{"id":718451,"date":"2026-10-16T04:57:04","date_gmt":"2026-10-16T04:57:04","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=718451"},"modified":"2026-10-16T04:57:04","modified_gmt":"2026-10-16T04:57:04","slug":"schimbare-istorica-la-kfc-dupa-aproape-40-de-ani-gigantul-fast-food-renunta-la-pepsi-si-trece-la-rivalul-coca-cola","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=718451","title":{"rendered":"Schimbare istoric\u0103 la KFC, dup\u0103 aproape 40 de ani. Gigantul fast-food renun\u021b\u0103 la Pepsi \u0219i trece la rivalul Coca-Cola"},"content":{"rendered":"<div class=\"sgb-google-buttons\">\n<div class=\"display-flex justify-center google-logo\"><img decoding=\"async\" loading=\"lazy\" class=\"mg-x-auto\" width=\"30\" height=\"30\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/10\/schimbare-istorica-la-kfc-dupa-aproape-40-de-ani-gigantul-fast-food-renunta-la-pepsi-si-trece-la-rivalul-coca-cola.png\" alt><\/div>\n<\/p><\/div>\n<p id=\"p-0\">Lan\u021bul american KFC a anun\u021bat joi, 15 octombrie, c\u0103 a ales Coca-Cola drept noul partener pentru furnizarea b\u0103uturilor \u00een restaurantele sale din Statele Unite, scrie <a href=\"https:\/\/www.reuters.com\/business\/kfc-sign-coca-cola-beverage-partner-ditching-pepsico-wsj-reports-2026-10-15\/\" target=\"_blank\" rel=\"noopener\">Reuters<\/a>. Decizia pune cap\u0103t unei rela\u021bii comerciale care a \u00eenceput \u00een urm\u0103 cu aproximativ 40 de ani, c\u00e2nd PepsiCo a cump\u0103rat KFC. Produsele Coca-Cola vor \u00eencepe s\u0103 fie disponibile \u00een cele 3.718 restaurante KFC din SUA p\u00e2n\u0103 \u00een prim\u0103vara anului 2027. Valoarea financiar\u0103 a noului contract nu a fost f\u0103cut\u0103 public\u0103.<\/p>\n<h2 id=\"chapter-0\">KFC a fost asociat cu Pepsi timp de aproape patru decenii<\/h2>\n<p id=\"p-1\">Leg\u0103tura dintre KFC \u0219i Pepsi nu a fost ini\u021bial doar un contract obi\u0219nuit \u00eentre un restaurant \u0219i un furnizor de b\u0103uturi. PepsiCo a cump\u0103rat KFC \u00een anii 1980, \u00een cadrul strategiei sale de extindere \u00een industria restaurantelor \u0219i a produselor alimentare.<\/p>\n<p id=\"p-2\">\u00cen 1997, compania a separat afacerile cu restaurante de activitatea principal\u0103, \u00eens\u0103 KFC a continuat s\u0103 comercializeze b\u0103uturile PepsiCo. Parteneriatul s-a men\u021binut inclusiv dup\u0103 ce lan\u021bul de restaurante a ajuns \u00een portofoliul Yum Brands. A\u0219sdar, decizia anun\u021bat\u0103 acum nu reprezint\u0103 doar schimbarea unui furnizor, ci \u0219i sf\u00e2r\u0219itul unei leg\u0103turi comerciale care a supravie\u021buit restructur\u0103rilor \u0219i schimb\u0103rilor de proprietate.<\/p>\n<h2 id=\"chapter-1\">Pierderea KFC, o lovitur\u0103 pentru PepsiCo?<\/h2>\n<p id=\"p-3\">Pentru PepsiCo, pierderea unui client cu mii de restaurante intervine \u00eentr-un moment complicat. Compania \u00eencearc\u0103 s\u0103 \u00ee\u0219i redreseze v\u00e2nz\u0103rile de b\u0103uturi r\u0103coritoare \u00een Statele Unite, \u00een timp ce divizia de gust\u0103ri se confrunt\u0103 cu presiuni generate de pre\u021burile ridicate \u0219i de schimbarea preferin\u021belor consumatorilor.<\/p>\n<p id=\"p-4\">Directorul general Ramon Laguarta a recunoscut recent c\u0103 revenirea cre\u0219terii \u0219i \u00eembun\u0103t\u0103\u021birea marjelor de profit dureaz\u0103 mai mult dec\u00e2t anticipase compania. \u00cen paralel, investitorul activist Elliott Investment Management exercit\u0103 presiuni asupra PepsiCo pentru v\u00e2nzarea unor active cu performan\u021be slabe \u0219i \u00eembun\u0103t\u0103\u021birea rezultatelor opera\u021biunilor din America de Nord.<\/p>\n<div id=\"attachment_23826365\" class=\"wp-caption aligncenter\" readability=\"32\"><img aria-describedby=\"caption-attachment-23826365\" class=\"size-full wp-image-23826365\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/10\/schimbare-istorica-la-kfc-dupa-aproape-40-de-ani-gigantul-fast-food-renunta-la-pepsi-si-trece-la-rivalul-coca-cola.webp\" alt width=\"900\" height=\"553\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/10\/schimbare-istorica-la-kfc-dupa-aproape-40-de-ani-gigantul-fast-food-renunta-la-pepsi-si-trece-la-rivalul-coca-cola-1.webp 500w, https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/10\/schimbare-istorica-la-kfc-dupa-aproape-40-de-ani-gigantul-fast-food-renunta-la-pepsi-si-trece-la-rivalul-coca-cola.webp 728w\"><\/p>\n<p id=\"caption-attachment-23826365\" class=\"wp-caption-text\"><em>Bauturi racoritoare. Imagine ilustrativ\u0103. Sursa foto: Mediafax Foto<\/em><\/p>\n<\/div>\n<p id=\"p-5\">Jay Woods, strateg-\u0219ef de pia\u021b\u0103 la Freedom Capital Markets, consider\u0103 c\u0103 pierderea unui partener at\u00e2t de cunoscut poate afecta imaginea PepsiCo, chiar dac\u0103 impactul financiar exact nu este cunoscut.<\/p>\n<p id=\"p-6\">Analistul a remarcat caracterul neobi\u0219nuit al schimb\u0103rii, \u00een condi\u021biile \u00een care doi dintre cei mai mari concuren\u021bi de pe pia\u021ba b\u0103uturilor r\u0103coritoare ajung s\u0103 \u00ee\u0219i dispute un partener comercial cu o asemenea istorie. Freedom Capital Markets de\u021bine ac\u021biuni Coca-Cola, precizeaz\u0103 Reuters.<\/p>\n<h2 id=\"chapter-2\">Rivalitatea Coca-Cola \u2013 Pepsi se mut\u0103 \u0219i \u00een restaurante<\/h2>\n<p id=\"p-7\">Acordurile cu marile lan\u021buri de restaurante reprezint\u0103 o component\u0103 important\u0103 a competi\u021biei dintre Coca-Cola \u0219i PepsiCo. Coca-Cola este de mult timp furnizorul de b\u0103uturi pentru McDonald\u2019s \u0219i Wendy\u2019s, \u00een timp ce PepsiCo are parteneriate cu Subway \u0219i Jersey Mike\u2019s Subs.<\/p>\n<p id=\"p-8\">PepsiCo furnizeaz\u0103 b\u0103uturi \u0219i pentru Pizza Hut, care a trecut de la Coca-Cola la Pepsi \u00een 2011. Nu este prima dat\u0103 c\u00e2nd un lan\u021b important schimb\u0103 tab\u0103ra \u00een aceast\u0103 rivalitate comercial\u0103. \u00cen 2012, Dunkin a renun\u021bat la PepsiCo \u00een favoarea Coca-Cola, dup\u0103 un parteneriat de cinci ani.<\/p>\n<p id=\"p-9\">\u00cen cazul KFC, schimbarea este \u00eens\u0103 remarcabil\u0103 prin durata rela\u021biei anterioare \u0219i prin faptul c\u0103 PepsiCo a fost, la un moment dat, chiar proprietarul lan\u021bului de restaurante.<\/p>\n<h2 id=\"chapter-3\">Se schimb\u0103 b\u0103uturile de la KFC \u0219i \u00een Rom\u00e2nia?<\/h2>\n<p id=\"p-10\">Deocamdat\u0103, decizia anun\u021bat\u0103 prive\u0219te exclusiv restaurantele KFC din Statele Unite. PepsiCo a transmis Reuters c\u0103 \u0219i-a re\u00eennoit recent acordurile de furnizare cu restaurantele KFC International, precum \u0219i cu lan\u021bul Taco Bell. Contractul cu Taco Bell are o durat\u0103 de zece ani, potrivit unui reprezentant al companiei.<\/p>\n<p id=\"p-11\">A\u0219adar, schimbarea din SUA nu \u00eenseamn\u0103 c\u0103 restaurantele KFC din Rom\u00e2nia sau din alte pie\u021be interna\u021bionale vor trece automat la <a href=\"https:\/\/www.mediafax.ro\/externe\/drone-rusesti-au-lovit-o-fabrica-coca-cola-din-apropierea-kievului-zelenski-este-un-semnal-clar-pentru-america-23801774\">Coca-Cola<\/a>. Nu a fost anun\u021bat\u0103 o modificare similar\u0103 pentru pia\u021ba rom\u00e2neasc\u0103. Implementarea noului parteneriat din Statele Unite este programat\u0103 p\u00e2n\u0103 \u00een prim\u0103vara anului 2027, c\u00e2nd produsele Coca-Cola ar urma s\u0103 fie disponibile \u00een re\u021beaua american\u0103 KFC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lan\u021bul american KFC a anun\u021bat joi, 15 octombrie, c\u0103 a ales Coca-Cola drept noul partener pentru furnizarea b\u0103uturilor \u00een restaurantele sale din Statele Unite, scrie Reuters. Decizia pune cap\u0103t unei &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=718451\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":718452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/718451"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=718451"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/718451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/718452"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=718451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=718451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=718451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}