{"id":681492,"date":"2026-03-12T17:36:03","date_gmt":"2026-03-12T17:36:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=681492"},"modified":"2026-03-12T17:36:03","modified_gmt":"2026-03-12T17:36:03","slug":"de-ce-nu-mananca-europenii-mai-sanatos-desi-isi-doresc-asta-un-studiu-cu-aproape-20-000-de-cetateni-ue-explica-problema","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=681492","title":{"rendered":"De ce nu m\u0103n\u00e2nc\u0103 europenii mai s\u0103n\u0103tos, de\u0219i \u00ee\u0219i doresc asta. Un studiu cu aproape 20.000 de cet\u0103\u021beni UE explic\u0103 problema"},"content":{"rendered":"
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Primul capitol din seria de rapoarte Trust Report, intitulat \u201eEurope wants to eat better, so why isn\u2019t it happening?\u201d, arat\u0103 c\u0103 interesul pentru alimenta\u021bia sustenabil\u0103 a sc\u0103zut de la 76% \u00een 2021 la 69% \u00een 2025, noteaz\u0103 ESM<\/a>.<\/p>\n

Studiul se bazeaz\u0103 pe r\u0103spunsurile a 19.954 de consumatori din 18 \u021b\u0103ri europene.<\/strong><\/p>\n

Mai pu\u021bin de jum\u0103tate dintre europeni (48%) consider\u0103 c\u0103 urmeaz\u0103 o diet\u0103 sustenabil\u0103, iar implicarea \u00een comportamente cu impact major asupra mediului, precum reducerea consumului de produse de origine animal\u0103, a sc\u0103zut.<\/p>\n

Cu toate acestea, raportul arat\u0103 c\u0103 diferen\u021bele dintre genera\u021bii ar putea indica o posibil\u0103 schimbare \u00een viitor. Consumatorii mai tineri sunt mai deschi\u0219i la inova\u021bii alimentare sustenabile \u0219i la agricultura regenerativ\u0103 \u0219i sunt mai predispu\u0219i s\u0103 cumpere produse organice sau ob\u021binute \u00een mod etic.<\/p>\n

\u00cen acela\u0219i timp, tinerii europeni r\u0103m\u00e2n mai ata\u0219a\u021bi de valorile de mediu pe termen lung, chiar dac\u0103 se confrunt\u0103 cu cele mai mari obstacole \u00een a le pune \u00een practic\u0103.<\/p>\n

S\u0103n\u0103tatea, principalul motiv pentru schimbarea dietei<\/h2>\n

Accentul pus pe s\u0103n\u0103tate este principalul factor care determin\u0103 schimbarea obiceiurilor alimentare, 51% dintre responden\u021bi afirm\u00e2nd c\u0103 \u00eencearc\u0103 s\u0103 \u00ee\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 alimenta\u021bia.<\/p>\n

Totu\u0219i, \u00een ciuda acestei priorit\u0103\u021bi, \u00eembun\u0103t\u0103\u021birea calit\u0103\u021bii dietei r\u0103m\u00e2ne limitat\u0103.<\/p>\n

Studiul arat\u0103 c\u0103, de\u0219i europenii cunosc efectele negative ale alimentelor s\u0103rate, grase, dulci sau procesate, doar aproximativ o treime dintre consumatori \u00eencearc\u0103 s\u0103 le evite. Mul\u021bi europeni nu ating nici nivelul recomandat de consum pentru alimente s\u0103n\u0103toase, precum fructele, legumele \u0219i fibrele, ceea ce arat\u0103 c\u0103 bunele inten\u021bii nu sunt suficiente pentru a schimba obiceiurile alimentare.<\/p>\n

Diferen\u021ba dintre inten\u021bie \u0219i comportament<\/h2>\n

Pre\u021burile \u0219i obiceiurile alimentare bine \u00eenr\u0103d\u0103cinate sunt cele mai importante dou\u0103 obstacole care \u00eempiedic\u0103 schimbarea dietei \u0219i creeaz\u0103 diferen\u021ba dintre inten\u021bie \u0219i comportament.<\/p>\n

Mul\u021bi responden\u021bi spun c\u0103 le este dificil s\u0103 \u00ee\u0219i permit\u0103 op\u021biuni mai s\u0103n\u0103toase sau s\u0103 renun\u021be la rutinele alimentare deja formate, chiar dac\u0103 sunt motiva\u021bi s\u0103 fac\u0103 schimb\u0103ri.<\/p>\n

Aceste dificult\u0103\u021bi sunt \u0219i mai evidente \u00een r\u00e2ndul tinerilor, care, de\u0219i sunt mai nemul\u021bumi\u021bi de dieta lor, consider\u0103 c\u0103 au foarte pu\u021bin control asupra posibilit\u0103\u021bii de a o schimba.<\/p>\n

Datele arat\u0103 c\u0103 presiunile financiare \u0219i structurale, \u0219i nu lipsa de informa\u021bii, limiteaz\u0103 schimbarea obiceiurilor alimentare \u00een r\u00e2ndul consumatorilor europeni.<\/p>\n

Coment\u00e2nd rezultatele studiului, Klaus G. Grunert, profesor de marketing la Aarhus University \u0219i coordonator al EIT Food Consumer Observatory, a declarat c\u0103 europenii \u00een\u021beleg \u00een mare m\u0103sur\u0103 ce \u00eenseamn\u0103 o alimenta\u021bie mai s\u0103n\u0103toas\u0103 \u0219i mai sustenabil\u0103, \u00eens\u0103 inten\u021bia nu este suficient\u0103 pentru a produce schimb\u0103ri reale.<\/p>\n

\u201eAceast\u0103 cercetare arat\u0103 c\u0103 europenii \u00een\u021beleg \u00een mare m\u0103sur\u0103 cum arat\u0103 o alimenta\u021bie mai s\u0103n\u0103toas\u0103 \u0219i mai sustenabil\u0103, dar inten\u021bia nu este suficient\u0103. S\u0103n\u0103tatea este cel mai puternic factor \u00een alegerea alimentelor, \u00eens\u0103 presiunile legate de pre\u021b \u0219i obiceiurile bine \u00eenr\u0103d\u0103cinate continu\u0103 s\u0103 influen\u021beze ceea ce m\u0103n\u00e2nc\u0103 oamenii.\u201d<\/p>\n

\u201eDac\u0103 vrem s\u0103 vedem o schimbare real\u0103 \u00een alimenta\u021bie, mai ales \u00een ceea ce prive\u0219te adoptarea alimentelor sustenabile, care devin mai pu\u021bin importante pe fondul presiunilor financiare, gustul \u0219i pre\u021bul trebuie conectate mai bine cu op\u021biunile s\u0103n\u0103toase \u0219i sustenabile. Solu\u021biile trebuie s\u0103 \u021bin\u0103 cont de realit\u0103\u021bile vie\u021bii de zi cu zi, nu doar de aspira\u021biile oamenilor.\u201d<\/p>\n

Ce arat\u0103 raportul<\/h2>\n

Potrivit raportului, schimbarea dietei \u00een Europa va necesita o abordare mai diversificat\u0103 \u0219i mai pragmatic\u0103 din partea industriei alimentare \u0219i a factorilor de decizie. Aceasta ar putea include educa\u021bie nutri\u021bional\u0103, m\u0103suri pentru reducerea costurilor \u0219i strategii care s\u0103 ajute consumatorii s\u0103 \u00ee\u0219i schimbe obiceiurile.<\/p>\n

Barierele \u00een calea schimb\u0103rii au crescut \u00een 2025, tot mai mul\u021bi consumatori spun\u00e2nd c\u0103 le este greu s\u0103 renun\u021be la obiceiurile alimentare \u0219i s\u0103 \u00ee\u0219i permit\u0103 produse mai s\u0103n\u0103toase \u0219i mai sustenabile.<\/p>\n

Industria \u0219i autorit\u0103\u021bile ar trebui s\u0103 se concentreze pe produse s\u0103n\u0103toase accesibile \u0219i u\u0219or de consumat, pe m\u0103suri care s\u0103 sprijine pre\u021burile mai mici \u0219i pe leg\u0103tura dintre alimenta\u021bia sustenabil\u0103 \u0219i beneficiile pentru s\u0103n\u0103tate.<\/p>\n

Raportul arat\u0103, de asemenea, c\u0103 tinerii europeni se confrunt\u0103 cu dificult\u0103\u021bi \u00een a transforma inten\u021biile \u00een schimb\u0103ri reale \u0219i de durat\u0103.<\/p>\n

Concluziile din Trust Report 2026 vor fi publicate \u00een patru capitole tematice. Primul capitol, \u201eEurope wants to eat better, so why isn\u2019t it happening?\u201d, analizeaz\u0103 dieta actual\u0103, diferen\u021bele dintre genera\u021bii \u0219i obstacolele structurale care influen\u021beaz\u0103 alegerile alimentare \u00een Europa.<\/p>\n

Urm\u0103toarele capitole vor analiza nivelul de \u00eencredere \u00een sistemul alimentar european, reac\u021biile consumatorilor la noile inova\u021bii din domeniu \u0219i sursele \u00een care ace\u0219tia au cea mai mare \u00eencredere atunci c\u00e2nd \u00ee\u0219i aleg alimentele.<\/p>\n","protected":false},"excerpt":{"rendered":"

Primul capitol din seria de rapoarte Trust Report, intitulat \u201eEurope wants to eat better, so why isn\u2019t it happening?\u201d, arat\u0103 c\u0103 interesul pentru alimenta\u021bia sustenabil\u0103 a sc\u0103zut de la 76% … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":681493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/681492"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=681492"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/681492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/681493"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=681492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=681492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=681492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}