{"id":692025,"date":"2026-05-11T22:46:03","date_gmt":"2026-05-11T22:46:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=692025"},"modified":"2026-05-11T22:46:03","modified_gmt":"2026-05-11T22:46:03","slug":"razboiul-dintre-shein-si-temu-a-ajuns-in-instanta-acuzatiile-care-pot-schimba-comertul-online","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=692025","title":{"rendered":"R\u0103zboiul dintre Shein \u0219i Temu a ajuns \u00een instan\u021b\u0103. Acuza\u021biile care pot schimba comer\u021bul online"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/05\/razboiul-dintre-shein-si-temu-a-ajuns-in-instanta-acuzatiile-care-pot-schimba-comertul-online.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<div readability=\"42.733073929961\">\n<p id=\"p-0\">Shein acuz\u0103 Temu de \u00eenc\u0103lc\u0103ri ale drepturilor de autor la scar\u0103 larg\u0103, sus\u021bin\u00e2nd c\u0103 mii de articole listate pe platforma rival\u0103 ar fi fost promovate cu fotografii preluate de pe site-ul Shein. Compania afirm\u0103 c\u0103 unele imagini ar fi fost modificate superficial pentru a le ascunde originea \u0219i cere instan\u021bei s\u0103 oblige Temu s\u0103 elimine fotografiile considerate neautorizate.<\/p>\n<p id=\"p-1\">Temu respinge acuza\u021biile \u0219i sus\u021bine c\u0103 responsabilitatea pentru post\u0103rile respective apar\u021bine comercian\u021bilor independen\u021bi care v\u00e2nd pe platform\u0103. Compania se prezint\u0103 drept un intermediar neutru \u0219i acuz\u0103 Shein c\u0103 \u00eencearc\u0103, de fapt, s\u0103 limiteze concuren\u021ba.<\/p>\n<p id=\"p-2\">Un punct central al procesului este proprietatea asupra fotografiilor. Temu afirm\u0103 c\u0103 Shein nu ar fi demonstrat \u00een mod conving\u0103tor c\u0103 de\u021bine drepturile asupra imaginilor invocate, sus\u021bin\u00e2nd c\u0103 documenta\u021bia privind colabor\u0103rile cu fotografi \u0219i agen\u021bii ar fi incomplet\u0103. Mai mult, Temu a acuzat Shein c\u0103 s-ar fi bazat pe contracte antedatate sau fabricate pentru a-\u0219i sus\u021bine preten\u021biile.<\/p>\n<p id=\"p-3\">Shein neag\u0103 aceste acuza\u021bii \u0219i sus\u021bine c\u0103 majoritatea fotografiilor au fost realizate de angaja\u021bii s\u0103i. Compania afirm\u0103 c\u0103 Temu interpreteaz\u0103 gre\u0219it practicile comerciale din China \u0219i contest\u0103 ideea c\u0103 ar fi fost nevoit\u0103 s\u0103 renun\u021be la cea mai mare parte a cazului \u00eenainte de \u00eenceperea procesului.<\/p>\n<p id=\"p-4\">La r\u00e2ndul s\u0103u, Temu a depus o cerere reconven\u021bional\u0103 \u00eempotriva Shein, solicit\u00e2nd desp\u0103gubiri pentru notific\u0103ri de eliminare a con\u021binutului pe care le consider\u0103 nejustificate. Shein respinge \u0219i aceast\u0103 acuza\u021bie.<\/p>\n<h2 id=\"chapter-0\">R\u0103zboiul dintre Shein \u0219i Temu<\/h2>\n<p id=\"p-5\">Procesul de la Londra este doar unul dintre episoadele unui conflict juridic mai amplu \u00eentre cele dou\u0103 companii, care s-au ac\u021bionat reciproc \u00een instan\u021b\u0103 \u0219i \u00een Statele Unite. Rivalitatea s-a intensificat dup\u0103 ce Temu, lansat\u0103 de grupul chinez PDD Holdings, a \u00eenceput s\u0103 concureze direct cu modelul Shein, bazat pe produse ieftine livrate rapid din China c\u0103tre consumatorii occidentali.<\/p>\n<p id=\"p-6\">Cazul este urm\u0103rit cu aten\u021bie \u0219i pentru c\u0103 ar putea clarifica \u00een ce m\u0103sur\u0103 marile platforme online pot fi trase la r\u0103spundere pentru con\u021binutul publicat de v\u00e2nz\u0103torii independen\u021bi. Procesul este programat s\u0103 dureze dou\u0103 s\u0103pt\u0103m\u00e2ni.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Shein acuz\u0103 Temu de \u00eenc\u0103lc\u0103ri ale drepturilor de autor la scar\u0103 larg\u0103, sus\u021bin\u00e2nd c\u0103 mii de articole listate pe platforma rival\u0103 ar fi fost promovate cu fotografii preluate de pe &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=692025\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":692026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/692025"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=692025"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/692025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/692026"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=692025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=692025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=692025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}