{"id":701907,"date":"2026-07-07T15:36:03","date_gmt":"2026-07-07T15:36:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=701907"},"modified":"2026-07-07T15:36:03","modified_gmt":"2026-07-07T15:36:03","slug":"studiu-starcom-74-dintre-romani-accepta-brandurile-la-evenimente-dar-55-penalizeaza-prezenta-pur-publicitara","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=701907","title":{"rendered":"Studiu Starcom: 74% dintre rom\u00e2ni accept\u0103 brandurile la evenimente, dar 55% penalizeaz\u0103 prezen\u021ba pur publicitar\u0103"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/07\/studiu-starcom-74-dintre-romani-accepta-brandurile-la-evenimente-dar-55-penalizeaza-prezenta-pur-publicitara.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<div readability=\"25.133079847909\">\n<p id=\"p-0\">74% dintre rom\u00e2ni sunt deschi\u0219i prezen\u021bei brandurilor la evenimente, \u00eens\u0103 peste jum\u0103tate dintre participan\u021bi penalizeaz\u0103 brandurile care se limiteaz\u0103 la expunere \u0219i comunicare comercial\u0103. Potrivit studiului <strong><em>Events Behavior 2026<\/em><\/strong>, realizat de <strong>Starcom<\/strong> <strong>Rom\u00e2nia<\/strong>, consumatorii apreciaz\u0103 brandurile care se integreaz\u0103 natural \u00een experien\u021b\u0103, ofer\u0103 beneficii utile \u0219i contribuie autentic la atmosfera evenimentului. \u00cen schimb, activ\u0103rile percepute ca fiind agresiv comerciale sau intruzive pot afecta percep\u021bia asupra brandului.<\/p>\n<p id=\"p-1\">Rezultatele arat\u0103 c\u0103 70% dintre responden\u021bi au o p\u0103rere mai bun\u0103 despre brandurile care se potrivesc natural contextului unui eveniment, iar 64% apreciaz\u0103 companiile care ofer\u0103 ceva util participan\u021bilor. \u00cen acela\u0219i timp, 55% declar\u0103 c\u0103 au o percep\u021bie mai pu\u021bin favorabil\u0103 asupra brandurilor care se limiteaz\u0103 la publicitate \u0219i promovare, f\u0103r\u0103 a aduce valoare experien\u021bei.<\/p>\n<p id=\"p-2\">Dup\u0103 cum subliniaz\u0103 echipa de cercetare Starcom Rom\u00e2nia <em>\u201eevenimentele nu mai sunt doar spa\u021bii de expunere pentru branduri. Ele au devenit contexte \u00een care oamenii aleg s\u0103 petreac\u0103 timp, s\u0103 descopere lucruri noi \u0219i s\u0103 creeze amintiri. \u00cen acest mediu, relevan\u021ba \u0219i utilitatea conteaz\u0103 mai mult dec\u00e2t simpla prezen\u021b\u0103 sau vizibilitate<\/em>.\u201d Cite\u015fte comunicatul integral <a href=\"https:\/\/comunicate.mediafax.biz\/Pages\/Public\/Comunicate.aspx?comunicatId=21980\">AICI<\/a><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>74% dintre rom\u00e2ni sunt deschi\u0219i prezen\u021bei brandurilor la evenimente, \u00eens\u0103 peste jum\u0103tate dintre participan\u021bi penalizeaz\u0103 brandurile care se limiteaz\u0103 la expunere \u0219i comunicare comercial\u0103. Potrivit studiului Events Behavior 2026, realizat &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=701907\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":701908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/701907"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=701907"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/701907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/701908"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=701907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=701907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=701907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}