{"id":713853,"date":"2026-09-18T12:56:03","date_gmt":"2026-09-18T12:56:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=713853"},"modified":"2026-09-18T12:56:03","modified_gmt":"2026-09-18T12:56:03","slug":"putin-preia-controlul-asupra-activelor-auchan-nestle-si-fostului-leroy-merlin-din-rusia-toate-ajung-la-aceeasi-companie-rusa","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=713853","title":{"rendered":"Putin preia controlul asupra activelor Auchan, Nestl\u00e9 \u0219i fostului Leroy Merlin din Rusia. Toate ajung la aceea\u0219i companie rus\u0103"},"content":{"rendered":"<div class=\"sgb-google-buttons\">\n<div class=\"display-flex justify-center google-logo\"><img decoding=\"async\" loading=\"lazy\" class=\"mg-x-auto\" width=\"30\" height=\"30\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/09\/putin-preia-controlul-asupra-activelor-auchan-nestle-si-fostului-leroy-merlin-din-rusia-toate-ajung-la-aceeasi-companie-rusa.png\" alt><\/div>\n<\/p><\/div>\n<p id=\"p-0\">Decretul semnat de Vladimir Putin transfer\u0103 c\u0103tre L.E.V. Management administrarea participa\u021biilor de\u021binute \u00een mai multe companii ruse\u0219ti asociate grupurilor occidentale. \u00cen total, m\u0103sura vizeaz\u0103 participa\u021bii \u0219i ac\u021biuni \u00een 16 societ\u0103\u021bi, potrivit informa\u021biilor publicate dup\u0103 apari\u021bia documentului.<\/p>\n<p id=\"p-1\">\u00cen cazul Auchan, m\u0103sura prive\u0219te compania rus\u0103 controlat\u0103 p\u00e2n\u0103 acum prin structurile grupului francez. Retailerul este unul dintre marii juc\u0103tori occidentali care au continuat s\u0103 opereze pe pia\u021ba rus\u0103 dup\u0103 invadarea Ucrainei \u00een februarie 2022.<\/p>\n<p id=\"p-2\">Decretul vizeaz\u0103 \u0219i entit\u0103\u021bi ale Nestl\u00e9. Grupul elve\u021bian are \u0219ase fabrici \u0219i aproximativ 7.000 de angaja\u021bi \u00een Rusia, potrivit Reuters. Dup\u0103 \u00eenceputul r\u0103zboiului, Nestl\u00e9 \u0219i-a redus activitatea \u00een \u021bar\u0103, a oprit noi investi\u021bii \u0219i a retras de pe pia\u021b\u0103 o parte dintre produsele sale, \u00eentre care KitKat \u0219i Nesquik.<\/p>\n<h2 id=\"chapter-0\">Nestl\u00e9 spune c\u0103 \u00ee\u0219i analizeaz\u0103 op\u021biunile<\/h2>\n<p id=\"p-3\">Nestl\u00e9 a reac\u021bionat vineri \u0219i a anun\u021bat c\u0103 analizeaz\u0103 decretul \u0219i op\u021biunile pe care le are la dispozi\u021bie pentru a-\u0219i proteja drepturile \u0219i continuitatea opera\u021biunilor sale din Rusia.<\/p>\n<p id=\"p-4\">\u00cen cazul fostului Leroy Merlin, decretul include participa\u021bia de\u021binut\u0103 de grupul francez Adeo \u00een compania rus\u0103 Le Monlid. Adeo anun\u021base \u00eenc\u0103 din 2023 c\u0103 transfer\u0103 controlul opera\u021biunilor Leroy Merlin din Rusia managementului local, iar magazinele au fost ulterior redenumite Lemana Pro.<\/p>\n<p id=\"p-5\">Auchan \u0219i Leroy Merlin fac parte din universul de companii controlate \u00een Fran\u021ba de familia Mulliez. Spre deosebire de acestea, Decathlon, un alt brand important asociat familiei, \u0219i-a suspendat opera\u021biunile \u00een Rusia \u00eenc\u0103 din martie 2022.<\/p>\n<h2 id=\"chapter-1\">O companie rus\u0103 pu\u021bin cunoscut\u0103 preia administrarea<\/h2>\n<p id=\"p-6\">L.E.V. Management este o companie relativ nou\u0103 \u0219i pu\u021bin cunoscut\u0103. Potrivit informa\u021biilor citate de AFP din publica\u021bia independent\u0103 Novaia Gazeta Europa, societatea a fost \u00eenfiin\u021bat\u0103 la sf\u00e2r\u0219itul anului 2025 \u0219i este condus\u0103 de Andrei Kraiushkin, un fost oficial de rang \u00eenalt al Ministerului rus de Interne. Documentele financiare citate de publica\u021bie indicau c\u0103 firma nu desf\u0103\u0219urase activitate comercial\u0103 semnificativ\u0103 p\u00e2n\u0103 la sf\u00e2r\u0219itul anului trecut.<\/p>\n<p id=\"p-7\">Decizia se \u00eenscrie \u00eentr-o serie de interven\u021bii ale Kremlinului asupra companiilor occidentale r\u0103mase \u00een Rusia dup\u0103 declan\u0219area r\u0103zboiului din Ucraina. Moscova a introdus \u00eencep\u00e2nd din 2023 mecanisme care permit plasarea activelor apar\u021bin\u00e2nd unor investitori din state considerate de Rusia \u201eneprietenoase\u201d sub administrare temporar\u0103.<\/p>\n<p id=\"p-8\">Kremlinul sus\u021bine c\u0103 astfel de m\u0103suri sunt legate de ac\u021biunile statelor occidentale \u00eempotriva Rusiei \u0219i de sanc\u021biunile impuse dup\u0103 invadarea Ucrainei. Companiile occidentale \u0219i guvernele lor au criticat \u00een repetate r\u00e2nduri interven\u021biile asupra activelor private, \u00een contextul deterior\u0103rii puternice a rela\u021biilor economice dintre Rusia \u0219i Occident.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decretul semnat de Vladimir Putin transfer\u0103 c\u0103tre L.E.V. Management administrarea participa\u021biilor de\u021binute \u00een mai multe companii ruse\u0219ti asociate grupurilor occidentale. \u00cen total, m\u0103sura vizeaz\u0103 participa\u021bii \u0219i ac\u021biuni \u00een 16 societ\u0103\u021bi, &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=713853\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":713854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/713853"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=713853"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/713853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/713854"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=713853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=713853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=713853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}