{"id":708019,"date":"2026-08-13T10:57:03","date_gmt":"2026-08-13T10:57:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=708019"},"modified":"2026-08-13T10:57:03","modified_gmt":"2026-08-13T10:57:03","slug":"coca-cola-hbc-romania-isi-extinde-portofoliul-de-bauturi-spirtoase-printr-un-parteneriat-cu-heaven-hill","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=708019","title":{"rendered":"Coca-Cola HBC Rom\u00e2nia \u00ee\u0219i extinde portofoliul de b\u0103uturi spirtoase printr-un parteneriat cu Heaven Hill"},"content":{"rendered":"
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Heaven Hill Brands este cea mai mare companie independent\u0103 de b\u0103uturi spirtoase din Statele Unite aflat\u0103 \u00een proprietatea \u0219i administrarea unei familii \u0219i al doilea cel mai mare de\u021bin\u0103tor de Kentucky Bourbon la nivel mondial, potrivit Coca-Cola HBC Rom\u00e2nia. Compania a fost fondat\u0103 \u00een 1935, \u00een Bardstown, Kentucky, \u0219i este condus\u0103 \u00een prezent de a treia genera\u021bie a familiei.<\/p>\n

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Noua selec\u021bie este destinat\u0103 \u00een special segmentelor HoReCa, comer\u021bului de specialitate \u0219i retailului premium \u0219i reune\u0219te dou\u0103 m\u0103rci de tequila produse \u00een Mexic \u0219i dou\u0103 m\u0103rci de bourbon din Kentucky.<\/p>\n

Parteneriatul face parte din extinderea portofoliului de b\u0103uturi spirtoase premium al Coca-Cola HBC Rom\u00e2nia. La nivelul grupului, categoria Premium Spirits este una dintre direc\u021biile de dezvoltare ale companiei, \u00een special pentru segmentul HoReCa.<\/p>\n

\u201eParteneriatul cu Heaven Hill \u0219i includerea \u00een portofoliu a brandurilor Lunazul Tequila, Tequila Ocho, Evan Williams \u0219i Elijah Craig reprezint\u0103 un pas important \u00een strategia Premium Spirits a Coca-Cola HBC Rom\u00e2nia. Sunt branduri cu origine autentic\u0103 \u0219i pove\u0219ti distincte, care pot inspira barmanii, pot \u00eembog\u0103\u021bi oferta HoReCa \u0219i \u00eei pot \u00eencuraja pe consumatorii adul\u021bi s\u0103 descopere mai multe despre tequila \u0219i bourbon\u201d, a declarat Stoyan Angelov, Coffee and Premium Spirits Business Director, Coca-Cola HBC Rom\u00e2nia.<\/p>\n

Dou\u0103 m\u0103rci de tequila din Jalisco<\/h2>\n

Lunazul este o tequila produs\u0103 \u00een Jalisco, Mexic, din agav\u0103 Blue Weber. Agavele sunt recoltate manual, iar \u00eembutelierea are loc \u00een regiunea de origine.<\/p>\n

Lunazul Tequila se potrive\u0219te excelent \u00eentr-o Margarita echilibrat\u0103, cu lime proasp\u0103t, care pune \u00een valoare caracterul agavei Blue Weber 100%.<\/p>\n

Tequila Ocho a fost creat\u0103 de Carlos Camarena \u0219i Tomas Estes \u0219i este construit\u0103 \u00een jurul ideii de terroir. Fiecare variant\u0103 este asociat\u0103 unei anumite planta\u021bii \u0219i unui anumit an de recolt\u0103, iar caracteristicile produsului difer\u0103 \u00een func\u021bie de sol, altitudine, clim\u0103 \u0219i gradul de maturitate al agavei.<\/p>\n

Tequila Ocho este ideal\u0103 pentru degustare simpl\u0103, \u00eentr-un pahar dedicat, care permite eviden\u021bierea particularit\u0103\u021bilor fiec\u0103rei recolte \u0219i ale fiec\u0103rui terroir, dar \u0219i \u00eentr-un cocktail clasic Paloma, \u00een care aromele de grapefruit \u0219i lime completeaz\u0103 expresia agavei f\u0103r\u0103 a o acoperi.<\/p>\n

Evan Williams \u0219i Elijah Craig, bourbonuri din Kentucky<\/h2>\n

Evan Williams poart\u0103 numele celui c\u0103ruia \u00eei este atribuit\u0103 fondarea primei distilerii comerciale din Kentucky, \u00een 1783. Brandul este produs dup\u0103 metode tradi\u021bionale de fabricare a bourbonului \u0219i poate fi consumat simplu sau folosit \u00een cocktailuri.<\/p>\n

Evan Williams aduce caracterul accesibil al Kentucky Bourbon \u00eentr-un Whiskey Sour sau \u00eentr-un highball r\u0103coritor, unde notele sale de vanilie, caramel \u0219i stejar r\u0103m\u00e2n generoase \u0219i echilibrate.<\/p>\n

Elijah Craig Small Batch este maturat \u00een butoaie de stejar ars \u0219i este \u00eembuteliat la o concentra\u021bie alcoolic\u0103 de 47%. Elijah Craig este \u0219i bourbonul oficial \u0219i furnizor global al Ryder Cup.<\/p>\n

Pentru Elijah Craig Small Batch, cocktailul emblematic este Old Fashioned. Bog\u0103\u021bia sa aromatic\u0103, accentele de condimente \u0219i nota discret\u0103 de fum se potrivesc perfect acestui cocktail clasic construit \u00een jurul b\u0103uturii spirtoase. Ambele bourbonuri pot fi savurate \u0219i simple sau cu ghea\u021b\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

Heaven Hill Brands este cea mai mare companie independent\u0103 de b\u0103uturi spirtoase din Statele Unite aflat\u0103 \u00een proprietatea \u0219i administrarea unei familii \u0219i al doilea cel mai mare de\u021bin\u0103tor de … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":708020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/708019"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=708019"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/708019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/708020"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=708019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=708019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=708019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}