{"id":689080,"date":"2026-04-24T16:46:03","date_gmt":"2026-04-24T16:46:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=689080"},"modified":"2026-04-24T16:46:03","modified_gmt":"2026-04-24T16:46:03","slug":"56-din-spanioli-fac-cumparaturi-din-cauza-stresului-sau-plictiselii","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=689080","title":{"rendered":"56% din spanioli fac cump\u0103r\u0103turi din cauza stresului sau plictiselii"},"content":{"rendered":"
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Mai mult de jum\u0103tate dintre spanioli<\/span> \u2013 56% <\/span>\u2013 cump\u0103r\u0103<\/span> produse de care <\/span>nu au nevoie sau pe care nu le folosesc<\/span>, potrivit unui studiu Wallapop, relatat de Rtve.es.<\/a><\/span><\/span><\/strong><\/p>\n

Raportul descrie un \u00eentreg \u201eecosistem care \u00eencurajeaz\u0103 achizi\u021biile <\/span>impulsive<\/span><\/strong> \u0219i nechibzuite\u201d \u0219i promoveaz\u0103 aceste comportamente determinate de \u201eimpulsuri emo\u021bionale \u201d.<\/span><\/p>\n

\u0218apte din zece spanioli<\/span><\/strong> recunosc c\u0103 au f\u0103cut cump\u0103r\u0103turi \u00een momente <\/a><\/strong><\/span>de <\/span>stres<\/span><\/strong> sau <\/span>frustrare<\/span><\/strong> ca form\u0103 de <\/span>auto-recompens\u0103<\/span><\/strong> . Mai mult de jum\u0103tate, <\/span>53%,<\/span><\/strong> recunosc c\u0103 fac acest lucru pentru a atenua <\/span>plictiseala.<\/span><\/strong><\/p>\n

Acest mediu \u00ee\u0219i g\u0103se\u0219te un motor puternic \u00een lumea digital\u0103. Practic <\/span>to\u021bi tinerii cu v\u00e2rste cuprinse \u00eentre 18 \u0219i 24 de ani \u2013 95% \u2013<\/span><\/strong> utilizeaz\u0103 <\/span>aplica\u021bii<\/span><\/em> de livrare , \u00een timp ce <\/span>78% dintre responden\u021bi<\/span><\/strong> recunosc faptul <\/span>c\u0103<\/span> le folosesc.<\/span><\/p>\n

\u0218i <\/span>re\u021belele de socializare<\/span><\/strong> contribuie la aceast\u0103 situa\u021bie. <\/span>44% dintre spanioli<\/span><\/strong> recunosc c\u0103 con\u021binutul pe care \u00eel primesc prin intermediul re\u021belelor de socializare <\/span>le influen\u021beaz\u0103 deciziile<\/span><\/strong> ; acest procent cre\u0219te la <\/span>75% \u00een cazul tinerilor cu v\u00e2rsta de p\u00e2n\u0103 la 24 de ani<\/span><\/strong> .<\/span><\/p>\n

Volumul mare de informa\u021bii <\/span>promo\u021bionale<\/span><\/strong> disponibile pe pia\u021b\u0103 are, de asemenea, un impact: <\/span>92% dintre consumatori<\/span><\/strong> recunosc influen\u021ba sa. Al\u021bi <\/span>52%<\/span><\/strong> recunosc c\u0103 <\/span>tendin\u021bele<\/span><\/strong> le afecteaz\u0103 deciziile de cump\u0103rare.<\/span><\/p>\n

Aceste <\/span>achizi\u021bii impulsive<\/span><\/strong> \u00ee\u0219i pun amprenta asupra conturilor bancare. \u00centr-un <\/span>climat economic<\/span><\/strong> marcat de cre\u0219terea costului vie\u021bii, <\/span>mai mult de jum\u0103tate dintre spanioli \u2013 55% \u2013 recunosc c\u0103 <\/span><\/strong>salariul<\/span><\/strong> lor <\/span>nu le permite s\u0103 \u00ee\u0219i acopere cheltuielile sau s\u0103 economiseasc\u0103<\/span><\/strong> . Studiul dezv\u0103luie o alt\u0103 contradic\u021bie: 70% consider\u0103 \u201esustenabilitatea\u201d un factor crucial \u00een achizi\u021biile lor, dar datele arat\u0103 c\u0103 achizi\u021bia final\u0103 nu este sustenabil\u0103 atunci c\u00e2nd exist\u0103 produse care r\u0103m\u00e2n neutilizate.<\/span><\/p>\n

\u00cen plus, aproape <\/span>40% din cheltuielile medii<\/span><\/strong> sunt pentru <\/span>produse neesen\u021biale<\/span><\/strong> . Astfel, doar <\/span>unul din patru articole<\/span><\/strong> achizi\u021bionate \u00een ultimul an <\/span>este rar folosit<\/span><\/strong> . Mai mult, <\/span>doi din cinci spanioli recunosc<\/span><\/strong> c\u0103 cump\u0103r\u0103 mai mult dec\u00e2t au nevoie: <\/span>76%<\/span><\/strong> cedeaz\u0103 achizi\u021biilor <\/span>impulsive<\/span><\/strong> de articole pe care nu le vor folosi niciodat\u0103.<\/span><\/p>\n

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C\u00e2nd <\/span>capriciul<\/span><\/em> ajunge la proprietarul s\u0103u, <\/span>60% dintre destinatari<\/span><\/strong> nu experimenteaz\u0103 <\/span>nicio senza\u021bie special\u0103<\/span><\/strong> ; mai mult, <\/span>16%<\/span><\/strong> recunosc c\u0103 simt <\/span>angoas\u0103<\/span><\/strong> \u0219i doar 3% \u00ee\u0219i m\u0103rturisesc satisfac\u021bia.<\/span><\/p>\n

Frustrarea <\/span>apare<\/span><\/strong> \u0219i atunci c\u00e2nd ne dorim ceva de neatins. P\u00e2n\u0103 la <\/span>64% dintre spanioli<\/span><\/strong> simt aceast\u0103 emo\u021bie atunci c\u00e2nd g\u0103sesc ceva la mod\u0103 pe care nu \u0219i-l pot permite.<\/span><\/p>\n

Astfel, <\/span>mai mult de jum\u0103tate din produsele<\/span><\/strong> achizi\u021bionate pe aceste platforme sunt l\u0103sate \u00een afara oric\u0103rei logici de economie circular\u0103, cu <\/span>dou\u0103 destina\u021bii<\/span><\/strong> : <\/span>co\u0219ul de gunoi<\/span><\/strong> sau <\/span>fundul dulapului<\/span><\/strong> .  <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

Mai mult de jum\u0103tate dintre spanioli \u2013 56% \u2013 cump\u0103r\u0103 produse de care nu au nevoie sau pe care nu le folosesc, potrivit unui studiu Wallapop, relatat de Rtve.es. Raportul descrie un \u00eentreg \u201eecosistem care … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":689081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/689080"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=689080"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/689080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/689081"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=689080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=689080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=689080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}