{"id":689318,"date":"2026-04-26T05:27:03","date_gmt":"2026-04-26T05:27:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=689318"},"modified":"2026-04-26T05:27:03","modified_gmt":"2026-04-26T05:27:03","slug":"xiaomi-intra-in-competitie-cu-tesla-pe-piata-europeana-a-vehiculelor-electrice-premium","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=689318","title":{"rendered":"Xiaomi intr\u0103 \u00een competi\u021bie cu Tesla pe pia\u021ba european\u0103 a vehiculelor electrice premium"},"content":{"rendered":"
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Fondatorul companiei Xiaom, Lei Jun, vrea acum s\u0103 intre pe pia\u021ba european\u0103 \u0219i s\u0103 concureze direct cu firma lui Elon Musk, miz\u00e2nd pe modele electrice premium, informeaz\u0103 Financial Times<\/a>.<\/p>\n

Dup\u0103 anun\u021bul din 2021 privind intrarea pe pia\u021ba auto, Xiaomi a lansat primul model, sedanul sport SU7, \u00een doar trei ani. Aproximativ 50.000 de unit\u0103\u021bi au fost comandate \u00een primele 30 de minute.<\/p>\n

Al doilea model, YU7, cu un pre\u021b de aproximativ 35.000 de dolari \u0219i concurent pentru Tesla Model Y, a str\u00e2ns 200.000 de precomenzi \u00een doar trei minute de la lansare.<\/p>\n

Xiaomi \u021binte\u0219te pia\u021ba european\u0103<\/h2>\n

La salonul auto de la Beijing, Lei Jun a spus c\u0103 noul model YU7 GT \u201ese poate ridica la standardele unei ma\u0219ini germane de top\u201d. Modelul, care ar urma s\u0103 fie lansat la finalul lunii mai, este primul dezvoltat \u00eempreun\u0103 cu ingineri europeni.<\/p>\n

Xiaomi este deja al treilea cel mai popular brand de smartphone-uri din Europa, ceea ce ar putea ajuta compania s\u0103 se extind\u0103 \u0219i pe pia\u021ba auto.<\/p>\n

Principalii rivali ai companiei \u00een Europa vor fi Tesla, Porsche, BMW \u0219i Mercedes-Benz.<\/p>\n

Xiaomi nu a anun\u021bat \u00eenc\u0103 prima pia\u021b\u0103 european\u0103 \u00een care va intra, dar a deschis un centru de cercetare la M\u00fcnchen, unde lucreaz\u0103 peste 75 de ingineri.<\/p>\n

\u201ePia\u021ba european\u0103 este foarte important\u0103 pentru noi\u201d, a declarat Xu Fei, directorul de marketing al companiei.<\/p>\n

Reprezentan\u021bii companiei spun c\u0103 produc\u0103torii europeni au un dezavantaj \u00een ceea ce prive\u0219te software-ul \u0219i integrarea ma\u0219inilor cu alte dispozitive.<\/p>\n

Provoc\u0103ri pe o pia\u021b\u0103 dominat\u0103 de branduri consacrate<\/h2>\n

Anali\u0219tii avertizeaz\u0103 \u00eens\u0103 c\u0103 va fi dificil pentru Xiaomi s\u0103 aib\u0103 acela\u0219i succes \u00een Europa, unde clien\u021bii sunt loiali \u00een special brandurilor premium germane.<\/p>\n

\u00cen primele trei luni ale anului, m\u0103rcile chineze au avut o cot\u0103 de 8,6% din pia\u021ba ma\u0219inilor noi Europa, dar mult mai mic\u0103 \u00een \u021b\u0103ri precum Germania \u0219i Fran\u021ba, potrivit Schmidt Automotive Research.<\/p>\n

\u201eDrumul c\u0103tre segmentul premium este foarte lung\u201d, a spus Matthias Schmidt, fondatorul companiei de analiz\u0103. \u201eXiaomi poate avea succes \u00een Europa, dar mai probabil \u00een detrimentul produc\u0103torilor de volum dec\u00e2t al brandurilor premium germane\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fondatorul companiei Xiaom, Lei Jun, vrea acum s\u0103 intre pe pia\u021ba european\u0103 \u0219i s\u0103 concureze direct cu firma lui Elon Musk, miz\u00e2nd pe modele electrice premium, informeaz\u0103 Financial Times. Dup\u0103 … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":689319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/689318"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=689318"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/689318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/689319"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=689318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=689318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=689318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}