0103 de aceea\u0219i perioad\u0103 din 2024, Nurofen a \u00eenregistrat un recul de aproape 15%, potrivit cercet\u0103rii. O cutie de Nurofen R\u0103ceal\u0103 \u0219i Grip\u0103 (24 comprimate) se apropie de 40 de &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=677780\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":677781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/677780"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=677780"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/677780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/677781"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=677780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=677780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=677780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}