{"id":700966,"date":"2026-07-02T08:06:04","date_gmt":"2026-07-02T08:06:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=700966"},"modified":"2026-07-02T08:06:04","modified_gmt":"2026-07-02T08:06:04","slug":"industria-creativa-romaneasca-la-masa-marilor-jucatori-globali-arice-a-trimis-10-companii-la-cannes-lions-pentru-a-accelera-exportul-de-servicii-creative","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=700966","title":{"rendered":"Industria creativ\u0103 rom\u00e2neasc\u0103, la masa marilor juc\u0103tori globali. ARICE a trimis 10 companii la Cannes Lions pentru a accelera exportul de servicii creative"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/07\/industria-creativa-romaneasca-la-masa-marilor-jucatori-globali-arice-a-trimis-10-companii-la-cannes-lions-pentru-a-accelera-exportul-de-servicii-creative.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<div readability=\"35.444371296906\">\n<p id=\"p-0\"><strong>Rom\u00e2nia, una dintre cele mai mari oportunit\u0103\u021bi de cre\u0219tere a publicit\u0103\u021bii din Europa<\/strong><\/p>\n<p id=\"p-1\"><strong>La nivel global, industriile creative cresc mai repede dec\u00e2t restul economiei \u0219i sus\u021bin 1 din 20 de locuri de munc\u0103.<\/strong><\/p>\n<p id=\"p-2\">Pia\u021ba rom\u00e2neasc\u0103 de publicitate valoreaz\u0103 aproape 800 de milioane de dolari. Totodat\u0103, segmentul digital s-a triplat \u00een ultimii patru ani, consolid\u00e2nd pozi\u021bia Rom\u00e2niei printre pie\u021bele europene cu cel mai mare poten\u021bial de cre\u0219tere a investi\u021biilor \u00een comunicare.<\/p>\n<p id=\"p-3\">Datele globale confirm\u0103 aceea\u0219i direc\u021bie. \u00cen economiile OECD (Organiza\u021bia pentru Cooperare \u0219i Dezvoltare Economic\u0103), industriile culturale \u0219i creative genereaz\u0103 peste 2% din valoarea ad\u0103ugat\u0103 brut\u0103 \u0219i reprezint\u0103 aproximativ 7% din totalul companiilor. \u00cen deceniul anterior pandemiei, num\u0103rul companiilor din sector a crescut cu 18%, fa\u021b\u0103 de 12% \u00een restul economiei, iar ocuparea for\u021bei de munc\u0103 a avansat cu 13,4%, fa\u021b\u0103 de 9,1% media general\u0103. \u00cen unele state, sectorul sus\u021bine p\u00e2n\u0103 la 1 din 20 de locuri de munc\u0103, iar \u00een marile ora\u0219e, p\u00e2n\u0103 la 1 din 10. Aproximativ 40% dintre profesioni\u0219tii din domeniu lucreaz\u0103 \u00een alte sectoare, respectiv auto, IT, produc\u021bie, servicii, ceea ce arat\u0103 c\u0103 efectul multiplicator al creativit\u0103\u021bii dep\u0103\u0219e\u0219te cu mult grani\u021bele industriei propriu-zise.<\/p>\n<p id=\"p-4\">Cite\u015fte comunicatul integral <a href=\"https:\/\/comunicate.mediafax.biz\/Pages\/Public\/Comunicate.aspx?comunicatId=21966\">AICI<\/a><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rom\u00e2nia, una dintre cele mai mari oportunit\u0103\u021bi de cre\u0219tere a publicit\u0103\u021bii din Europa La nivel global, industriile creative cresc mai repede dec\u00e2t restul economiei \u0219i sus\u021bin 1 din 20 de &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=700966\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":700967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/700966"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=700966"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/700966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/700967"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=700966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=700966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=700966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}