{"id":706839,"date":"2026-08-06T09:56:04","date_gmt":"2026-08-06T09:56:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=706839"},"modified":"2026-08-06T09:56:04","modified_gmt":"2026-08-06T09:56:04","slug":"tiktok-ajunge-pe-disney-acordul-care-schimba-modul-in-care-milioane-de-oameni-vor-urmari-continutul-online","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=706839","title":{"rendered":"TikTok ajunge pe Disney+. Acordul care schimb\u0103 modul \u00een care milioane de oameni vor urm\u0103ri con\u021binutul online"},"content":{"rendered":"
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Colaborarea, descris\u0103 de cele dou\u0103 companii drept \u201eprima de acest fel\u201d, va permite creatorilor de con\u021binut s\u0103 foloseasc\u0103 \u00een mod oficial personaje \u0219i universuri Disney. Totodat\u0103, o selec\u021bie de videoclipuri verticale va fi disponibil\u0103 at\u00e2t pe TikTok, c\u00e2t \u0219i pe Disney+, prin sec\u021biunea dedicat\u0103 formatelor scurte, mai arat\u0103 Euronews<\/a>.<\/p>\n

Creatorii vor avea acces oficial la universul Disney<\/h2>\n

Noul acord ofer\u0103 creatorilor care aleg s\u0103 participe acces la activele \u0219i propriet\u0103\u021bile intelectuale Disney pentru realizarea de con\u021binut. Videoclipurile selectate vor putea fi distribuite simultan pe cele dou\u0103 platforme, iar creatorii vor beneficia de vizibilitate suplimentar\u0103. Ei vor primi \u0219i acces la evenimente exclusive \u0219i programe de dezvoltare profesional\u0103. \u201eCei mai buni povestitori sunt, \u00eenainte de toate, fani. Acest parteneriat creeaz\u0103 o nou\u0103 punte \u00eentre pove\u0219tile pe care le spunem \u0219i creativitatea pe care o inspir\u0103\u201d, a declarat Asad Ayaz, director de marketing \u0219i brand al Disney.<\/p>\n

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Walt Disney World, Bay Lake, Florida. Sursa foto: Mediafax Foto<\/em><\/p>\n<\/div>\n

Lansarea \u00eencepe \u00een Statele Unite<\/h2>\n

Parteneriatul va fi implementat ini\u021bial \u00een Statele Unite, urm\u00e2nd ca ulterior s\u0103 fie extins \u0219i pe alte pie\u021be. Condi\u021biile financiare ale acordului nu au fost f\u0103cute publice. Anun\u021bul arat\u0103 importan\u021ba tot mai mare a videoclipurilor scurte \u00een industria divertismentului. Se confirm\u0103 astfel influen\u021ba creatorilor de con\u021binut asupra modului \u00een care marile companii \u00ee\u0219i promoveaz\u0103 produc\u021biile.<\/p>\n

O nou\u0103 strategie dup\u0103 experien\u021ba cu OpenAI<\/h2>\n

Colaborarea vine dup\u0103 ce Disney \u00eencercase anul trecut s\u0103 dezvolte un proiect amplu \u00eempreun\u0103 cu OpenAI. Acesta ar fi permis utilizarea unor personaje celebre, precum Mickey Mouse sau Luke Skywalker, \u00een instrumentul de generare video Sora. Acordul, estimat la trei ani, a fost \u00eens\u0103 abandonat dup\u0103 ce OpenAI a renun\u021bat la proiect \u00een urma controverselor generate de con\u021binutul produs de platform\u0103 \u0219i a criticilor venite din industria cinematografic\u0103 privind protejarea propriet\u0103\u021bii intelectuale. Noul parteneriat cu TikTok marcheaz\u0103 astfel o schimbare de strategie pentru Disney. Compania mizeaz\u0103 acum pe con\u021binutul creat<\/a> de comunit\u0103\u021bile de fani \u0219i pe popularitatea formatelor video scurte pentru a atrage noi utilizatori pe platforma sa de streaming.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Colaborarea, descris\u0103 de cele dou\u0103 companii drept \u201eprima de acest fel\u201d, va permite creatorilor de con\u021binut s\u0103 foloseasc\u0103 \u00een mod oficial personaje \u0219i universuri Disney. Totodat\u0103, o selec\u021bie de videoclipuri … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":706840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/706839"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=706839"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/706839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/706840"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=706839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=706839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=706839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}