{"id":713857,"date":"2026-09-18T13:16:03","date_gmt":"2026-09-18T13:16:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=713857"},"modified":"2026-09-18T13:16:03","modified_gmt":"2026-09-18T13:16:03","slug":"lovitura-pentru-nike-kylian-mbappe-renunta-la-gigantul-american-si-semneaza-cu-o-companie-elvetiana","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=713857","title":{"rendered":"Lovitur\u0103 pentru Nike. Kylian Mbappe renun\u021b\u0103 la gigantul american \u0219i semneaz\u0103 cu o companie elve\u021bian\u0103"},"content":{"rendered":"<div class=\"sgb-google-buttons\">\n<div class=\"display-flex justify-center google-logo\"><img decoding=\"async\" loading=\"lazy\" class=\"mg-x-auto\" width=\"30\" height=\"30\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/09\/lovitura-pentru-nike-kylian-mbappe-renunta-la-gigantul-american-si-semneaza-cu-o-companie-elvetiana.png\" alt><\/div>\n<\/p><\/div>\n<p id=\"p-0\">Juc\u0103torul francez Kylian Mbappe va deveni principala imagine a brandului On \u00een fotbal, \u00een contextul \u00een care compania elve\u021bian\u0103 intr\u0103 pentru prima dat\u0103 pe pia\u021ba ghetelor de fotbal, potrivit <a href=\"https:\/\/www.nytimes.com\/athletic\/7607099\/2026\/09\/18\/kylian-mbappe-on-nike-brand-partnership\/\" target=\"_blank\" rel=\"noopener\">The Athletic<\/a>.<\/p>\n<p id=\"p-1\">Compania elve\u021bian\u0103 este cunoscut\u0103 \u00een special pentru pantofii de alergare din gama premium \u0219i s-a extins \u00een ultimii ani \u0219i \u00een tenis. Roger Federer s-a al\u0103turat companiei \u00een 2019, \u00eentr-un acord prin care a primit \u0219i ac\u021biuni, iar printre sportivii care folosesc produsele companiei se num\u0103r\u0103 Iga \u015awi\u0105tek \u0219i Ben Shelton.<\/p>\n<h2 id=\"chapter-0\">Thierry Henry a contribuit la aducerea lui Mbapp\u00e9 la On<\/h2>\n<p id=\"p-2\">Intrarea On \u00een fotbal reprezint\u0103 \u00eens\u0103, probabil, cea mai \u00eendr\u0103znea\u021b\u0103 mi\u0219care din istoria de 17 ani a companiei elve\u021biene. \u00cen cadrul acestei extinderi, On l-a angajat \u0219i pe fostul star al Fran\u021bei \u0219i al lui Arsenal, Thierry Henry, \u00een func\u021bia de director \u00een departamentul de fotbal al companiei.<\/p>\n<p id=\"p-3\">Potrivit The Athletic, Henry ocup\u0103 acest rol din 2025 \u0219i a contribuit la convingerea lui Mbapp\u00e9 s\u0103 se al\u0103ture companiei.<\/p>\n<p id=\"p-4\">Prin aceast\u0103 decizie, interna\u021bionalul francez a refuzat nu doar Nike, ci \u0219i alte mari branduri de \u00eenc\u0103l\u021b\u0103minte sportiv\u0103, precum Adidas \u0219i Puma.<\/p>\n<p id=\"p-5\">Detaliile financiare ale acordului nu au fost f\u0103cute publice, \u00eens\u0103 The Athletic a scris c\u0103 <a href=\"https:\/\/www.mediafax.ro\/sport\/mbappe-vinicius-si-konate-in-centrul-unei-controverse-privind-situatia-din-ceuta-la-meciul-lui-real-madrid-cu-elche-din-la-liga-23808030\">Mbapp\u00e9<\/a> a primit \u0219i ac\u021biuni \u00een compania elve\u021bian\u0103.<\/p>\n<p id=\"p-6\">On a transmis c\u0103 atacantul francez va lucra direct cu echipele care dezvolt\u0103 \u0219i testeaz\u0103 viitoarele ghete \u0219i echipamente de fotbal \u0219i va deveni ambasador global al brandului.<\/p>\n<p id=\"p-7\">\u201eDe la \u00eenceput, ceea ce m-a atras la On a fost oportunitatea de a construi \u00eempreun\u0103 ceva complet nou, care s\u0103 contribuie la modelarea fotbalului de m\u00e2ine\u201d, a declarat Mbapp\u00e9.<\/p>\n<p id=\"p-8\">Mbapp\u00e9 colabora cu Nike din 2006, de c\u00e2nd avea doar opt ani. Contractul s\u0103u cu compania american\u0103 a expirat \u00een aceast\u0103 var\u0103.<\/p>\n<p id=\"p-9\">On a fost fondat\u0103 \u00een Elve\u021bia \u00een 2010 \u0219i s-a dezvoltat ini\u021bial pe pia\u021ba pantofilor de alergare. Compania \u0219i-a crescut puternic notorietatea dup\u0103 ce Roger Federer a devenit ac\u021bionar \u00een 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juc\u0103torul francez Kylian Mbappe va deveni principala imagine a brandului On \u00een fotbal, \u00een contextul \u00een care compania elve\u021bian\u0103 intr\u0103 pentru prima dat\u0103 pe pia\u021ba ghetelor de fotbal, potrivit The &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=713857\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":713858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/713857"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=713857"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/713857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/713858"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=713857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=713857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=713857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}