{"id":712303,"date":"2026-09-08T18:47:03","date_gmt":"2026-09-08T18:47:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=712303"},"modified":"2026-09-08T18:47:03","modified_gmt":"2026-09-08T18:47:03","slug":"sinziana-barbu-este-noul-director-commercial-operations-al-philip-morris-romania-comunicat","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=712303","title":{"rendered":"S\u00eenziana Barbu este noul Director Commercial Operations al Philip Morris Rom\u00e2nia \u2013 COMUNICAT"},"content":{"rendered":"<div class=\"sgb-google-buttons\">\n<div class=\"display-flex justify-center google-logo\"><img decoding=\"async\" loading=\"lazy\" class=\"mg-x-auto\" width=\"30\" height=\"30\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/09\/sinziana-barbu-este-noul-director-commercial-operations-al-philip-morris-romania-comunicat.png\" alt><\/div>\n<\/p><\/div>\n<p id=\"p-0\">S\u00eenziana Barbu s-a al\u0103turat Philip Morris Romania \u00een 2010 \u0219i a dob\u00e2ndit o experien\u021b\u0103 profesional\u0103 variat\u0103 \u00een departamentele Financiar, Comercial \u0219i Marketing, unde a ocupat roluri cu responsabilit\u0103\u021bi \u00een planificare strategic\u0103 \u0219i performan\u021b\u0103, customer experience, e-commerce \u0219i programe de loialitate, strategie de reten\u021bie, brand &amp; portfolio marketing, retail \u0219i canale B2C.<\/p>\n<p id=\"p-1\">Aceast\u0103 experien\u021b\u0103 \u00eei ofer\u0103 o perspectiv\u0103 integrat\u0103 asupra businessului, de la strategie \u0219i performan\u021b\u0103 financiar\u0103 p\u00e2n\u0103 la experien\u021ba consumatorului \u0219i execu\u021bia comercial\u0103.<\/p>\n<p id=\"p-2\">\u00cen noul rol, S\u00eenziana Barbu va coordona opera\u021biunile comerciale ale Philip Morris Rom\u00e2nia, conect\u00e2nd strategia, experien\u021ba consumatorului \u0219i execu\u021bia comercial\u0103 \u00eentr-un demers unitar, orientat spre identificarea \u0219i valorificarea unor noi oportunit\u0103\u021bi de cre\u0219tere.<\/p>\n<p id=\"p-3\">\u201ePreiau acest rol cu \u00eencredere \u00een echipa pe care o avem \u0219i \u00een poten\u021bialul urm\u0103toarei etape pentru Philip Morris Rom\u00e2nia. Experien\u021ba acumulat\u0103 \u00een cadrul companiei p\u00e2n\u0103 acum m-a \u00eenv\u0103\u021bat c\u0103 o strategie devine cu adev\u0103rat relevant\u0103 atunci c\u00e2nd reu\u0219im s\u0103 o transform\u0103m \u00een execu\u021bie \u0219i \u00eentr-o experien\u021b\u0103 mai bun\u0103 pentru consumatorii adul\u021bi. Cred \u00een puterea echipelor care au curajul s\u0103 pun\u0103 \u00eentreb\u0103ri, s\u0103 \u00een\u021beleag\u0103 ce conteaz\u0103 cu adev\u0103rat \u0219i s\u0103 transforme complexitatea \u00een oportunit\u0103\u021bi. \u00cempreun\u0103, vom continua s\u0103 consolid\u0103m businessul, s\u0103 fim aproape de consumatorii adul\u021bi \u0219i de partenerii no\u0219tri \u0219i s\u0103 contribuim la accelerarea transform\u0103rii c\u0103tre un viitor f\u0103r\u0103 fum \u00een Rom\u00e2nia.\u201d, a declarat S\u00eenziana Barbu, Director Commercial Operations, Philip Morris Rom\u00e2nia.<\/p>\n<p id=\"p-4\">Philip Morris Rom\u00e2nia este afiliat al Philip Morris International, o companie care transform\u0103 industria tutunului pentru a construi un viitor f\u0103r\u0103 fum. Viziunea companiei este de a \u00eenlocui \u021big\u0103rile cu produse inovatoare f\u0103r\u0103 fum care \u2013 de\u0219i nu sunt lipsite de riscuri \u2013 sunt o alegere mai bun\u0103 dec\u00e2t continuarea fumatului.<\/p>\n<p id=\"p-5\">Strategia comercial\u0103 a Philip Morris Rom\u00e2nia se bazeaz\u0103 pe abordarea \u201emulticategory\u201d \u0219i ofer\u0103 o varietate de produse din categoria alternativelor f\u0103r\u0103 fum, de la dispozitive care \u00eenc\u0103lzesc tutunul la plicule\u021be cu nicotin\u0103 pentru uz oral, pentru a satisface nevoile diverse ale consumatorilor \u00eentr-o pia\u021b\u0103 care a evoluat constant. IQOS, sistemul electronic de \u00eenc\u0103lzire a tutunului dezvoltat de PMI, destinat exclusiv utilizatorilor adul\u021bi, a fost lansat \u00een Rom\u00e2nia \u00een octombrie 2015 \u0219i a crescut constant de la lansare, fiind liderul categoriei produselor f\u0103r\u0103 fum \u00een prezent.<\/p>\n<p id=\"p-6\">**<\/p>\n<p id=\"p-7\">Echipa de management a Philip Morris Rom\u00e2nia este compus\u0103 din Carmina Fust\u00e9 (Managing Director), Kurnia Adhi Sulistyawan (Manufacturing Director), S\u00eenziana Barbu (Director Commercial Operations), Marek Gebsky (Director Smoke-free Products), Roxana P\u00eentea (Director Corporate Affairs), Gerasimos Contoguris (Director People &amp; Culture), Denisa Cristea (Director Combustibles Category), Erwin Didelez (Director Finance) \u0219i R\u0103zvan Costi (Senior Counsel).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00eenziana Barbu s-a al\u0103turat Philip Morris Romania \u00een 2010 \u0219i a dob\u00e2ndit o experien\u021b\u0103 profesional\u0103 variat\u0103 \u00een departamentele Financiar, Comercial \u0219i Marketing, unde a ocupat roluri cu responsabilit\u0103\u021bi \u00een planificare &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=712303\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":712304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/712303"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=712303"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/712303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/712304"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=712303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=712303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=712303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}