{"id":693317,"date":"2026-05-19T12:26:04","date_gmt":"2026-05-19T12:26:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=693317"},"modified":"2026-05-19T12:26:04","modified_gmt":"2026-05-19T12:26:04","slug":"bild-nebunie-in-ue-in-jurul-greenwashingului-milioane-de-produse-ar-putea-ajunge-la-gunoi","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=693317","title":{"rendered":"Bild: Nebunie \u00een UE \u00een jurul greenwashingului. Milioane de produse ar putea ajunge la gunoi"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/05\/bild-nebunie-in-ue-in-jurul-greenwashingului-milioane-de-produse-ar-putea-ajunge-la-gunoi.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<div readability=\"44.484581497797\">\n<p id=\"p-0\"><span dir=\"auto\">Urmeaz\u0103 oare urm\u0103toarea bomb\u0103 birocratic\u0103 absurd\u0103 s\u0103 cad\u0103 de la Bruxelles? Noile reguli UE \u00eempotriva \u201egreenwashing-ului\u201d ar putea cauza probleme pentru milioane de produse de zi cu zi din supermarketuri \u00eencep\u00e2nd din aceast\u0103 toamn\u0103 \u2013 chiar dac\u0103 con\u021binutul \u0219i calitatea acestora sunt perfect acceptabile. Acest avertisment provine dintr-o not\u0103 intern\u0103 (ob\u021binut\u0103 de BILD) de la Asocia\u021bia Brandurilor Germane din Berlin. Reglement\u0103rile se bazeaz\u0103 pe directiva UE \u201e\u00cemputernicirea consumatorilor pentru tranzi\u021bia verde<\/span><span dir=\"auto\">\u201e, <span><strong><a href=\"https:\/\/www.bild.de\/politik\/eu-irrsinn-um-greenwashing-landen-millionen-shampoo-flaschen-bald-im-muell-6a0b1bde37d84a6d6ae9c0a7\">scrie Bild.<\/a><\/strong><\/span><\/span><\/p>\n<p class=\"p1\" id=\"p-1\">\u00cencep\u00e2nd din 27 septembrie 2026, Uniunea European\u0103 va implementa reguli mai stricte pentru publicitatea ecologic\u0103 pe ambalaje.<\/p>\n<p class=\"p1\" id=\"p-2\">Companiile vor trebui s\u0103 dovedeasc\u0103 \u00een detaliu afirma\u021bii precum \u201eecologic\u201d sau \u201eneutru din punct de vedere climatic\u201d, iar semnele de sustenabilitate vor fi reglementate mai strict.<\/p>\n<p class=\"p1\" id=\"p-3\">Conform Asocia\u021biei de Branduri din Germania, cafeaua, \u0219ampoanele, detergen\u021bii, alimentele pentru copii \u0219i produsele cu termen lung de valabilitate ar putea ajunge la groapa de gunoi.<\/p>\n<p class=\"p1\" id=\"p-4\">Problema este c\u0103 milioane de ambalaje au fost deja produse, umplute \u0219i depozitate. Dac\u0103 vechile etichete despre \u201everde\u201d vor deveni discutabile din punct de vedere legal dup\u0103 intrarea \u00een vigoare a regulilor, produc\u0103torii vor trebui s\u0103 \u00eempacheteze din nou produsele sau s\u0103 acopere vechile etichete.<\/p>\n<p class=\"p1\" id=\"p-5\">\u201e\u00cen cele din urm\u0103, produsele complet bune ar putea ajunge la groapa de gunoi doar pentru c\u0103 regulile de pe ambalaj s-au schimbat\u201d, a declarat <span><strong><a href=\"https:\/\/www.bild.de\/politik\/eu-irrsinn-um-greenwashing-landen-millionen-shampoo-flaschen-bald-im-muell-6a0b1bde37d84a6d6ae9c0a7\">pentru BILD<\/a><\/strong><\/span> pre\u0219edintele Asocia\u021biei de Branduri din Germania, Patrick Kammerer.<\/p>\n<p class=\"p1\" id=\"p-6\">Conform surselor, Comisia European\u0103 a cerut autorit\u0103\u021bilor na\u021bionale s\u0103 aplice noile reguli \u201ecu modera\u021bie\u201d. Dar companiile se tem c\u0103, \u00een practic\u0103, acest lucru nu va evita haosul: unele lan\u021buri de magazine din Germania, potrivit Asocia\u021biei de Branduri, solicit\u0103 deja introducerea unor noi ambalaje \u00eencep\u00e2nd din iunie, adic\u0103 \u00eenainte de intrarea \u00een vigoare a normelor.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Urmeaz\u0103 oare urm\u0103toarea bomb\u0103 birocratic\u0103 absurd\u0103 s\u0103 cad\u0103 de la Bruxelles? Noile reguli UE \u00eempotriva \u201egreenwashing-ului\u201d ar putea cauza probleme pentru milioane de produse de zi cu zi din supermarketuri &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=693317\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":693318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/693317"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=693317"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/693317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/693318"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=693317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=693317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=693317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}