{"id":699772,"date":"2026-06-25T08:06:03","date_gmt":"2026-06-25T08:06:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=699772"},"modified":"2026-06-25T08:06:03","modified_gmt":"2026-06-25T08:06:03","slug":"mutare-de-rasunet-ferrari-il-recruteaza-pe-fostul-director-general-al-bmw-italia","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=699772","title":{"rendered":"Mutare de r\u0103sunet. Ferrari \u00eel recruteaz\u0103 pe fostul director general al BMW Italia"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/06\/mutare-de-rasunet-ferrari-il-recruteaza-pe-fostul-director-general-al-bmw-italia.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<div readability=\"46.967233513065\">\n<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"25:1-25:155;796-950\" id=\"p-0\">Ferrari a anun\u021bat numirea unui nou director de marketing, recrutat direct de la BMW. Massimiliano Di Silvestre va prelua func\u021bia \u00eencep\u00e2nd cu 1 iulie 2026.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"31:1-31:232;1017-1248\" id=\"p-1\">Massimiliano Di Silvestre se va al\u0103tura Ferrari \u00een calitate de Chief Marketing &amp; Commercial Officer, \u00eencep\u00e2nd cu 1 iulie 2026. Managerul va prelua responsabilitatea activit\u0103\u021bilor comerciale \u0219i de marketing, noteaz\u0103 <a href=\"https:\/\/it.motor1.com\/news\/799634\/di-silvestre-ferrari-bmw-manager\/\" target=\"_blank\" rel=\"noopener\">it.motor1.com<\/a>.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"33:1-33:283;1250-1532\" id=\"p-2\">Mutarea vine la doar c\u00e2teva s\u0103pt\u0103m\u00e2ni dup\u0103 anun\u021bul plec\u0103rii sale de la BMW Italia. Este considerat\u0103 una dintre cele mai importante schimb\u0103ri din ultimii ani \u00een industria auto italian\u0103, Ferrari aleg\u00e2nd un director provenit de la unul dintre principalii constructori premium europeni.<\/p>\n<h2 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\" data-sourcepos=\"35:1-35:38;1534-1571\" id=\"chapter-0\">Dou\u0103zeci de ani de carier\u0103 la BMW<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"37:1-37:165;1573-1737\" id=\"p-3\">Di Silvestre p\u0103r\u0103se\u0219te Grupul BMW dup\u0103 aproape dou\u0103zeci de ani de activitate. \u00cen ultima perioad\u0103, a condus BMW Italia \u00een calitate de pre\u0219edinte \u0219i director general.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"39:1-39:319;1739-2057\" id=\"p-4\">Sub conducerea sa, marca a crescut \u00eentr-o perioad\u0103 marcat\u0103 de transformarea sectorului auto \u0219i de extinderea ofertei de vehicule electrificate. Experien\u021ba sa \u00een managementul comercial \u0219i \u00een dezvoltarea afacerilor interna\u021bionale a convins Ferrari s\u0103 \u00eei \u00eencredin\u021beze una dintre cele mai strategice func\u021bii ale companiei.<\/p>\n<h2 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\" data-sourcepos=\"41:1-41:37;2059-2095\" id=\"chapter-1\">Cine \u00eei pred\u0103 \u0219tafeta la Ferrari<\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"43:1-43:289;2097-2385\" id=\"p-5\">Di Silvestre \u00eel va \u00eenlocui pe Enrico Galliera, care p\u0103r\u0103se\u0219te Ferrari dup\u0103 peste \u0219aisprezece ani la conducerea departamentului de marketing \u0219i comercial. Pe durata mandatului lui Galliera, Ferrari a dublat cu mult livr\u0103rile anuale \u0219i a crescut semnificativ cifra de afaceri.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"45:1-45:228;2387-2614\" id=\"p-6\">Galliera a contribuit, \u00een aceast\u0103 perioad\u0103, \u0219i la consolidarea valorii m\u0103rcii \u00een segmentul de lux. Schimbarea de conducere marcheaz\u0103, astfel, finalul unei etape importante pentru departamentul de marketing al companiei.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"49:1-49:163;2663-2825\" id=\"p-7\">Noul responsabil va gestiona o etap\u0103 important\u0103 pentru <a href=\"https:\/\/www.mediafax.ro\/economic\/dupa-reactiile-negative-fata-de-ferrari-luce-ceo-ul-lamborghini-spune-ca-anularea-propriului-model-electric-a-fost-decizia-corecta-23744938\">Ferrari<\/a>, care \u00ee\u0219i extinde gama de modele. Marca a lansat recent SUV-ul Purosangue \u0219i modelul electric Luce.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" data-sourcepos=\"51:1-51:163;2827-2989\" id=\"p-8\">Provocarea principal\u0103 va fi men\u021binerea exclusivit\u0103\u021bii care a asigurat, p\u00e2n\u0103 acum, succesul global al brandului, \u00een paralel cu extinderea gamei de produse.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ferrari a anun\u021bat numirea unui nou director de marketing, recrutat direct de la BMW. Massimiliano Di Silvestre va prelua func\u021bia \u00eencep\u00e2nd cu 1 iulie 2026. Massimiliano Di Silvestre se va &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=699772\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":699773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/699772"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=699772"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/699772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/699773"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=699772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=699772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=699772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}