{"id":698033,"date":"2026-06-15T10:17:04","date_gmt":"2026-06-15T10:17:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=698033"},"modified":"2026-06-15T10:17:04","modified_gmt":"2026-06-15T10:17:04","slug":"starbucks-inchide-simultan-mii-de-cafenele-in-coreea-de-sud-dupa-un-scandal-legat-de-o-campanie-publicitara-controversata","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=698033","title":{"rendered":"Starbucks \u00eenchide simultan mii de cafenele \u00een Coreea de Sud dup\u0103 un scandal legat de o campanie publicitar\u0103 controversat\u0103"},"content":{"rendered":"
\n

Decizia vine dup\u0103 scandalul provocat de o promo\u021bie intitulat\u0103 \u201eTank Day\u201d, lansat\u0103 pe 18 mai, exact \u00een ziua \u00een care Coreea de Sud comemoreaz\u0103 revolta democratic\u0103 din Gwangju din 1980, scrie Euronews<\/a>.<\/p>\n

<\/p>\n

Un b\u0103rbat bea cafea de la Starbucks. Fotografie din Sursa: Yasin Ozturk \/ Anadolu Agency<\/p>\n<\/div>\n

Pentru mul\u021bi sud-coreeni, asocierea dintre termenul \u201etank\u201d \u0219i aniversarea represiunii militare din Gwangju a fost considerat\u0103 profund ofensatoare. \u00cen timpul interven\u021biei armatei \u00eempotriva protestatarilor pro-democra\u021bie, autorit\u0103\u021bile au raportat oficial 165 de mor\u021bi, \u00eens\u0103 numero\u0219i istorici \u0219i activi\u0219ti cred c\u0103 bilan\u021bul real a fost mult mai mare.<\/p>\n

Toate cafenelele Starbucks vor fi \u00eenchise<\/h2>\n

Operatorul local Starbucks Korea, controlat de grupul Shinsegae, a anun\u021bat c\u0103 toate cele peste 2.000 de unit\u0103\u021bi din \u021bar\u0103 vor fi \u00eenchise simultan timp de trei ore pentru sesiuni obligatorii de instruire privind sensibilitatea social\u0103 \u0219i contextul istoric. Angaja\u021bii vor participa la programe educa\u021bionale dedicate evenimentelor din Gwangju \u0219i impactului acestora asupra societ\u0103\u021bii sud-coreene. Doar c\u00e2teva cafenele din aeroporturi vor r\u0103m\u00e2ne deschise. Este pentru prima dat\u0103 de la intrarea Starbucks pe pia\u021ba sud-coreean\u0103, \u00een 1999, c\u00e2nd compania opre\u0219te simultan activitatea la nivel na\u021bional.<\/p>\n

\u0218efii companiei, trimi\u0219i la cursuri<\/h2>\n

Conducerea Shinsegae a reac\u021bionat rapid dup\u0103 izbucnirea scandalului. Directorul executiv al opera\u021biunilor Starbucks Korea a fost \u00eenlocuit chiar \u00een ziua \u00een care controversa a devenit public\u0103. Compania a admis ulterior c\u0103 au existat mai multe erori interne, inclusiv aprobarea materialelor promo\u021bionale f\u0103r\u0103 verific\u0103ri suficiente \u0219i f\u0103r\u0103 o analiz\u0103 juridic\u0103 adecvat\u0103. Pre\u0219edintele grupului Shinsegae, Chung Yong-jin, \u00eempreun\u0103 cu directorii principalelor companii din grup, vor participa la propriile sesiuni de instruire privind sensibilitatea social\u0103 \u0219i responsabilitatea corporativ\u0103.<\/p>\n

Impact asupra v\u00e2nz\u0103rilor \u0219i reac\u021bii politice<\/h2>\n

Scandalul a generat proteste at\u00e2t \u00een Seul, c\u00e2t \u0219i \u00een Gwangju. Potrivit operatorului, controversele au dus la o sc\u0103dere semnificativ\u0103 a v\u00e2nz\u0103rilor \u00een primele zile dup\u0103 lansarea campaniei. Pre\u0219edintele Coreei de Sud, Lee Jae Myung, a criticat public incidentul, descriind situa\u021bia drept un comportament \u201eru\u0219inos \u0219i lipsit de umanitate\u201d. Coreea de Sud<\/a> reprezint\u0103 a treia cea mai mare pia\u021b\u0103 Starbucks din lume, dup\u0103 Statele Unite \u0219i China, ceea ce transform\u0103 incidentul \u00eentr-unul dintre cele mai importante scandaluri de imagine cu care s-a confruntat compania \u00een regiune.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Decizia vine dup\u0103 scandalul provocat de o promo\u021bie intitulat\u0103 \u201eTank Day\u201d, lansat\u0103 pe 18 mai, exact \u00een ziua \u00een care Coreea de Sud comemoreaz\u0103 revolta democratic\u0103 din Gwangju din 1980, … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":698034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/698033"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=698033"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/698033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/698034"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=698033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=698033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=698033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}