{"id":698886,"date":"2026-06-20T04:26:03","date_gmt":"2026-06-20T04:26:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=698886"},"modified":"2026-06-20T04:26:03","modified_gmt":"2026-06-20T04:26:03","slug":"orasele-nu-mai-lupta-pentru-turisti-noua-competitie-se-da-pentru-experiente","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=698886","title":{"rendered":"Ora\u0219ele nu mai lupt\u0103 pentru turi\u0219ti. Noua competi\u021bie se d\u0103 pentru experien\u021be"},"content":{"rendered":"
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Sectorul turistic trece printr-o schimbare major\u0103. C\u0103l\u0103torii nu mai aleg hotelurile doar dup\u0103 pre\u021b sau loca\u021bie. Ei compar\u0103 experien\u021bele oferite, spune Jaime Villanueva, director general la o companie spaniol\u0103, citat de El Economista<\/a>.<\/p>\n

C\u0103l\u0103torii de ast\u0103zi combin\u0103 munca cu timpul liber. Lucreaz\u0103 \u00een timp ce sunt \u00een vacan\u021b\u0103. Caut\u0103 bun\u0103stare, dar nu renun\u021b\u0103 la productivitate. Se a\u0219teapt\u0103 la personalizare, ca pe platformele digitale.<\/p>\n

Ce arat\u0103 datele despre tendin\u021ba \u201ebleisure travel\u201d<\/strong><\/h2>\n

Peste o treime dintre c\u0103l\u0103torii de afaceri \u00ee\u0219i prelungesc deplas\u0103rile pentru timp liber, potrivit Deloitte. Majoritatea adaug\u0103 una-dou\u0103 zile personale la c\u0103l\u0103toriile corporative, arat\u0103 Booking.com for Business.<\/p>\n

Pia\u021ba global\u0103 \u201ebleisure travel\u201d a ajuns la 430 de miliarde de dolari \u00een 2024. Cre\u0219terea anual\u0103 dep\u0103\u0219e\u0219te 9%, an de an.<\/p>\n

C\u00e2t a crescut turismul \u00een Europa \u00een 2024<\/strong><\/h2>\n

Cheltuielile turistice \u00een Europa au trecut de 742 de miliarde de euro \u00een 2024. Cifra reprezint\u0103 o cre\u0219tere de 14,3% fa\u021b\u0103 de anul precedent, potrivit Comisiei Europene pentru Turism.<\/p>\n

De ce devin ora\u0219ele \u201edestina\u021bii moderne\u201d<\/strong><\/h2>\n

Aeroporturile, stadioanele \u0219i spa\u021biile culturale adopt\u0103 tehnologii noi pentru experien\u021ba complet\u0103 a vizitatorului. Madrid poate g\u0103zdui concerte, evenimente sportive \u0219i congrese \u00een c\u00e2teva s\u0103pt\u0103m\u00e2ni.<\/p>\n

Gestionarea acestor fluxuri a devenit la fel de important\u0103 ca infrastructura sau conectivitatea. Ora\u0219ele concureaz\u0103 acum pentru experien\u021be, nu doar pentru turi\u0219ti.<\/p>\n

61% dintre consumatori accept\u0103 s\u0103 pl\u0103teasc\u0103 mai mult pentru experien\u021be personalizate, arat\u0103 studiile citate. Oamenii revin mai des c\u00e2nd unitatea de cazare le re\u021bine preferin\u021bele.<\/p>\n

Cum folosesc hotelurile inteligen\u021ba artificial\u0103<\/strong><\/h2>\n

Lan\u021burile hoteliere avansate folosesc deja date \u0219i inteligen\u021b\u0103 artificial\u0103 pentru experien\u021be contextuale. Oaspe\u021bii vor acces de pe telefon, conectivitate f\u0103r\u0103 probleme \u0219i recomand\u0103ri personalizate.<\/p>\n

Tehnologia trebuie s\u0103 fie invizibil\u0103 pentru utilizator, dar vizibil\u0103 pentru afacere, explic\u0103 autorul. Sectorul nu mai vinde camere, ci experien\u021be \u0219i relevan\u021b\u0103.<\/p>\n

Practic, nu mai e suficient ca un ora\u0219 s\u0103 aib\u0103 aeroport bun \u0219i hoteluri optime. Trebuie s\u0103 gestioneze bine tot ce tr\u0103ie\u0219te turistul \u2013 de la cum ajunge, p\u00e2n\u0103 la ce face \u00een ora\u0219, cu ajutorul tehnologiei (aplica\u021bii, recomand\u0103ri, acces u\u0219or de pe telefon etc.), dar f\u0103r\u0103 ca turistul s\u0103 simt\u0103 c\u0103 \u201ese chinuie\u201d cu tehnologia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sectorul turistic trece printr-o schimbare major\u0103. C\u0103l\u0103torii nu mai aleg hotelurile doar dup\u0103 pre\u021b sau loca\u021bie. Ei compar\u0103 experien\u021bele oferite, spune Jaime Villanueva, director general la o companie spaniol\u0103, citat … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":698887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/698886"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=698886"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/698886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/698887"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=698886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=698886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=698886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}