{"id":698440,"date":"2026-06-17T13:16:04","date_gmt":"2026-06-17T13:16:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=698440"},"modified":"2026-06-17T13:16:04","modified_gmt":"2026-06-17T13:16:04","slug":"china-pregateste-reguli-stricte-pentru-platformele-de-livrare-de-mancare-pentru-a-opri-razboaiele-de-pret","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=698440","title":{"rendered":"China preg\u0103te\u0219te reguli stricte pentru platformele de livrare de m\u00e2ncare, pentru a opri r\u0103zboaiele de pre\u021b"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/06\/china-pregateste-reguli-stricte-pentru-platformele-de-livrare-de-mancare-pentru-a-opri-razboaiele-de-pret.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<div readability=\"43.620057072972\">\n<p data-start=\"208\" data-end=\"650\" id=\"p-0\">Ini\u021biativa vine pe fondul intensific\u0103rii competi\u021biei dintre marile platforme digitale, \u00eentr-o perioad\u0103 marcat\u0103 de \u00eencetinirea consumului intern, scrie <a href=\"https:\/\/www.reuters.com\/world\/asia-pacific\/china-issues-draft-rules-food-delivery-subsidy-effort-curb-price-wars-2026-06-17\/\" target=\"_blank\" rel=\"noopener\">Reuters<\/a>.<\/p>\n<h2 data-section-id=\"dxe6vp\" data-start=\"652\" data-end=\"741\" id=\"chapter-0\">Reglementarea platformelor de livrare de m\u00e2ncare \u00een China intr\u0103 \u00een consultare public\u0103<\/h2>\n<p data-start=\"743\" data-end=\"1206\" id=\"p-1\">Administra\u021bia de Stat pentru Reglementarea Pie\u021bei (SAMR) a anun\u021bat c\u0103 proiectul de reguli va fi supus consult\u0103rii publice p\u00e2n\u0103 la data de 17 iulie.<\/p>\n<p data-start=\"743\" data-end=\"1206\" id=\"p-2\">Documentul propune interzicerea practicilor prin care platformele oblig\u0103 comercian\u021bii s\u0103 participe la campanii de subven\u021bionare a pre\u021burilor sau s\u0103 suporte costurile reducerilor. Totodat\u0103, regulile ar limita folosirea avantajelor de capital pentru practici monopoliste, concuren\u021b\u0103 neloial\u0103 sau v\u00e2nzarea produselor sub cost.<\/p>\n<h2 id=\"chapter-1\">Reac\u021bia industriei<\/h2>\n<p id=\"p-3\">Meituan, liderul pie\u021bei de livr\u0103ri de m\u00e2ncare din China, a transmis \u00eentr-un comunicat publicat pe re\u021belele sociale c\u0103 sus\u021bine propunerile autorit\u0103\u021bilor \u0219i va colabora pentru implementarea noilor cerin\u021be. Compania a subliniat c\u0103 regulile vor contribui la \u201edefinirea limitelor de conformitate\u201d \u00een ceea ce prive\u0219te reducerile \u0219i campaniile promo\u021bionale.<\/p>\n<p data-start=\"1679\" data-end=\"1995\" id=\"p-4\">Declara\u021bii similare au fost f\u0103cute \u0219i de principalii rivali ai Meituan din segmentul de \u201eretail instant\u201d, controla\u021bi de gigan\u021bii tehnologici Alibaba \u0219i JD.com, care au afirmat c\u0103 vor sprijini noile reguli \u0219i vor proteja concuren\u021ba loial\u0103 pe pia\u021b\u0103.<\/p>\n<h2 data-section-id=\"hqf78w\" data-start=\"1997\" data-end=\"2080\" id=\"chapter-2\">R\u0103zboaiele de pre\u021b<\/h2>\n<p data-start=\"2082\" data-end=\"2382\" id=\"p-5\">\u00cengrijor\u0103rile autorit\u0103\u021bilor sunt alimentate de pierderile financiare raportate de companii. Meituan a anun\u021bat recent a treia pierdere trimestrial\u0103 consecutiv\u0103, de\u0219i a atins estim\u0103rile de cre\u0219tere a veniturilor, semn c\u0103 presiunea concuren\u021bial\u0103 \u00eencepe s\u0103 se tempereze dup\u0103 un an de competi\u021bie agresiv\u0103.<\/p>\n<p data-start=\"2384\" data-end=\"2760\" id=\"p-6\">Guvernul chinez a cerut \u00een mod repetat \u00eencetarea \u201ecursei spre fund\u201d dintre platformele de livrare de alimente, compar\u00e2nd situa\u021bia cu cea din industria ma\u0219inilor electrice. Luna trecut\u0103, SAMR a instruit autorit\u0103\u021bile locale s\u0103 desf\u0103\u0219oare, p\u00e2n\u0103 \u00een decembrie, inspec\u021bii extinse \u00een sectoare precum live-streaming \u0219i livr\u0103ri de alimente, pentru a combate r\u0103zboaiele intense de pre\u021b.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ini\u021biativa vine pe fondul intensific\u0103rii competi\u021biei dintre marile platforme digitale, \u00eentr-o perioad\u0103 marcat\u0103 de \u00eencetinirea consumului intern, scrie Reuters. Reglementarea platformelor de livrare de m\u00e2ncare \u00een China intr\u0103 \u00een consultare &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=698440\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":698441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/698440"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=698440"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/698440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/698441"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=698440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=698440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=698440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}