{"id":683582,"date":"2026-03-24T06:06:04","date_gmt":"2026-03-24T06:06:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=683582"},"modified":"2026-03-24T06:06:04","modified_gmt":"2026-03-24T06:06:04","slug":"optiblu-dubla-recunoastere-icertias-pentru-raport-calitate-pret-si-calitatea-serviciilor-la-categoria-ochelari-de-vedere","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=683582","title":{"rendered":"OPTIblu, dubl\u0103 recunoa\u0219tere ICERTIAS pentru raport calitate-pre\u021b \u0219i calitatea serviciilor la categoria \u201eochelari de vedere\u201d"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/03\/optiblu-dubla-recunoastere-icertias-pentru-raport-calitate-pret-si-calitatea-serviciilor-la-categoria-ochelari-de-vedere.png\" class=\"ff-og-image-inserted\"><\/div>\n<p align=\"justify\" id=\"p-0\">Brandul a fost desemnat c\u00e2\u0219tig\u0103tor al premiului Best Buy Award la categoria \u201eochelari de vedere\u201d, pentru cel mai bun raport calitate-pre\u021b. Totodat\u0103, OPTIblu a ob\u021binut distinc\u021bia Customers\u2019 Friend pentru excelen\u021b\u0103 \u00een servicii, recunoa\u0219tere acordat\u0103 \u00een mod exclusiv \u00een Rom\u00e2nia \u00een categoria sa.<\/p>\n<p align=\"justify\" id=\"p-1\">ICERTIAS este o organiza\u021bie interna\u021bional\u0103 care evalueaz\u0103 branduri prin studii de pia\u021b\u0103. Best Buy Award reflect\u0103 percep\u021bia consumatorilor asupra raportului optim calitate-pre\u021b \u00eentr-o categorie de produse, iar Customers\u2019 Friend urm\u0103re\u0219te evaluarea publicului privind calitatea serviciilor \u0219i experien\u021ba oferit\u0103, de la interac\u021biune p\u00e2n\u0103 la solu\u021bia final\u0103.<\/p>\n<p align=\"justify\" id=\"p-2\">Cele dou\u0103 distinc\u021bii indic\u0103 modul \u00een care consumatorii percep experien\u021ba OPTIblu, \u00een care decizia de achizi\u021bie nu se limiteaz\u0103 la criterii estetice, ci include componenta func\u021bional\u0103 \u0219i aspectele legate de s\u0103n\u0103tatea vederii.<\/p>\n<p align=\"justify\" id=\"p-3\">Reprezentan\u021bii OPTIblu arat\u0103 c\u0103 premiile valideaz\u0103 un model construit pe dou\u0103 direc\u021bii: acces la branduri \u0219i tehnologii premium, respectiv men\u021binerea unor pre\u021buri competitive prin optimizarea proceselor \u0219i eficien\u021b\u0103 opera\u021bional\u0103. \u00cen acela\u0219i timp, compania urm\u0103re\u0219te standarde exigente de servicii, de la consulta\u021bie \u0219i recomandare p\u00e2n\u0103 la produsul final.<\/p>\n<p align=\"justify\" id=\"p-4\">Categoria \u201eochelari de vedere\u201d include, pe l\u00e2ng\u0103 componenta de produs, consulta\u021bie optometric\u0103, recomandare personalizat\u0103, adaptarea lentilelor la nevoile fiec\u0103rui pacient \u0219i servicii post-v\u00e2nzare. \u00cen acest context, raportul calitate-pre\u021b este definit ca un ansamblu de servicii \u0219i experien\u021be integrate, nu doar ca diferen\u021b\u0103 de pre\u021b la raft.<\/p>\n<h2 align=\"justify\" id=\"chapter-0\">Despre Optical Investment Group<\/h2>\n<p align=\"justify\" id=\"p-5\"><span lang=\"en-GB\">Optical Investment Group (OIG)&nbsp;<\/span><span lang=\"en-GB\">este cel mai mare retailer de optic\u0103 din Rom\u00e2nia, cu peste 600 de angaja\u021bi cu 98 de magazine sub brandurile&nbsp;<\/span><span lang=\"en-GB\">OPTIblu, Optiplaza \u0219i O51&nbsp;<\/span><span lang=\"en-GB\">\u2013 o re\u021bea extins\u0103 dedicat\u0103 vederii s\u0103n\u0103toase, stilului personal \u0219i inova\u021biei \u00een \u00eengrijirea ochilor.<\/span><\/p>\n<p align=\"justify\" id=\"p-6\"><span lang=\"en-GB\">Din 2025, este parte din grupul&nbsp;<\/span><span lang=\"en-GB\">EssilorLuxottica,<\/span><span lang=\"en-GB\">&nbsp;liderul global \u00een domeniul opticii \u0219i al ochelarilor premium.<\/span><\/p>\n<p align=\"justify\" id=\"p-7\"><strong><em>Material sustinut de OPTIblu<\/em><\/strong><\/p>\n<p id=\"p-8\"><span>&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brandul a fost desemnat c\u00e2\u0219tig\u0103tor al premiului Best Buy Award la categoria \u201eochelari de vedere\u201d, pentru cel mai bun raport calitate-pre\u021b. Totodat\u0103, OPTIblu a ob\u021binut distinc\u021bia Customers\u2019 Friend pentru excelen\u021b\u0103 &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=683582\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":683583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/683582"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=683582"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/683582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/683583"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=683582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=683582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=683582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}