{"id":697537,"date":"2026-06-12T13:36:03","date_gmt":"2026-06-12T13:36:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=697537"},"modified":"2026-06-12T13:36:03","modified_gmt":"2026-06-12T13:36:03","slug":"iarba-e-mai-verde-in-austria-cum-isi-reinventeaza-tara-sectorul-agricol","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=697537","title":{"rendered":"Iarba e mai verde \u00een Austria: Cum \u00ee\u0219i reinventeaz\u0103 \u021bara sectorul agricol"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/06\/iarba-e-mai-verde-in-austria-cum-isi-reinventeaza-tara-sectorul-agricol.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"p-0\">Datorit\u0103 <span dir=\"auto\">re\u00eennoirii intergenera\u021bionale a sectorului agricol, Austria mai este denumit\u0103 drept \u201e\u021bara fermierilor \u00eemplini\u021bi\u201d, relateaz\u0103 <a href=\"https:\/\/www.euronews.com\/my-europe\/2026\/06\/12\/land-of-the-fulfilled-farmers-why-the-grass-seems-to-grow-greener-in-austria\" target=\"_blank\" rel=\"noopener\">Euronews<\/a>.<\/span><\/p>\n<p id=\"p-1\">Aproximativ 60 de produc\u0103tori locali aduc carne, br\u00e2nz\u0103, iaurturi, legume \u0219i ierburi aromatice la un magazin cooperativ din apropiere. Strategia de distribu\u021bie este pe circuit scurt, de la ferm\u0103 la furculi\u021b\u0103. Aceasta nu necesit\u0103 intermediari.<\/p>\n<h2 id=\"chapter-0\">Fermierii pot s\u0103 \u00ee\u0219i v\u00e2nd\u0103 singuri produsele<\/h2>\n<p id=\"p-2\">\u201eIdeea de baz\u0103 era pur \u0219i simplu ca micro\u00eentreprinderile s\u0103 \u00ee\u0219i comercializeze singure produsele, iar valoarea ad\u0103ugat\u0103 s\u0103 r\u0103m\u00e2n\u0103 pur \u0219i simplu local\u0103\u201d, explic\u0103 Georg Buchegger, directorul general al magazinului.<\/p>\n<p id=\"p-3\">Unul din fermierii intervieva\u021bi de Euronews, Josef Quehenberger, a declarat c\u0103 \u201eSunt a zecea genera\u021bie la ferma mea. Ferma a trecut prin epidemii, dou\u0103 r\u0103zboaie mondiale, coronavirus \u0219i nazism. A\u0219a c\u0103 a supravie\u021buit multor lucruri. Sunt fericit \u0219i m\u00e2ndru c\u0103 o aduc \u00een viitor\u201d.<\/p>\n<p id=\"p-4\">Johanna Wallinger, o alt\u0103 fermier\u0103, s-a stabilit aici acum 30 de ani. Cu 200 de capre \u0219i instala\u021bii de fabricare a br\u00e2nzeturilor, ferma ei prosper\u0103 acum.<\/p>\n<h2 id=\"chapter-1\">Austria \u201eare un mare poten\u021bial\u201d<\/h2>\n<p id=\"p-5\">\u201ePractic\u0103m o agricultur\u0103 foarte autentic\u0103\u201d, spune ea. \u201eCred c\u0103 Austria are un mare poten\u021bial aici, pentru c\u0103 putem produce cu adev\u0103rat \u00eentr-un mod natural, aproape de consumatori\u201d.<\/p>\n<p id=\"p-6\">Sprijinul public este perceput pe scar\u0103 larg\u0103, aici, ca un factor cheie \u00een sectorul agricol prosper.<\/p>\n<p id=\"p-7\">Cu cei 35.000 de membri ai s\u0103i, Camera de Agricultur\u0103 din Salzburg ofer\u0103 fermierilor cursuri de formare, consultan\u021b\u0103 juridic\u0103 \u0219i comercial\u0103, asisten\u021b\u0103 \u00een navigarea. Sprijinul este oferit prin sistemul de subven\u021bii \u0219i sprijin pentru promovarea produselor. Aceste beneficii sunt oferite \u00een special tinerilor, mai arat\u0103 sursa ini\u021bial\u0103.<\/p>\n<p id=\"p-8\">\u201eProblemele sunt exact acelea\u0219i pentru fermierii din Salzburg ca \u0219i pentru al\u021bi fermieri europeni. Avem birocra\u021bie \u0219i avem pie\u021be la fel de dificile\u201d, sus\u021bine Rupert Quehenberger, pre\u0219edintele Camerei de Comer\u021b. \u201eAvantajul, care este \u0219i dezavantajul nostru, este structura noastr\u0103. \u0218tim c\u0103 nu putem concura cu produc\u0103torii de mas\u0103. Singura modalitate prin care putem supravie\u021bui pe pia\u021b\u0103 este prin calitate \u0219i prin faptul c\u0103 produsul este recognoscibil, are o fa\u021b\u0103\u201d.<\/p>\n<h2 id=\"chapter-2\">O etichet\u0103 la mare c\u0103utare, folosit\u0103 de fermieri<\/h2>\n<p id=\"p-9\">Ca instrument cheie \u00een sprijinirea fermierilor, autorit\u0103\u021bile din Salzburg au creat \u0219i controleaz\u0103 utilizarea unei etichete r\u00e2vnite. Aceasta certific\u0103 originea local\u0103 a produselor agricole \u0219i le spore\u0219te poten\u021bialul de pia\u021b\u0103, potrivit sursei citate.<\/p>\n<p id=\"p-10\">\u201e\u00cen prezent, avem aproximativ 2.800 de produse certificate. De asemenea, avem \u0219i 170 de restauratori certifica\u021bi \u0219i 90 de buc\u0103t\u0103rii \u00een domeniul cateringului public, care singure g\u0103tesc 40.000 de por\u021bii pe zi. Ele \u00eendeplinesc anumite criterii pentru produsele regionale pe care le proceseaz\u0103, pe care le control\u0103m \u0219i noi\u201d, explic\u0103 G\u00fcnther Kronberger, director general la Salzburg Agrar Marketing.<\/p>\n<h2 id=\"chapter-3\">Formarea tinerilor fermieri, crucial\u0103<\/h2>\n<p id=\"p-11\">Formarea noilor genera\u021bii de fermieri este, de asemenea, considerat\u0103 primordial\u0103. Austria are aproximativ 70 de \u0219coli care \u00eei formeaz\u0103 pe tinerii fermieri. \u0218coala agricol\u0103 Winklhof, de l\u00e2ng\u0103 Salzburg, formeaz\u0103 260 de elevi cu v\u00e2rste cuprinse \u00eentre 14 \u0219i 17 ani. Managerii de aici spun c\u0103 cererile de \u00eenscriere la \u0219coala de stat au crescut vertiginos \u00een ultimii cinci ani.<\/p>\n<p id=\"p-12\">Aceast\u0103 formare este considerat\u0103 crucial\u0103 de c\u0103tre fermierii profesioni\u0219ti. Ei \u00ee\u0219i iau \u00een serios \u0219i rolul \u00een motivarea noilor genera\u021bii de fermieri din Austria.<\/p>\n<p id=\"p-13\">\u201eDac\u0103 te pl\u00e2ngi tot timpul sau vezi dezavantajele, atunci nici urm\u0103toarea genera\u021bie nu se va bucura de aceast\u0103 slujb\u0103\u201d, conchide fermiera Johanna Wallinger.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Datorit\u0103 re\u00eennoirii intergenera\u021bionale a sectorului agricol, Austria mai este denumit\u0103 drept \u201e\u021bara fermierilor \u00eemplini\u021bi\u201d, relateaz\u0103 Euronews. Aproximativ 60 de produc\u0103tori locali aduc carne, br\u00e2nz\u0103, iaurturi, legume \u0219i ierburi aromatice la &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=697537\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":697538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/697537"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=697537"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/697537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/697538"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=697537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=697537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=697537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}