{"id":708029,"date":"2026-08-13T12:06:04","date_gmt":"2026-08-13T12:06:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=708029"},"modified":"2026-08-13T12:06:04","modified_gmt":"2026-08-13T12:06:04","slug":"shein-pierde-procesul-de-la-londra-impotriva-temu-privind-drepturile-de-autor","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=708029","title":{"rendered":"Shein pierde procesul de la Londra \u00eempotriva Temu privind drepturile de autor"},"content":{"rendered":"
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Litigiul reprezint\u0103 prima etap\u0103 a confrunt\u0103rii juridice dintre cele dou\u0103 platforme de comer\u021b online \u00een Marea Britanie. Shein sus\u021binea c\u0103 Temu a folosit fotografii ale unor produse comercializate de companie pentru a promova articole vestimentare similare \u0219i copii ale produselor sale, scrie Reuters<\/a>.<\/p>\n

La \u00eenceputul procesului, \u00een luna mai, Shein a acuzat Temu c\u0103 a \u00eenc\u0103lcat drepturile de autor \u201ela scar\u0103 industrial\u0103\u201d \u0219i c\u0103 s-a folosit de imaginile companiei pentru a-\u0219i promova propriile produse. Shein a sus\u021binut c\u0103 rivalul s\u0103u \u00eencerca astfel s\u0103 profite de notorietatea \u0219i pozi\u021bia deja consolidat\u0103 a brandului pe pia\u021ba de fast-fashion.<\/p>\n

Instan\u021ba londonez\u0103 a respins \u00eens\u0103 argumentele Shein \u00een aceast\u0103 prim\u0103 etap\u0103 a disputei juridice.<\/p>\n

Un purt\u0103tor de cuv\u00e2nt al Shein a declarat c\u0103 firma este surprins\u0103 de decizie \u0219i a sugerat c\u0103 hot\u0103r\u00e2rea ar putea crea dificult\u0103\u021bi pentru companiile care \u00eencearc\u0103 s\u0103 \u00ee\u0219i protejeze drepturile de autor \u00een mediul online.<\/p>\n

\u201eNu credem c\u0103 acesta este rezultatul corect pentru brandurile \u0219i titularii de drepturi care \u00eencearc\u0103 s\u0103 \u00ee\u0219i protejeze drepturile de autor online\u201d, a transmis reprezentantul Shein.<\/p>\n

Shein \u0219i Temu continu\u0103 disputa juridic\u0103 \u00een Marea Britanie<\/h2>\n

Decizia nu pune cap\u0103t conflictului dintre cele dou\u0103 companii. Temu, platform\u0103 de\u021binut\u0103 de PDD Holdings, a formulat la r\u00e2ndul s\u0103u o ac\u021biune \u00eempotriva Shein, acuz\u00e2nd compania de \u00eenc\u0103lcarea legisla\u021biei privind concuren\u021ba.<\/p>\n

Procesul separat urmeaz\u0103 s\u0103 ajung\u0103 \u00een fa\u021ba instan\u021bei anul viitor. Temu sus\u021bine c\u0103 Shein ar fi obligat furnizorii de articole de mod\u0103 s\u0103 \u00eencheie acorduri de exclusivitate, practic\u0103 despre care compania afirm\u0103 c\u0103 ar limita concuren\u021ba pe pia\u021b\u0103.<\/p>\n

\u00cen timpul primei dispute, Temu a negat acuza\u021biile formulate de Shein \u0219i a sus\u021binut c\u0103 rivala sa folose\u0219te ac\u021biunile \u00een instan\u021b\u0103 pentru a \u00eencerca s\u0103 limiteze concuren\u021ba.<\/p>\n

Nici reprezentan\u021bii Temu nu au oferit imediat un comentariu cu privire la hot\u0103r\u00e2rea pronun\u021bat\u0103 joi.<\/p>\n

Shein \u0219i Temu se confrunt\u0103 \u0219i \u00een Statele Unite<\/h2>\n

Conflictul dintre Shein \u0219i Temu privind practicile comerciale \u0219i proprietatea intelectual\u0103 nu se limiteaz\u0103 la Marea Britanie. Cele dou\u0103 companii s-au dat reciproc \u00een judecat\u0103 \u0219i \u00een Statele Unite, \u00een cadrul unor litigii care vizeaz\u0103 acuza\u021bii privind concuren\u021ba, secrete comerciale \u0219i alte practici comerciale.<\/p>\n

Ambele platforme s-au extins rapid pe pie\u021bele interna\u021bionale, devenind importante companii \u00een segmentul produselor de mod\u0103, accesoriilor \u0219i gadgeturilor comercializate la pre\u021buri reduse.<\/p>\n

Pentru Shein, disputa de la Londra are loc \u00eentr-un moment important pentru companie. Platforma urm\u0103re\u0219te o evaluare cuprins\u0103 \u00eentre 30 \u0219i 40 de miliarde de dolari \u00een cadrul unei eventuale list\u0103ri pe Bursa din Hong Kong.<\/p>\n

Hot\u0103r\u00e2rea pronun\u021bat\u0103 joi reprezint\u0103, astfel, o victorie juridic\u0103 pentru Temu \u00een prima rund\u0103 a confrunt\u0103rii dintre cei doi rivali, \u00eens\u0103 disputa comercial\u0103 \u0219i juridic\u0103 dintre companii este departe de a fi \u00eencheiat\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

Litigiul reprezint\u0103 prima etap\u0103 a confrunt\u0103rii juridice dintre cele dou\u0103 platforme de comer\u021b online \u00een Marea Britanie. Shein sus\u021binea c\u0103 Temu a folosit fotografii ale unor produse comercializate de companie … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":708030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/708029"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=708029"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/708029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/708030"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=708029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=708029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=708029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}