{"id":699966,"date":"2026-06-26T09:56:04","date_gmt":"2026-06-26T09:56:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=699966"},"modified":"2026-06-26T09:56:04","modified_gmt":"2026-06-26T09:56:04","slug":"au-lansat-o-promotie-cu-mancare-nelimitata-creditorii-cer-acum-despagubiri","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=699966","title":{"rendered":"Au lansat o promo\u021bie cu m\u00e2ncare nelimitat\u0103. Creditorii cer acum desp\u0103gubiri"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/06\/au-lansat-o-promotie-cu-mancare-nelimitata-creditorii-cer-acum-despagubiri.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p id=\"p-0\">Ac\u021biunea a fost depus\u0103 \u00een luna mai la un tribunal din statul Florida de un trust care reprezint\u0103 creditorii Red Lobster. P\u00e2r\u00e2t\u0103 este compania thailandez\u0103 Thai Union, fostul ac\u021bionar majoritar al lan\u021bului de restaurante \u0219i unul dintre cei mai mari produc\u0103tori de fructe de mare din lume.<\/p>\n<p id=\"p-1\">Potrivit documentelor depuse \u00een instan\u021b\u0103, Thai Union \u0219tia \u00eenc\u0103 din 2023 c\u0103 Red Lobster se confrunta cu dificult\u0103\u021bi financiare \u0219i risca insolven\u021ba. Cu toate acestea, creditorii sus\u021bin c\u0103 grupul a continuat s\u0103 urm\u0103reasc\u0103 propriile interese comerciale.<\/p>\n<p id=\"p-2\">\u201eThai Union \u0219i-a intensificat campania de a stoarce fiecare pic\u0103tur\u0103 de valoare pe care o putea ob\u021bine de la Red Lobster prin contracte dezavantajoase din punct de vedere economic, care au avantajat Thai Union \u0219i nu aveau niciun sens economic pentru Red Lobster\u201d, se arat\u0103 \u00een ac\u021biunea citat\u0103 de <a href=\"https:\/\/www.cnbc.com\/2026\/06\/26\/red-lobsters-endless-shrimp-promotion-was-a-car-crash-lawsuit-says.html\" target=\"_blank\" rel=\"noopener\">CNBC<\/a>.<\/p>\n<h2 id=\"chapter-0\">Creve\u021bi nelimita\u021bi, un \u201edezastru\u201d<\/h2>\n<p id=\"p-3\">\u00cen centrul litigiului se afl\u0103 oferta \u201eEveryday $20 Ultimate Endless Shrimp\u201d, prin care clien\u021bii puteau consuma cantit\u0103\u021bi nelimitate de creve\u021bi pentru 20 de dolari.<\/p>\n<p id=\"p-4\">Creditorii sus\u021bin c\u0103 Thai Union a obligat Red Lobster s\u0103 cumpere cantit\u0103\u021bi tot mai mari de creve\u021bi chiar de la compania sa, la pre\u021buri peste nivelul pie\u021bei, interzic\u00e2nd \u00een acela\u0219i timp aprovizionarea de la un furnizor concurent.<\/p>\n<p id=\"p-5\">De asemenea, ei acuz\u0103 c\u0103 promo\u021bia a fost implementat\u0103 \u00een ciuda obiec\u021biilor unor angaja\u021bi ai Red Lobster. Potrivit acestora, restaurante din \u00eentreaga \u021bar\u0103 au r\u0103mas f\u0103r\u0103 stocuri, mesele nu mai puteau fi eliberate suficient de repede, iar activitatea a fost grav afectat\u0103.<\/p>\n<p id=\"p-6\">\u201eC\u00e2nd a devenit clar c\u0103 oferta \u00abEveryday $20 Ultimate Endless Shrimp\u00bb f\u0103cea ravagii \u00een afacerile \u0219i bilan\u021bul Red Lobster, Kenny a mers mai departe. A continuat promo\u021bia, gener\u00e2nd alte zeci de milioane de dolari \u00een comenzi de creve\u021bi supraevaluate pentru Thai Union \u0219i l\u0103s\u00e2nd \u00een urm\u0103 un surplus uria\u0219 de marf\u0103\u201d, se arat\u0103 \u00een documentele depuse la dosar.<\/p>\n<h2 id=\"chapter-1\">Compania a intrat \u00een faliment \u00een 2024<\/h2>\n<p id=\"p-7\">Red Lobster a intrat sub protec\u021bia legii falimentului \u00een mai 2024, dup\u0103 ce a \u00eenchis zeci de restaurante din Statele Unite. Compania a invocat concuren\u021ba tot mai puternic\u0103, costurile ridicate ale chiriilor, reducerea cheltuielilor consumatorilor \u0219i efectele negative ale promo\u021biei cu creve\u021bi nelimita\u021bi.<\/p>\n<p id=\"p-8\">\u00cen septembrie 2024, lan\u021bul de restaurante a ie\u0219it din procedura de reorganizare dup\u0103 ce a fost cump\u0103rat de grupul de investi\u021bii RL Holdings, care \u00eei este \u0219i \u00een prezent proprietar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ac\u021biunea a fost depus\u0103 \u00een luna mai la un tribunal din statul Florida de un trust care reprezint\u0103 creditorii Red Lobster. P\u00e2r\u00e2t\u0103 este compania thailandez\u0103 Thai Union, fostul ac\u021bionar majoritar &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=699966\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":699967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/699966"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=699966"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/699966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/699967"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=699966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=699966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=699966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}