{"id":698257,"date":"2026-06-16T14:46:05","date_gmt":"2026-06-16T14:46:05","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=698257"},"modified":"2026-06-16T14:46:05","modified_gmt":"2026-06-16T14:46:05","slug":"loreal-invita-consumatorii-din-intreaga-lume-sa-jointherefillmovement-in-cea-mai-ampla-campanie-de-sustenabilitate-din-istoria-sa","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=698257","title":{"rendered":"L\u2019OR\u00c9AL INVIT\u0102 CONSUMATORII DIN \u00ceNTREAGA LUME S\u0102 #JOINTHEREFILLMOVEMENT \u00ceN CEA MAI AMPL\u0102 CAMPANIE DE SUSTENABILITATE DIN ISTORIA SA"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/06\/loreal-invita-consumatorii-din-intreaga-lume-sa-jointherefillmovement-in-cea-mai-ampla-campanie-de-sustenabilitate-din-istoria-sa.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<div readability=\"30.393599101628\">\n<p id=\"p-0\">L\u2019Or\u00e9al Groupe, liderul mondial \u00een industria frumuse\u021bii, lanseaz\u0103 cea de-a treia \u0219i cea mai ambi\u021bioas\u0103 edi\u021bie a campaniei globale #JoinTheRefillMovement, care reune\u0219te, \u00een Rom\u00e2nia, 4 divizii, 12 m\u0103rci \u0219i 20 de produse de frumuse\u021be. Aceasta este cea mai cuprinz\u0103toare campanie corporativ\u0103 de sustenabilitate din istoria Grupului, confirm\u00e2nd c\u0103 produsele re\u00eenc\u0103rcarbile nu mai sunt o alegere de ni\u0219\u0103, ci alegerea evident\u0103 \u00een industria de beauty.<\/p>\n<p id=\"p-1\">Sincronizat\u0103 cu World Refill Day pe 16 iunie, campania din 2026 valorific\u0103 elanul edi\u021biilor anterioare, merg\u00e2nd \u00eens\u0103 mai departe: mai multe branduri se activeaz\u0103 pe re\u021belele de socializare \u0219i colaboreaz\u0103 mai str\u00e2ns ca niciodat\u0103 cu partenerii de retail pentru ca op\u021biunile de re\u00eenc\u0103rcare s\u0103 fie vizibile \u0219i u\u0219or accesibile at\u00e2t \u00een magazine, c\u00e2t \u0219i online.<\/p>\n<p id=\"p-2\">Cererea consumatorilor pentru solu\u021bii de frumuse\u021be sustenabile n-a fost niciodat\u0103 mai clar\u0103. Conform unui sondaj interna\u021bional recent realizat de KANTAR, 84% dintre consumatori \u00ee\u0219i doresc s\u0103 fac\u0103 alegeri mai responsabile fa\u021b\u0103 de mediu. Cu toate acestea, gradul de cunoa\u0219tere a solu\u021biilor de re\u00eenc\u0103rcare \u0219i decalajul dintre inten\u021bie \u0219i ac\u021biune r\u0103m\u00e2n provoc\u0103ri pe care aceast\u0103 campanie le abordeaz\u0103 direct: prin cre\u0219terea vizibilit\u0103\u021bii, prin r\u0103spunsuri la \u00eentreb\u0103rile practice \u0219i legate de performan\u021b\u0103, dar \u0219i prin clarificarea avantajului de pre\u021b.<\/p>\n<p id=\"p-3\">Cite\u015fte comunicatul integral <a href=\"https:\/\/comunicate.mediafax.biz\/Pages\/Public\/Comunicate.aspx?comunicatId=21935\">AICI<\/a><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Or\u00e9al Groupe, liderul mondial \u00een industria frumuse\u021bii, lanseaz\u0103 cea de-a treia \u0219i cea mai ambi\u021bioas\u0103 edi\u021bie a campaniei globale #JoinTheRefillMovement, care reune\u0219te, \u00een Rom\u00e2nia, 4 divizii, 12 m\u0103rci \u0219i 20 &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=698257\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":698258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/698257"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=698257"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/698257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/698258"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=698257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=698257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=698257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}