{"id":704117,"date":"2026-07-21T12:46:04","date_gmt":"2026-07-21T12:46:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=704117"},"modified":"2026-07-21T12:46:04","modified_gmt":"2026-07-21T12:46:04","slug":"merchantpro-compass-piata-de-ecommerce-stagneaza-ca-volum-de-comenzi-in-primele-6-luni-din-2026-verticalele-evolutie-divergenta-de-la-42-la-20","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=704117","title":{"rendered":"MerchantPro Compass: Pia\u021ba de eCommerce stagneaz\u0103 ca volum de comenzi \u00een primele 6 luni din 2026. Verticalele, evolu\u021bie divergent\u0103, de la +42% la -20%"},"content":{"rendered":"<div class=\"sgb-google-buttons\">\n<div class=\"display-flex justify-center google-logo\"><img decoding=\"async\" loading=\"lazy\" class=\"mg-x-auto\" width=\"30\" height=\"30\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/07\/merchantpro-compass-piata-de-ecommerce-stagneaza-ca-volum-de-comenzi-in-primele-6-luni-din-2026-verticalele-evolutie-divergenta-de-la-42-la-20.png\" alt><\/div>\n<\/p><\/div>\n<ul>\n<li><strong>Pharma, +30% comenzi, co\u0219ul mediu r\u0103m\u00e2ne stabil<\/strong><\/li>\n<li><strong>Beauty, categoria cea mai afectat\u0103 de comprimarea bugetelor<\/strong><\/li>\n<\/ul>\n<p id=\"p-0\">Datele MerchantPro pe un e\u0219antion de magazine online active pe platform\u0103 \u00een ambele perioade analizate arat\u0103 c\u0103, \u00een primele 6 luni din 2026, valoarea v\u00e2nz\u0103rilor a crescut cu 4% fa\u021b\u0103 de anul trecut, \u00een timp ce num\u0103rul de comenzi a r\u0103mas constant. La nivel de verticale, \u00eens\u0103, performan\u021ba este puternic diferen\u021biat\u0103. Verticalele de <em>Electronice, Gadgets \u0219i Accesorii<\/em> avanseaz\u0103 cu peste 42% \u00een valoare, sus\u021binut de un ritm de +35% al num\u0103rului de comenzi. <em>Pharma<\/em> \u00eenregistreaz\u0103 o cre\u0219tere cu 30% a num\u0103rului de comenzi, \u00een timp ce valoarea medie a comenzii a r\u0103mas practic constant\u0103, singura vertical\u0103 mare a e\u0219antionului analizat cu acest tipar.&nbsp; <em>Beauty<\/em>, \u00een schimb, \u00eenregistreaz\u0103 cea mai mare sc\u0103dere a semestrului la nivel de tranzac\u021bii, de aproape 20%. Fashion r\u0103m\u00e2ne stabil\u0103, cu varia\u021bii sub 3% pe ambele dimensiuni.<\/p>\n<p id=\"p-1\">Compara\u021bia se face pe o baz\u0103 constant\u0103 de comercian\u021bi activi \u00een ambele perioade, deci reflect\u0103 schimb\u0103ri reale de comportament al consumatorului, nu extinderea bazei de comercian\u021bi din platform\u0103.<\/p>\n<p id=\"p-2\"><strong>Verticale \u00een direc\u021bii opuse<\/strong><\/p>\n<p id=\"p-3\">Media agregat\u0103 ascunde diferen\u021be mari. Cea mai puternic\u0103 cre\u0219tere a semestrului vine din <em>Electronice, Gadgets \u0219i Accesorii<\/em>, cu +42% \u00een valoare \u0219i +35% ca num\u0103r de comenzi. Cre\u0219terea vine simultan din mai mul\u021bi cump\u0103r\u0103tori \u0219i dintr-o valoarea medie a comenzii mai mare, ceea ce sugereaz\u0103 c\u0103 achizi\u021biile tehnologice au r\u0103mas prioritare chiar \u0219i \u00eentr-un an de consum precaut. O parte din avans se poate explica prin cicluri de \u00eenlocuire am\u00e2nate \u00een 2025, c\u00e2nd incertitudinea politic\u0103 \u0219i fiscal\u0103 a \u00eempins deciziile de achizi\u021bie mare spre 2026.<\/p>\n<p id=\"p-4\"><em>Pharma<\/em> urmeaz\u0103 un tipar diferit: valoarea v\u00e2nz\u0103rilor a crescut cu 26%, iar num\u0103rul de comenzi cu peste 30%, \u00een timp ce pre\u021bul mediu al comenzii a sc\u0103zut u\u0219or, de la 29 la 28 de euro. Este singura categorie care cre\u0219te exclusiv prin volum, f\u0103r\u0103 majorare de co\u0219 mediu.<\/p>\n<p id=\"p-5\"><em>Articolele sportive<\/em> \u0219i <em>Produsele alimentare<\/em> au crescut cu peste 10% \u00een valoare, sus\u021binute \u00een principal de cre\u0219terea num\u0103rului de comenzi.<em> C\u0103rti&amp;Muzic\u0103 a<\/em> avut o dinamic\u0103 pozitiv\u0103 comparabil\u0103, +16% \u00een valoare, dar generat\u0103 aproape integral de majorarea valorii medii a comenzii (+11%), cel mai probabil cauzat\u0103 de majorarea de anul trecut a cotei de TVA aplicat\u0103 la produsele editoriale, care s-a reflectat treptat \u00een pre\u021burile de raft. Cite\u015fte comunicatul integral <a href=\"https:\/\/comunicate.mediafax.biz\/Pages\/Public\/Comunicate.aspx?comunicatId=22016\">AICI<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pharma, +30% comenzi, co\u0219ul mediu r\u0103m\u00e2ne stabil Beauty, categoria cea mai afectat\u0103 de comprimarea bugetelor Datele MerchantPro pe un e\u0219antion de magazine online active pe platform\u0103 \u00een ambele perioade analizate &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=704117\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":704118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/704117"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=704117"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/704117\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/704118"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=704117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=704117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=704117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}