{"id":700808,"date":"2026-07-01T11:26:03","date_gmt":"2026-07-01T11:26:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=700808"},"modified":"2026-07-01T11:26:03","modified_gmt":"2026-07-01T11:26:03","slug":"record-de-vanzari-de-aparate-aer-conditionat-la-altex","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=700808","title":{"rendered":"Record de v\u00e2nz\u0103ri de aparate aer condi\u021bionat la Altex"},"content":{"rendered":"

Altex, liderul de pia\u021b\u0103 pe segmentul aparatelor de aer condi\u021bionat, a \u00eenregistrat v\u00e2nz\u0103ri record \u00een condi\u021biile codului ro\u0219u de canicul\u0103 din \u00eentreaga \u021bar\u0103. Doar \u00eentr-o singur\u0103 zi, compania a v\u00e2ndut de aproximativ trei ori mai multe unit\u0103\u021bi <\/strong>fa\u021b\u0103 de media acestei luni. <\/strong><\/p>\n

Cele mai c\u0103utate produse sunt aparatele de aer condi\u021bionat cu func\u021bie Wi-Fi, consumatorii fiind influen\u021ba\u021bi \u00een decizia de achizi\u021bie de factori precum eficien\u021ba energetic\u0103, capacitatea de r\u0103cire \u0219i pre\u021bul.  <\/strong><\/p>\n

,,Ieri am inregistrat un maxim istoric de v\u00e2nz\u0103ri, de aproape trei ori mai mare dec<\/em>\u00e2<\/em>t media zilnic\u0103 a lunii. Este un volum de aparate care arat\u0103 c\u00e2t de rapid poate reac\u021biona pia\u021ba atunci c\u00e2nd apare o nevoie imediat\u0103 \u0219i c\u00e2t de important\u0103 este capacitatea retailerului de a r\u0103spunde f\u0103r\u0103 blocaje.<\/em><\/p>\n

\u00cen astfel de perioade, diferen\u021ba nu este f\u0103cut\u0103 doar de pre\u021b sau de disponibilitatea produsului, ci de \u00eentregul lan\u021b opera\u021bional: stocuri, logistic\u0103, livrare, instalare \u0219i capacitatea de a sus\u021bine simultan cererea din online \u0219i din magazine. Pentru noi, acest v\u00e2rf de v<\/em>\u00e2<\/em>nz\u0103ri confirm\u0103 at\u00e2t interesul tot mai mare pentru solu\u021biile de climatizare, c\u00e2t \u0219i importan\u021ba investi\u021biilor \u00een infrastructur\u0103, servicii \u0219i disponibilitate omnicanal,\u201d <\/em>a precizat Raul Filip, Director General Adjunct Altex Rom\u00e2nia.<\/strong><\/p>\n

Clien\u021bii au la dispozi\u021bie o gam\u0103 variat\u0103 de aparate, cu sisteme fixe de tip monosplit \u0219i multisplit, cu capacit\u0103\u021bi de r\u0103cire \u00eentre 9.000 BTU \u0219i peste 24.000 BTU \u0219i tehnologii Inverter. Aparatele de aer condi\u021bionat sunt utilizate tot mai frecvent \u0219i pentru func\u021bia de \u00eenc\u0103lzire \u00een sezonul rece, datorit\u0103 eficien\u021bei energetice ridicate.<\/p>\n

\u00cen topul v\u00e2nz\u0103rilor se afl\u0103 aparatele de aer condi\u021bionat, de tip monosplit, cu o pondere de 80% din totalul achizi\u021biilor pe acest segment. Func\u021bia Wi-Fi r\u0103m\u00e2ne cea mai apreciat\u0103 de c\u0103tre clien\u021bi, permi\u021b\u00e2nd controlul temperaturii de la distan\u021b\u0103, direct de pe telefonul mobil.<\/p>\n

<\/p>\n

,,Clien<\/em>\u021bii nu caut\u0103 doar un produs, <\/em>ci o solu\u021bie complet\u0103 \u2013 care include produsul, finan\u021barea, livrarea, instalarea \u0219i punerea \u00een func\u021biune. Altex ofer\u0103 aceast\u0103 solu\u021bie la nivel na\u021bional \u00een condi\u021bii optime\u201c <\/em>a completat Raul Filip, Director General Adjunct Altex Rom\u00e2nia. <\/strong><\/p>\n

Aparatele de aer condi\u021bionat au \u00een medie 36 de luni garan\u021bie \u0219i o durat\u0103 medie de via\u021b\u0103 de aproximativ 10 ani. \u00cen cazul \u00een care spa\u021biul locuin\u021bei dep\u0103\u0219e\u0219te 50 mp, este nevoie de o capacitate suplimentar\u0103 de r\u0103cire iar mul\u021bi clien\u021bi opteaz\u0103 pentru achizi\u021bia unui al doilea aparat.<\/p>\n

Pre\u021bul aparatelor de aer condi\u021bionat porne\u0219te de la 999 lei \u0219i dep\u0103\u0219e\u0219te 10.000 lei pentru cele multisplit.<\/p>\n

Serviciile suplimentare disponibile includ demontarea aparatelor vechi, instalarea echipamentelor noi, precum \u0219i servicii de repara\u021bii \u0219i revizie. Pre\u021bul instal\u0103rii unui aparat de aer condi\u021bionat este de la 699 lei \u0219i include kit-ul de montaj.<\/p>\n

 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Altex, liderul de pia\u021b\u0103 pe segmentul aparatelor de aer condi\u021bionat, a \u00eenregistrat v\u00e2nz\u0103ri record \u00een condi\u021biile codului ro\u0219u de canicul\u0103 din \u00eentreaga \u021bar\u0103. Doar \u00eentr-o singur\u0103 zi, compania a v\u00e2ndut … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":700809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/700808"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=700808"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/700808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/700809"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=700808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=700808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=700808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}