{"id":695765,"date":"2026-06-02T15:16:04","date_gmt":"2026-06-02T15:16:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=695765"},"modified":"2026-06-02T15:16:04","modified_gmt":"2026-06-02T15:16:04","slug":"cum-arata-cosul-de-cumparaturi-al-romanilor-in-2026-un-aliment-viral-de-pe-tiktok-a-cucerit-rafturile-magazinelor","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=695765","title":{"rendered":"Cum arat\u0103 co\u0219ul de cump\u0103r\u0103turi al rom\u00e2nilor \u00een 2026? Un aliment viral de pe TikTok a cucerit rafturile magazinelor\u201d"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/06\/cum-arata-cosul-de-cumparaturi-al-romanilor-in-2026-un-aliment-viral-de-pe-tiktok-a-cucerit-rafturile-magazinelor.png\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"p-0\">Obiceiurile alimentare ale rom\u00e2nilor se schimb\u0103 vizibil, iar trendurile care devin virale pe re\u021belele sociale ajung rapid \u0219i \u00een co\u0219ul de cump\u0103r\u0103turi. Produsele bogate \u00een proteine, Omega-3 \u0219i alternativele vegetale c\u00e2\u0219tig\u0103 tot mai mult teren, arat\u0103 cele mai recente date privind consumul alimentar din Rom\u00e2nia.<\/p>\n<p id=\"p-1\">Printre cele mai spectaculoase cre\u0219teri se num\u0103r\u0103 tonul, ale c\u0103rui v\u00e2nz\u0103ri au urcat cu aproape 50% fa\u021b\u0103 de anul trecut. Tot mai popular\u0103 este \u0219i conserva de sardine, aliment promovat intens \u00een ultimele luni de creatori de con\u021binut preocupa\u021bi de nutri\u021bie \u0219i s\u0103n\u0103tate. Consumul de sardine este de peste dou\u0103 ori mai mare prim\u0103vara comparativ cu restul anului.<\/p>\n<p id=\"p-2\">La mare c\u0103utare este \u0219i iaurtul grecesc. Versatil \u0219i bogat \u00een proteine, acesta a devenit ingredient de baz\u0103 \u00een numeroase re\u021bete promovate online, de la micul dejun p\u00e2n\u0103 la deserturi. V\u00e2nz\u0103rile de iaurt grecesc au crescut cu 20% \u00eentr-un singur an, iar kefirul urmeaz\u0103 aceea\u0219i tendin\u021b\u0103 ascendent\u0103.<\/p>\n<p id=\"p-3\">Tot mai mul\u021bi consumatori aleg \u0219i laptele vegetal, fie din motive legate de intoleran\u021ba la lactoz\u0103, fie pentru diversificarea alimenta\u021biei. Categoria \u00eenregistreaz\u0103 o cre\u0219tere constant\u0103, pe fondul interesului tot mai mare pentru produsele considerate benefice pentru s\u0103n\u0103tate.<\/p>\n<h2 id=\"chapter-0\">Ce pun rom\u00e2nii \u00een co\u0219 prim\u0103vara<\/h2>\n<p id=\"p-4\">Dincolo de produsele aflate \u00een trend, legumele \u0219i fructele de sezon r\u0103m\u00e2n baza alimenta\u021biei. Castrave\u021bii, ro\u0219iile \u0219i ridichile se afl\u0103 \u00een topul preferin\u021belor, fiind urmate de salat\u0103 \u0219i ciuperci.<\/p>\n<p id=\"p-5\">La capitolul fructe, bananele \u0219i merele continu\u0103 s\u0103 domine alegerile consumatorilor, \u00eens\u0103 kiwi-ul este surpriza sezonului, \u00eenregistr\u00e2nd una dintre cele mai rapide cre\u0219teri. C\u0103p\u0219unile rom\u00e2ne\u0219ti completeaz\u0103 lista produselor preferate odat\u0103 cu debutul sezonului.<\/p>\n<p id=\"p-6\">\u00cen categoria proteinelor, lactatele r\u0103m\u00e2n principalele op\u021biuni, urmate de carne \u0219i ou\u0103. Puiul \u0219i carnea de porc sunt cele mai cump\u0103rate tipuri de carne, \u00een timp ce ou\u0103le provenite din sisteme free-range \u0219i cele bio c\u00e2\u0219tig\u0103 popularitate.<\/p>\n<p id=\"p-7\">Pentru gr\u0103simile s\u0103n\u0103toase, rom\u00e2nii aleg \u00een continuare avocado \u0219i diferite tipuri de uleiuri, inclusiv variante mai pu\u021bin obi\u0219nuite precum uleiul de nuci, dovleac sau arahide.<\/p>\n<h2 id=\"chapter-1\">Re\u021belele sociale influen\u021beaz\u0103 tot mai mult alimenta\u021bia<\/h2>\n<p id=\"p-8\">Speciali\u0219tii observ\u0103 o leg\u0103tur\u0103 tot mai puternic\u0103 \u00eentre trendurile din social media \u0219i comportamentul de cump\u0103rare. Produsele promovate de influenceri \u0219i creatori de con\u021binut ajung rapid s\u0103 fie c\u0103utate \u00een magazine, mai ales atunci c\u00e2nd sunt asociate cu beneficii pentru s\u0103n\u0103tate, aport ridicat de proteine sau ingrediente considerate \u201esuperalimente\u201d.<\/p>\n<p id=\"p-9\">\u00cen acela\u0219i timp, consumatorii sunt mai aten\u021bi la valoarea nutritiv\u0103 a alimentelor \u0219i caut\u0103 produse care s\u0103 le sus\u021bin\u0103 un stil de via\u021b\u0103 echilibrat. Astfel, pe\u0219tele, lactatele func\u021bionale \u0219i alternativele vegetale devin categorii cu o cre\u0219tere accelerat\u0103 \u00een Rom\u00e2nia.<\/p>\n<p id=\"p-10\">Sunt concluziile edi\u021biei de prim\u0103var\u0103 a Barometrului Gustului de Sezon, studiul care arat\u0103 ce se afl\u0103 \u00een frigiderul rom\u00e2nilor \u00een fiecare sezon, realizat de Carrefour Rom\u00e2nia \u00eempreun\u0103 cu NielsenIQ \u00een cadrul ini\u021biativei&nbsp;Frigiderul cu Bun Gust. \u00cen aceast\u0103 edi\u021bie, au fost analizate produsele achizi\u021bionate de rom\u00e2ni \u00een martie 2026 versus martie 2025, indic\u00e2nd tendin\u021bele de cre\u0219tere pentru alimentele populare \u00een tendin\u021be.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obiceiurile alimentare ale rom\u00e2nilor se schimb\u0103 vizibil, iar trendurile care devin virale pe re\u021belele sociale ajung rapid \u0219i \u00een co\u0219ul de cump\u0103r\u0103turi. Produsele bogate \u00een proteine, Omega-3 \u0219i alternativele vegetale &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=695765\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":695766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/695765"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=695765"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/695765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/695766"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=695765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=695765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=695765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}