{"id":681968,"date":"2026-03-15T12:16:04","date_gmt":"2026-03-15T12:16:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=681968"},"modified":"2026-03-15T12:16:04","modified_gmt":"2026-03-15T12:16:04","slug":"estee-lauder-da-in-judecata-zara-si-pe-jo-malone-pentru-presupusa-incalcare-a-marcii-comerciale","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=681968","title":{"rendered":"Est\u00e9e Lauder d\u0103 \u00een judecat\u0103 Zara \u0219i pe Jo Malone pentru presupus\u0103 \u00eenc\u0103lcare a m\u0103rcii comerciale"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/03\/estee-lauder-da-in-judecata-zara-si-pe-jo-malone-pentru-presupusa-incalcare-a-marcii-comerciale.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"p-0\">Zara \u0219i Jo Malone se adreseaz\u0103 instan\u021bei din Marea Britanie. <strong>Est\u00e9e Lauder<\/strong> a intentat un proces <strong>\u00eempotriva brandului britanic Jo Malone<\/strong> pentru utilizarea numelui s\u0103u \u00eentr-o <strong>colaborare cu Zara, lan\u021bul emblematic al grupului Inditex<\/strong>, din cauza utiliz\u0103rii numelui <strong>Malone<\/strong> pe unele dintre produsele sale, scrie <a href=\"https:\/\/www.modaes.com\/back-stage\/estee-lauder-demanda-a-zara-y-jo-malone-en-reino-unido-por-supuesta-infraccion-de-marca\" target=\"_blank\" rel=\"noopener\">Modaes.com<\/a>.<\/p>\n<p id=\"p-1\"><strong>Jo Malone ar fi \u00eenc\u0103lcat contractul cu Est\u00e9e Lauder&nbsp;dup\u0103 ce fondatoarea a p\u0103r\u0103sit brandul omonim<\/strong>, pe l\u00e2ng\u0103 \u00eenc\u0103lcarea m\u0103rcii comerciale \u0219i \u201e\u00eensu\u0219irea ilegal\u0103\u201d.<\/p>\n<p id=\"p-2\">Designerul convenise cu <strong>Est\u00e9e Lauder<\/strong>\u201e&nbsp;s\u0103 nu-i foloseasc\u0103 numele \u00een contexte comerciale&nbsp;, inclusiv \u00een marketingul parfumurilor\u201d, potrivit unui purt\u0103tor de cuv\u00e2nt al companiei americane. Cu toate acestea, la <strong>sf\u00e2r\u0219itul anului 2025<\/strong>, <strong>Jo Loves<\/strong> a lansat o colaborare cu <strong>Zara<\/strong>, unde, potrivit brandului, parfumurile \u0219i ambalajele acestora aveau numele Jo Malone.<\/p>\n<p id=\"p-3\"><strong>Est\u00e9e Lauder a achizi\u021bionat drepturile asupra numelui Jo Malone \u00een 1999, \u00eenainte ca designerul s\u0103 p\u0103r\u0103seasc\u0103 marca omonim\u0103 \u00een 2006.<\/strong><\/p>\n<p id=\"p-4\">\u201eUtilizarea numelui Jo Malone de c\u0103tre doamna Malone \u00een leg\u0103tur\u0103 cu afaceri recente dep\u0103\u0219e\u0219te acordul legal \u0219i submineaz\u0103 valoarea unic\u0103 a m\u0103rcii Jo Malone London\u201d, a ad\u0103ugat purt\u0103torul de cuv\u00e2nt.<\/p>\n<p id=\"p-5\">Luna trecut\u0103, <strong>Est\u00e9e Lauder<\/strong> a dat \u00een judecat\u0103 \u0219i supermarketul Walmart din Statele Unite,&nbsp;acuz\u00e2ndu-l c\u0103 vinde versiuni contraf\u0103cute ale m\u0103rcilor sale de parfumuri \u0219i produse de \u00eengrijire a pielii, precum Clinique, Tom Ford \u0219i Le Labo.<\/p>\n<p id=\"p-6\">Grupul american de cosmetice a cump\u0103rat marca de parfumuri omonim\u0103 a lui Malone, Jo Malone London, inclusiv drepturile asupra numelui s\u0103u, \u00een 1999. Designerul a p\u0103r\u0103sit compania \u00een 2006 \u0219i a lansat o nou\u0103 marc\u0103 de parfumuri numit\u0103 Jo Loves \u00een 2011.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zara \u0219i Jo Malone se adreseaz\u0103 instan\u021bei din Marea Britanie. Est\u00e9e Lauder a intentat un proces \u00eempotriva brandului britanic Jo Malone pentru utilizarea numelui s\u0103u \u00eentr-o colaborare cu Zara, lan\u021bul &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=681968\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":681969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/681968"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=681968"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/681968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/681969"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=681968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=681968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=681968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}