{"id":679581,"date":"2026-03-02T11:46:03","date_gmt":"2026-03-02T11:46:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=679581"},"modified":"2026-03-02T11:46:03","modified_gmt":"2026-03-02T11:46:03","slug":"sezamo-de-martisor-cosul-mediu-in-crestere-si-7-din-10-comenzi-cu-produse-tematice","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=679581","title":{"rendered":"Sezamo de M\u0103r\u021bi\u0219or: co\u0219ul mediu \u00een cre\u0219tere \u0219i 7 din 10 comenzi cu produse tematice"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/03\/sezamo-de-martisor-cosul-mediu-in-crestere-si-7-din-10-comenzi-cu-produse-tematice.png\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"p-0\">Datele Sezamo arat\u0103 un shift clar spre produse de celebrare \u0219i cadouri. \u00cen perioada 27 februarie \u2013 1 martie 2026, aproape <strong>7 din 10 co\u0219uri au inclus cel pu\u021bin un produs tematic de M\u0103r\u021bi\u0219or<\/strong>, fa\u021b\u0103 de 4 din 10 \u00een aceea\u0219i perioad\u0103 a anului trecut. \u00cen ziua de 1 okay martie, propor\u021bia a crescut la 8,2 din 10 co\u0219uri care au con\u021binut cel pu\u021bin un astfel de produs.<\/p>\n<p id=\"p-1\">Florile au r\u0103mas un element central al s\u0103rb\u0103torii, cele mai cump\u0103rate fiind freziile, lalelele galbene \u0219i lalelele albe. Ciocolata a fost unul dintre principalii driveri ai perioadei, cu o <strong>penetrare de 58,5%<\/strong> \u00een co\u0219urile din intervalul analizat, confirm\u00e2nd rolul s\u0103u central \u00een zona de gifting. Patiseria a dominat ca volum \u0219i penetrare, fiind prezent\u0103 \u00een 35,2% dintre comenzi, iar b\u0103uturile alcoolice au avut o penetrare de aproximativ 12%. Un produs cu performan\u021b\u0103 neobi\u0219nuit de bun\u0103 pentru aceast\u0103 perioad\u0103 a fost apa mineral\u0103.<\/p>\n<p id=\"p-2\">Cite\u015fte comunicatul integral <a href=\"https:\/\/comunicate.mediafax.biz\/Pages\/Public\/Comunicate.aspx?comunicatId=21689\">AICI<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Datele Sezamo arat\u0103 un shift clar spre produse de celebrare \u0219i cadouri. \u00cen perioada 27 februarie \u2013 1 martie 2026, aproape 7 din 10 co\u0219uri au inclus cel pu\u021bin un &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=679581\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":679582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/679581"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=679581"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/679581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/679582"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=679581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=679581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=679581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}