{"id":700494,"date":"2026-06-29T18:26:04","date_gmt":"2026-06-29T18:26:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=700494"},"modified":"2026-06-29T18:26:04","modified_gmt":"2026-06-29T18:26:04","slug":"lovitura-pentru-shein-si-temu-franta-adopta-o-lege-impotriva-hainelor-fast-fashion","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=700494","title":{"rendered":"Lovitur\u0103 pentru Shein \u0219i Temu. Fran\u021ba adopt\u0103 o lege \u00eempotriva hainelor fast fashion"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/06\/lovitura-pentru-shein-si-temu-franta-adopta-o-lege-impotriva-hainelor-fast-fashion.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<div readability=\"49.553623188406\">\n<p id=\"p-0\">Proiectul, aflat \u00een dezbatere de peste doi ani, a fost aprobat dup\u0103 votul favorabil al Senatului, la c\u00e2teva zile dup\u0103 ce a trecut \u0219i de Adunarea Na\u021bional\u0103, relateaz\u0103 <a href=\"https:\/\/www.lemonde.fr\/en\/france\/article\/2026\/06\/29\/french-parliament-passes-law-to-curb-rise-of-fast-fashion_6754983_7.html\" target=\"_blank\" rel=\"noopener\">Le Monde<\/a>.<\/p>\n<h2 id=\"chapter-0\">Taxe pentru produc\u021bia \u00een mas\u0103 \u0219i interdic\u021bii la publicitate<\/h2>\n<p id=\"p-1\">Noua lege introduce un sistem de penaliz\u0103ri financiare pentru companiile care comercializeaz\u0103 volume foarte mari de \u00eembr\u0103c\u0103minte la pre\u021buri foarte mici.<\/p>\n<p id=\"p-2\">Valoarea taxei va cre\u0219te treptat \u0219i ar putea ajunge la 20 de euro pentru fiecare articol p\u00e2n\u0103 \u00een 2030. Totu\u0219i, suma nu va putea dep\u0103\u0219i jum\u0103tate din pre\u021bul produsului \u00eenainte de taxe.<\/p>\n<p id=\"p-3\">O parte din fondurile colectate va fi direc\u021bionat\u0103 c\u0103tre dezvoltarea sistemelor de colectare \u0219i reciclare a textilelor.<\/p>\n<p id=\"p-4\">Legea prevede \u0219i interzicerea promov\u0103rii m\u0103rcilor de ultra-fast fashion, inclusiv prin intermediul influencerilor de pe re\u021belele sociale.<\/p>\n<h2 id=\"chapter-1\">Mesaje pentru consum responsabil<\/h2>\n<p id=\"p-5\">Companiile vizate vor fi obligate s\u0103 afi\u0219eze pe platformele lor mesaje care \u00eencurajeaz\u0103 reutilizarea, repararea \u0219i cump\u0103rarea responsabil\u0103 a hainelor.<\/p>\n<p id=\"p-6\">Autorit\u0103\u021bile franceze sus\u021bin c\u0103 m\u0103surile urm\u0103resc reducerea impactului asupra mediului \u0219i sprijinirea industriei textile locale.<\/p>\n<p id=\"p-7\">Industria modei este responsabil\u0103 pentru aproape 10% din emisiile globale de gaze cu efect de ser\u0103, potrivit estim\u0103rilor citate \u00een dezbaterile parlamentare.<\/p>\n<h2 id=\"chapter-2\">Legea st\u00e2rne\u0219te controverse<\/h2>\n<p id=\"p-8\">Noua legisla\u021bie a fost criticat\u0103 de unele organiza\u021bii \u0219i parlamentari, care consider\u0103 c\u0103 m\u0103surile se concentreaz\u0103 \u00een principal asupra platformelor asiatice.<\/p>\n<p id=\"p-9\">Criticii sus\u021bin c\u0103 marii retaileri europeni de mod\u0103 rapid\u0103, precum Zara \u0219i H&amp;M, nu sunt afecta\u021bi \u00een aceea\u0219i m\u0103sur\u0103, de\u0219i \u0219i ace\u0219tia contribuie la fenomenul consumului excesiv.<\/p>\n<p id=\"p-10\">\u00cen acela\u0219i timp, aplicarea interdic\u021biei privind publicitatea ar putea depinde de pozi\u021bia Comisiei Europene. Executivul comunitar analizeaz\u0103 dac\u0103 aceast\u0103 prevedere respect\u0103 legisla\u021bia Uniunii Europene.<\/p>\n<p id=\"p-11\">Dac\u0103 Bruxelles-ul va considera c\u0103 m\u0103sura contravine normelor europene, Fran\u021ba ar putea fi nevoit\u0103 s\u0103 renun\u021be la interdic\u021bia privind reclamele pentru brandurile de ultra-fast fashion.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Proiectul, aflat \u00een dezbatere de peste doi ani, a fost aprobat dup\u0103 votul favorabil al Senatului, la c\u00e2teva zile dup\u0103 ce a trecut \u0219i de Adunarea Na\u021bional\u0103, relateaz\u0103 Le Monde. &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=700494\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":700495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/700494"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=700494"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/700494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/700495"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=700494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=700494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=700494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}