{"id":681518,"date":"2026-03-12T19:56:03","date_gmt":"2026-03-12T19:56:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=681518"},"modified":"2026-03-12T19:56:03","modified_gmt":"2026-03-12T19:56:03","slug":"in-spania-inteligenta-artificiala-a-avut-un-impact-urias-de-craciun-un-lant-de-hipermarketuri-a-crescut-traficul-online-al-magazinelor-de-opt-ori","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=681518","title":{"rendered":"\u00cen Spania, Inteligen\u021ba Artificial\u0103 a avut un impact uria\u0219 de Cr\u0103ciun. Un lan\u021b de hipermarketuri a crescut traficul online al magazinelor de opt ori"},"content":{"rendered":"
<\/div>\n

\u00cen Spania,<\/a><\/strong><\/span> impactul Inteligen\u021bei Artificiale (AI) se face sim\u021bit \u00een distribu\u021bia alimentar\u0103 \u0219i hipermarketuri. Traficul magazinelor online \u2013 \u00een cazul Consum \u2013 a crescut cu un procent uimitor \u2013 de 693%, conform datelor companiei Deloitte, citat de presa spaniol\u0103.<\/a><\/strong><\/span><\/p>\n

Firma s-a dezvoltat<\/a> <\/strong><\/span>\u0219i a crescut \u0219i salariile.<\/p>\n

La o conferin\u021b\u0103 despre \u201eSupermarketul viitorul\u201d, speciali\u0219tii au \u00eenceput s\u0103 vorbeasc\u0103 despre digitalizarea businessurilor astfel \u00eenc\u00e2t s\u0103 corespund\u0103 cu schimb\u0103rile de cereri ale clien\u021bilor \u0219i consumatorilor.<\/p>\n

A\u0219a se face c\u0103 Nuria Enriquez, specialist\u0103 \u00een transformare digital\u0103 a \u00eenceput vorbit despre cum lucreaz\u0103 la aceste \u201ehipermarketuri ale viitorului\u201d.<\/p>\n

\u00cen primul r\u00e2nd, utilizeaz\u0103 Inteligen\u021ba Artificial\u0103 \u00een hiper-personalizarea comunic\u0103rii, specific\u0103 fiec\u0103rui client.<\/p>\n

Apoi, folose\u0219te AI pentru ca s\u0103 analizeze opiniile \u0219i sentimentele, s\u0103 gestioneze volumele mari de documenta\u021bie intern\u0103 \u0219i s\u0103 automatizeze procesele repetitive.<\/p>\n

\u201e\u00cen supermarketul viitorului, cheia va fi s\u0103 u\u0219ur\u0103m via\u021ba clientului, oferind solu\u021bii care reduc sarcinile \u0219i economisesc timp : de la construirea automat\u0103 a co\u0219urilor de cump\u0103r\u0103turi la servicii personalizate bazate pe s\u0103n\u0103tatea, nutri\u021bia sau stilul de via\u021b\u0103 al clientului\u201d, a explicat Enr\u00edquez.<\/p>\n

Pentru a reu\u0219i \u00een provocarea reprezentat\u0103 de supermarketul viitorului, cooperativa mizeaz\u0103 pe cunoa\u0219tere \u0219i date ca for\u021b\u0103 motrice a transform\u0103rii.<\/p>\n

Firma<\/a> sa lucreaz\u0103 cu volume mari de informa\u021bii ca s\u0103 <\/strong>\u00eembun\u0103t\u0103\u021beasc\u0103 experien\u021ba clien\u021bilor, permi\u021b\u00e2ndu-i s\u0103 \u00een\u021beleag\u0103 mai bine nevoile acestora, s\u0103 ofere servicii mai utile \u0219i personalizate \u0219i s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 comunicarea.<\/p>\n

Cea mai mare provocare a sectorului nu va fi doar oferirea de produse sau servicii , ci \u0219i sprijinirea fiec\u0103rei persoane cu proximitate \u0219i personalizare , \u00een\u021beleg\u00e2nd nevoile sale actuale \u0219i anticip\u00e2ndu-le pe cele viitoare, spune Enr\u00edquez.<\/p>\n

Schimbarea consumatorului<\/h2>\n

La r\u00e2ndul s\u0103u, Elena Izquierdo, partenera responsabil\u0103 de sectorul de retail la Monitor Deloitte, a explicat, pe baza studiilor firmei de consultan\u021b\u0103, c\u0103 \u00een viitor \u201evom avea un consumator \u00een schimbare, din ce \u00een ce mai divers \u0219i cu dimensiuni multiple. Societatea \u0219i cultura sunt \u00een continu\u0103 evolu\u021bie, iar consumatorii \u00ee\u0219i vor rupe \u00ablan\u021burile tradi\u021bionale\u00bb, deoarece pia\u021ba a trecut de la a fi condus\u0103 de ofert\u0103 la a fi condus\u0103 de cerere<\/strong> \u201d.<\/p>\n

Conform viziunii sale, \u201evom avea o tehnologie exponen\u021bial\u0103 care va eclipsa progresul ultimului deceniu. \u00cen plus, schimb\u0103rile climatice extreme \u0219i impactul lor economic viitor vor pune presiune pe industria bunurilor de consum pentru a se transforma \u0219i a inova<\/strong> \u201d.<\/p>\n

Pablo de la Rica, un director de Retail & Foodservice, a participat \u0219i el la \u00eent\u00e2lnire \u0219i a subliniat c\u0103 cea mai mare provocare a sectorului este s\u0103 r\u0103spund\u0103 unui consumator \u201edin ce \u00een ce mai exigent, informat \u0219i responsabil\u201d<\/strong> .<\/p>\n

Acest consumator apreciaz\u0103 confortul, raportul calitate-pre\u021b \u0219i alimenta\u021bia con\u0219tient\u0103 \u0219i caut\u0103 s\u0103 aib\u0103 grij\u0103 de sine f\u0103r\u0103 a sacrifica pl\u0103cerea sau angajamentul s\u0103u fa\u021b\u0103 de mediu.<\/p>\n

\u00cen acest sens, el a subliniat c\u0103 at\u00e2t brandurile, c\u00e2t \u0219i distribuitorii evolueaz\u0103 c\u0103tre propuneri mai apropiate, mai oneste \u0219i mai transparente, cu scopul de a construi rela\u021bii bazate pe respect \u0219i angajament, care s\u0103 dep\u0103\u0219easc\u0103 purul tranzac\u021bional.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen Spania, impactul Inteligen\u021bei Artificiale (AI) se face sim\u021bit \u00een distribu\u021bia alimentar\u0103 \u0219i hipermarketuri. Traficul magazinelor online \u2013 \u00een cazul Consum \u2013 a crescut cu un procent uimitor \u2013 de … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":681519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/681518"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=681518"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/681518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/681519"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=681518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=681518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=681518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}