{"id":703663,"date":"2026-07-18T11:47:03","date_gmt":"2026-07-18T11:47:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=703663"},"modified":"2026-07-18T11:47:03","modified_gmt":"2026-07-18T11:47:03","slug":"canicula-goleste-buzunarele-pierderile-ajung-la-12-miliarde-de-euro-pe-an","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=703663","title":{"rendered":"Canicula gole\u0219te buzunarele. Pierderile ajung la 12 miliarde de euro pe an"},"content":{"rendered":"
\n
<\/div>\n<\/p><\/div>\n

Asocia\u021bia estimeaz\u0103 c\u0103 30-60 de zile de c\u0103ldur\u0103 intens\u0103 cost\u0103 Italia 6-12 miliarde de euro anual. Suma reprezint\u0103 0,2-0,4% din PIB-ul \u021b\u0103rii.<\/p>\n

Ministerul S\u0103n\u0103t\u0103\u021bii din Italia a extins recent alerta ro\u0219ie la 16 ora\u0219e. Pentru asocia\u021bie, c\u0103ldura extrem\u0103 a devenit un fenomen economic constant, nu unul excep\u021bional, conform Il Corriere<\/a>.<\/p>\n

Investi\u021biile obligatorii, precum climatizarea \u0219i panourile solare, cost\u0103 2-4 miliarde de euro anual.<\/p>\n

Facturile mai mari la energie adaug\u0103 alte 2-3 miliarde de euro la factura na\u021bional\u0103. Sc\u0103derea productivit\u0103\u021bii muncii este estimat\u0103 la 1,5-3 miliarde de euro.<\/p>\n

Pierderea cifrei de afaceri, \u00een construc\u021bii \u0219i agricultur\u0103, ajunge la 1-2 miliarde de euro. La peste 35 de grade, cresc gre\u0219elile \u0219i absen\u021bele motivate de boal\u0103.<\/p>\n

Cum se schimb\u0103 obiceiurile de consum din cauza c\u0103ldurii?<\/strong><\/h2>\n

Centrele istorice se golesc \u00een orele de v\u00e2rf ale zilei, \u00een timp ce mall-urile climatizate c\u00e2\u0219tig\u0103 clien\u021bi. Cump\u0103r\u0103turile online cresc, \u00een defavoarea magazinelor de cartier \u0219i a pie\u021belor \u00een aer liber.<\/p>\n

Cererea pentru haine groase de iarn\u0103 scade, din cauza sezoanelor reci mai scurte.<\/p>\n

Terasele restaurantelor \u00ee\u0219i pierd atractivitatea \u00een zilele cele mai fierbin\u021bi. Turi\u0219tii se orienteaz\u0103 tot mai mult spre lunile iunie \u0219i septembrie, evit\u00e2nd v\u00e2rful verii.<\/p>\n

Cum sunt afectate familiile \u0219i micile afaceri?<\/strong><\/h2>\n

Cheltuiala medie pentru climatizare ar putea urca de la 150 la 400 de euro pe familie. La aceasta se adaug\u0103 costurile cu apa \u0219i cheltuielile medicale legate de stresul termic.<\/p>\n

Un mic magazin care cheltuie 3.000 de euro anual pe r\u0103cire ar putea ajunge la 5.000-6.000 de euro.<\/p>\n

Pre\u0219edintele Confesercenti, Nico Gronchi, nume\u0219te fenomenul o \u201etax\u0103 climatic\u0103\u201d real\u0103. Potrivit acestuia, solu\u021bia st\u0103 \u00een reabilitarea termic\u0103 a cl\u0103dirilor \u0219i investi\u021bii \u00een rezilien\u021ba ora\u0219elor.<\/p>\n

Practic, asocia\u021bia avertizeaz\u0103 c\u0103 valurile de c\u0103ldur\u0103 schimb\u0103 deja comportamentul consumatorilor \u0219i al turi\u0219tilor. Magazinele mici \u0219i pie\u021bele pierd clien\u021bi \u00een favoarea centrelor comerciale climatizate \u0219i a cump\u0103r\u0103turilor online, restaurantele cu terase sunt afectate \u00een zilele caniculare, iar fluxurile turistice se mut\u0103 tot mai mult spre lunile iunie \u0219i septembrie \u0219i c\u0103tre sta\u021biunile montane.<\/p>\n

Totodat\u0103, asocia\u021bia cere investi\u021bii \u00een renovarea termic\u0103 a cl\u0103dirilor \u0219i \u00een adaptarea ora\u0219elor la schimb\u0103rile climatice, avertiz\u00e2nd c\u0103 f\u0103r\u0103 m\u0103suri rapide competitivitatea economiei va continua s\u0103 scad\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

Asocia\u021bia estimeaz\u0103 c\u0103 30-60 de zile de c\u0103ldur\u0103 intens\u0103 cost\u0103 Italia 6-12 miliarde de euro anual. Suma reprezint\u0103 0,2-0,4% din PIB-ul \u021b\u0103rii. Ministerul S\u0103n\u0103t\u0103\u021bii din Italia a extins recent alerta … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":703664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/703663"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=703663"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/703663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/703664"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=703663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=703663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=703663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}