{"id":683482,"date":"2026-03-23T15:26:04","date_gmt":"2026-03-23T15:26:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=683482"},"modified":"2026-03-23T15:26:04","modified_gmt":"2026-03-23T15:26:04","slug":"comunitatea-booktok-contribuie-la-vanzarea-a-peste-50-de-milioane-de-carti-in-europa","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=683482","title":{"rendered":"Comunitatea #BookTok contribuie la v\u00e2nzarea a peste 50 de milioane de c\u0103r\u021bi \u00een Europa"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/03\/comunitatea-booktok-contribuie-la-vanzarea-a-peste-50-de-milioane-de-carti-in-europa.png\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"p-0\">Peste 50 de milioane de c\u0103r\u021bi recomandate de comunitatea #BookTok de pe TikTok au fost v\u00e2ndute \u00een Europa, gener\u00e2nd venituri de 800 de milioane de euro \u00een 2025, potrivit noii analize a datelor de v\u00e2nz\u0103ri realizate de NielsenIQ BookData \u0219i Media Control. (1)<\/p>\n<p id=\"p-1\">Aceste cifre eviden\u021biaz\u0103 influen\u021ba tot mai mare a comunit\u0103\u021bii #BookTok asupra pie\u021bei europene de carte, unde TikTok modeleaz\u0103 tot mai mult modul \u00een care cititorii descoper\u0103 \u0219i achizi\u021bioneaz\u0103 c\u0103r\u021bi.<\/p>\n<p id=\"p-2\">Datele acoper\u0103 principalele pie\u021be europene de carte, precum Germania, Regatul Unit, Spania, Italia, Austria \u0219i Elve\u021bia. Germania de\u021bine cea mai mare pondere a v\u00e2nz\u0103rilor generate de #BookTok, cu 28 de milioane de c\u0103r\u021bi v\u00e2ndute \u0219i venituri de 482 de milioane de euro \u00een 2025.<\/p>\n<p id=\"p-3\"><strong>Tinerii cititori cump\u0103r\u0103 mai multe c\u0103r\u021bi, inspira\u021bi de #BookTok<\/strong><\/p>\n<p id=\"p-4\">Potrivit cercet\u0103rii Media Control din Germania, TikTok (#BookTok) devine o surs\u0103 tot mai important\u0103 de inspira\u021bie pentru tinerii cititori: mai mult de o treime dintre persoanele cu v\u00e2rste \u00eentre 16 \u0219i 39 de ani descoper\u0103 c\u0103r\u021bi noi prin #BookTok.<\/p>\n<p id=\"p-5\">Cite\u015fte comunicatul integral <a href=\"https:\/\/comunicate.mediafax.biz\/Pages\/Public\/Comunicate.aspx?comunicatId=21749\">AICI<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peste 50 de milioane de c\u0103r\u021bi recomandate de comunitatea #BookTok de pe TikTok au fost v\u00e2ndute \u00een Europa, gener\u00e2nd venituri de 800 de milioane de euro \u00een 2025, potrivit noii &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=683482\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":683483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/683482"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=683482"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/683482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/683483"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=683482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=683482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=683482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}