{"id":718761,"date":"2026-10-17T18:17:03","date_gmt":"2026-10-17T18:17:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=718761"},"modified":"2026-10-17T18:17:03","modified_gmt":"2026-10-17T18:17:03","slug":"romania-va-avea-un-omd-national-pentru-promovarea-turistica-irineu-darau-turismul-romanesc-are-nevoie-de-o-viziune-pe-termen-lung","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=718761","title":{"rendered":"Rom\u00e2nia va avea un OMD Na\u021bional pentru promovarea turistic\u0103. Irineu Dar\u0103u: Turismul rom\u00e2nesc are nevoie de o viziune pe termen lung"},"content":{"rendered":"
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\u201eAvem 46 de Organiza\u021bii de Management al Destina\u021biei (OMD) avizate la nivel local, jude\u021bean \u0219i regional, dar nu avem \u00eenc\u0103 un OMD Na\u021bional care s\u0103 asigure o coordonare a promov\u0103rii turistice a Rom\u00e2niei. \u00cen acela\u0219i timp, bugetul anual de promovare turistic\u0103 gestionat de minister este de aproximativ 4,5 milioane de euro, iar finan\u021barea organiza\u021biilor locale r\u0103m\u00e2ne adesea imprevizibil\u0103\u201d, a scris Irineu Dar\u0103u s\u00e2mb\u0103t\u0103 pe Facebook.<\/p>\n

Al treilea document de pozi\u021bionare strategic\u0103, dup\u0103 SAFE \u0219i reorganizarea ROMARM<\/h2>\n

Potrivit ministrului interimar, acest OMD Na\u021bional reprezint\u0103 \u201ecel de-al treilea document de pozi\u021bionare strategic\u0103 pe care \u00eel public\u0103m pe site-ul Ministerului Economiei, dup\u0103 cele dedicate mecanismului SAFE \u0219i reorganiz\u0103rii ROMARM\u201d.<\/p>\n

Discu\u021biile despre cum ar trebui s\u0103 fie organizat, cine ar trebui s\u0103 ia deciziile, cum va fi finan\u021bat \u0219i cum va fi conectat cu organiza\u021biile deja existente \u00een \u021bar\u0103 au avut loc \u0219i \u00een Consiliul Consultativ pentru Turism, precizeaz\u0103 Dar\u0103u.<\/p>\n

Ministrul interimar al Economiei men\u021bioneaz\u0103 c\u0103 \u201epromovarea turistic\u0103 a Rom\u00e2niei are nevoie de mai mult\u0103 continuitate, profesionalism \u0219i predictibilitate. Nu putem construi un brand de \u021bar\u0103 puternic prin ac\u021biuni izolate, f\u0103r\u0103 o strategie comun\u0103 \u0219i f\u0103r\u0103 resurse care s\u0103 permit\u0103 planificarea pe mai mul\u021bi ani\u201d.<\/p>\n

Este nevoie de \u201eimplicarea real\u0103 a celor care cunosc industria\u201d<\/h2>\n

Mai mult, \u201eo astfel de strategie nu poate fi f\u0103cut\u0103 doar de minister, de la Bucure\u0219ti. Avem nevoie de implicarea real\u0103 a celor care cunosc industria \u0219i destina\u021biile turistice: hotelieri, operatori de turism, autorit\u0103\u021bi locale, organiza\u021bii de management al destina\u021biei \u0219i speciali\u0219ti \u00een promovare\u201d, mai precizeaz\u0103 acesta.<\/p>\n

\u201e\u00cen document analiz\u0103m trei variante de organizare a OMD Na\u021bional, de la o structur\u0103 de tip asociativ, cu participare public-privat\u0103, p\u00e2n\u0103 la o institu\u021bie public\u0103, precum \u0219i patru variante de finan\u021bare. Discut\u0103m inclusiv despre posibilitatea unui fond dedicat promov\u0103rii turistice, alimentat prin contribu\u021bii din sector, care ar putea genera, potrivit estim\u0103rilor din document, un buget anual de 20\u201330 de milioane de euro\u201d, explic\u0103 Irineu Dar\u0103u.<\/p>\n

Ministrul inerimar consider\u0103 drept important \u201eca resursele s\u0103 nu r\u0103m\u00e2n\u0103 concentrate exclusiv la nivel na\u021bional. Trebuie s\u0103 discut\u0103m \u0219i despre cum pot beneficia de o finan\u021bare mai predictibil\u0103 organiza\u021biile regionale \u0219i locale, care cunosc cel mai bine poten\u021bialul fiec\u0103rei destina\u021bii\u201d.<\/p>\n

Modele din nou\u0103 state europene, analizate<\/h2>\n

El precizeaz\u0103, totodat\u0103, c\u0103 au fost analizate modele din nou\u0103 state europene, \u201epentru a \u00een\u021belege cum au reu\u0219it alte \u021b\u0103ri s\u0103 construiasc\u0103 organiza\u021bii profesioniste de promovare turistic\u0103, cu responsabilit\u0103\u021bi clare \u0219i cu implicarea industriei \u00een luarea deciziilor\u201d.<\/p>\n

\u201ePutem \u00eenv\u0103\u021ba din ceea ce func\u021bioneaz\u0103 deja \u0219i putem construi o solu\u021bie adaptat\u0103 realit\u0103\u021bilor din Rom\u00e2nia\u201d, afirm\u0103 Dar\u0103u.<\/p>\n

\u201eTurismul rom\u00e2nesc are nevoie de o viziune pe termen lung, iar \u00eenfiin\u021barea unui OMD Na\u021bional func\u021bional, cu o finan\u021bare sustenabil\u0103 \u0219i cu o implicare real\u0103 a industriei, poate fi un pas important \u00een aceast\u0103 direc\u021bie\u201d, a conchis Irineu Dar\u0103u<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eAvem 46 de Organiza\u021bii de Management al Destina\u021biei (OMD) avizate la nivel local, jude\u021bean \u0219i regional, dar nu avem \u00eenc\u0103 un OMD Na\u021bional care s\u0103 asigure o coordonare a promov\u0103rii … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":718762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/718761"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=718761"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/718761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/718762"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=718761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=718761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=718761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}