{"id":703415,"date":"2026-07-17T03:46:03","date_gmt":"2026-07-17T03:46:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=703415"},"modified":"2026-07-17T03:46:03","modified_gmt":"2026-07-17T03:46:03","slug":"inteligenta-artificiala-schimba-regulile-jocului-un-model-de-afaceri-de-zeci-de-ani-incepe-sa-dispara-cine-mai-are-nevoie-de-consultanti","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=703415","title":{"rendered":"Inteligen\u021ba artificial\u0103 schimb\u0103 regulile jocului: un model de afaceri de zeci de ani \u00eencepe s\u0103 dispar\u0103. Cine mai are nevoie de consultan\u021bi?"},"content":{"rendered":"
\n
<\/div>\n<\/p><\/div>\n

Timp de decenii, gigan\u021bi precum McKinsey, Boston Consulting Group, Bain, Deloitte, PwC, EY sau KPMG au construit un model de business bazat pe echipe numeroase de consultan\u021bi juniori, care realizau analize, rapoarte, prezent\u0103ri \u0219i cercet\u0103ri, \u00een timp ce exper\u021bii seniori coordonau proiectele \u0219i rela\u021bia cu clien\u021bii, arat\u0103 puiblica\u021bia Il Pos<\/a>t. Ast\u0103zi, o mare parte din aceast\u0103 munc\u0103 poate fi f\u0103cut\u0103 \u00een c\u00e2teva minute de sisteme bazate pe inteligen\u021b\u0103 artificial\u0103.<\/p>\n

AI face munca de rutin\u0103 \u00een locul consultan\u021bilor<\/h2>\n

Marile firme de consultan\u021b\u0103 nu au ales s\u0103 lupte \u00eempotriva inteligen\u021bei artificiale, ci s\u0103 o transforme \u00eentr-un avantaj competitiv. \u00cen loc s\u0103 foloseasc\u0103 platforme publice precum ChatGPT sau Gemini, multe dintre ele \u0219i-au dezvoltat propriii asisten\u021bi AI pentru a proteja datele confiden\u021biale ale clien\u021bilor. McKinsey utilizeaz\u0103 intern sistemul Lilli, folosit deja de aproximativ trei sferturi dintre angaja\u021bi \u0219i capabil s\u0103 reduc\u0103 timpul necesar cercet\u0103rii \u0219i document\u0103rii cu aproximativ 30%.<\/p>\n

<\/p>\n

AI face munca de rutin\u0103 \u00een locul consultan\u021bilor. Imagine ilustrativa. Sursa foto: Pixabay<\/em><\/p>\n<\/div>\n

Boston Consulting Group a creat Deckster, un instrument care genereaz\u0103 prezent\u0103ri complexe \u00een doar c\u00e2teva minute, \u00een timp ce Deloitte \u0219i PwC dezvolt\u0103 sisteme AI capabile s\u0103 execute sarcini tot mai complexe aproape autonom. Rezultatul este simplu: aceea\u0219i munc\u0103 poate fi realizat\u0103 mai rapid, cu mai pu\u021bini oameni \u0219i la costuri mai mici.<\/p>\n

Primele victime: angaja\u021bii juniori<\/h2>\n

Schimbarea \u00eencepe deja s\u0103 se vad\u0103 \u00een organigramele companiilor. Mai multe dintre cele mai mari firme de consultan\u021b\u0103 au redus ritmul angaj\u0103rilor \u0219i au \u00eenceput restructur\u0103ri. McKinsey a anun\u021bat \u00eenc\u0103 din 2025 un plan de reducere a aproximativ 10% din personal, viz\u00e2nd \u00een special posturile de suport, anali\u0219tii juniori \u0219i cercet\u0103torii. Situa\u021bii similare au fost raportate \u0219i la Boston Consulting Group, Bain, dar \u0219i \u00een r\u00e2ndul celor patru mari firme de audit \u0219i consultan\u021b\u0103 \u2013 Deloitte, PwC, EY \u0219i KPMG \u2013 unde automatizarea activit\u0103\u021bilor contabile \u0219i fiscale reduce constant nevoia de personal.<\/p>\n

Clien\u021bii nu mai vor s\u0103 pl\u0103teasc\u0103 pentru ore de munc\u0103<\/h2>\n

Inteligen\u021ba artificial\u0103 schimb\u0103 \u0219i modul \u00een care sunt facturate proiectele. \u00cen trecut, companiile de consultan\u021b\u0103 \u00ee\u0219i bazau veniturile pe num\u0103rul de ore lucrate de echipe \u00eentregi de consultan\u021bi. Acum \u00eens\u0103, clien\u021bii \u0219tiu c\u0103 o parte important\u0103 din aceste activit\u0103\u021bi poate fi realizat\u0103 \u00een c\u00e2teva minute cu ajutorul AI \u0219i sunt tot mai pu\u021bin dispu\u0219i s\u0103 accepte acelea\u0219i costuri. Din acest motiv, multe firme renun\u021b\u0103 la modelul tradi\u021bional \u0219i trec la contracte \u00een care plata depinde de rezultatele ob\u021binute<\/strong>, nu de timpul investit. McKinsey estimeaz\u0103 c\u0103 aproximativ o treime din proiectele sale sunt deja remunerate dup\u0103 acest principiu.<\/p>\n

Companiile \u00ee\u0219i construiesc propriile sisteme AI<\/h2>\n

Presiunea vine \u0219i dintr-o alt\u0103 direc\u021bie. Tot mai multe organiza\u021bii dezvolt\u0103 propriile instrumente bazate pe inteligen\u021b\u0103 artificial\u0103 \u0219i nu mai au nevoie s\u0103 externalizeze anumite analize sau procese c\u0103tre firmele de consultan\u021b\u0103. Aceast\u0103 schimbare afecteaz\u0103 inclusiv companii consacrate. Accenture, unul dintre cei mai mari juc\u0103tori din industrie, a \u00eenregistrat o sc\u0103dere puternic\u0103 a valorii bursiere \u00een ultimii doi ani, pe fondul temerilor investitorilor privind impactul AI asupra modelului s\u0103u de afaceri.<\/p>\n

Cum \u00eencearc\u0103 marile firme s\u0103 se reinventeze<\/h2>\n

\u00cen loc s\u0103 v\u00e2nd\u0103 doar consultan\u021b\u0103 tradi\u021bional\u0103, multe companii \u00eencearc\u0103 s\u0103 devin\u0103 parteneri pentru implementarea inteligen\u021bei artificiale. Ele ajut\u0103 organiza\u021biile s\u0103 integreze solu\u021biile dezvoltate de OpenAI, Anthropic sau al\u021bi furnizori \u00een procesele interne, s\u0103 preg\u0103teasc\u0103 angaja\u021bii \u0219i s\u0103 creeze aplica\u021bii personalizate. Practic, consultan\u021bii nu mai ofer\u0103 doar recomand\u0103ri de business, ci devin o parte a transform\u0103rii digitale bazate pe AI.<\/p>\n

Piramida se transform\u0103 \u00eentr-un \u201eobelisc\u201d<\/h2>\n

Cea mai mare schimbare nu este \u00eens\u0103 tehnologic\u0103, ci organiza\u021bional\u0103. Modelul clasic al firmelor de consultan\u021b\u0103, construit pe o baz\u0103 foarte larg\u0103 de angaja\u021bi juniori \u0219i un num\u0103r redus de parteneri seniori, \u00eencepe s\u0103 fie \u00eenlocuit de structuri mult mai compacte. \u00cen industrie se vorbe\u0219te deja despre trecerea de la modelul \u201epiramid\u0103\u201d la modelul \u201eobelisc\u201d: mai pu\u021bini angaja\u021bi la baz\u0103, echipe bine specializate \u0219i recrut\u0103ri orientate direct c\u0103tre competen\u021be \u00een inteligen\u021b\u0103 artificial\u0103.<\/p>\n

Evident, aceast\u0103 schimbare nu se va produce peste noapte, \u00eens\u0103 direc\u021bia pare clar\u0103. Inteligen\u021ba artificial\u0103 nu elimin\u0103 complet consultan\u021ba, dar redefine\u0219te cine va avea un loc \u00een aceast\u0103 industrie<\/a> \u0219i ce competen\u021be vor conta \u00een urm\u0103torii ani.<\/p>\n","protected":false},"excerpt":{"rendered":"

Timp de decenii, gigan\u021bi precum McKinsey, Boston Consulting Group, Bain, Deloitte, PwC, EY sau KPMG au construit un model de business bazat pe echipe numeroase de consultan\u021bi juniori, care realizau … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":703416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/703415"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=703415"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/703415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/703416"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=703415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=703415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=703415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}