{"id":719065,"date":"2026-10-19T12:36:03","date_gmt":"2026-10-19T12:36:03","guid":{"rendered":"https:\/\/microscopemedia.com\/?p=719065"},"modified":"2026-10-19T12:36:03","modified_gmt":"2026-10-19T12:36:03","slug":"producatorii-locali-primesc-o-sansa-in-plus-edenred-hora-si-fihr-lanseaza-o-noua-competitie-nationala-de-granturi","status":"publish","type":"post","link":"https:\/\/microscopemedia.com\/?p=719065","title":{"rendered":"Produc\u0103torii locali primesc o \u0219ans\u0103 \u00een plus: Edenred, HORA \u0219i FIHR lanseaz\u0103 o nou\u0103 competi\u021bie na\u021bional\u0103 de granturi"},"content":{"rendered":"<div class=\"sgb-google-buttons\">\n<div class=\"display-flex justify-center google-logo\"><img decoding=\"async\" loading=\"lazy\" class=\"mg-x-auto\" width=\"30\" height=\"30\" src=\"https:\/\/microscopemedia.com\/wp-content\/uploads\/2026\/10\/producatorii-locali-primesc-o-sansa-in-plus-edenred-hora-si-fihr-lanseaza-o-noua-competitie-nationala-de-granturi.png\" alt><\/div>\n<\/p><\/div>\n<p id=\"p-0\"><strong>&nbsp;<\/strong><\/p>\n<ul>\n<li><strong>3 granturi x 10.000 lei \u0219i sesiuni de consultan\u021b\u0103 sus\u021binute de exper\u021bi HoReCa sunt acordate pentru produc\u0103torii selecta\u021bi.<\/strong><\/li>\n<li><strong>Competi\u021bia face parte din \u021aara lui Mai Bine, proiectul na\u021bional care conecteaz\u0103 produc\u0103torii locali cu restaurantele \u0219i \u00eencurajeaz\u0103 prezen\u021ba produselor rom\u00e2ne\u0219ti \u00een meniuri.<\/strong><\/li>\n<\/ul>\n<p id=\"p-1\">Cu ocazia Zilei Mondiale a Alimenta\u021biei, a c\u0103rei tem\u0103 \u00een acest an este \u201eInoveaz\u0103 ast\u0103zi. Hr\u0103ne\u0219te viitorul\u201d, <strong>Edenred Rom\u00e2nia, HORA \u0219i FIHR<\/strong> lanseaz\u0103, \u00een cadrul <strong>proiectului na\u021bional \u021aara lui Mai Bine<\/strong>, <strong>o nou\u0103 competi\u021bie de granturi<\/strong> <strong>care le ofer\u0103 produc\u0103torilor locali oportunitatea de a face urm\u0103torul pas \u00een dezvoltarea afacerilor \u0219i a colabor\u0103rilor cu industria HoReCa<\/strong>. Trei produc\u0103tori vor primi c\u00e2te 10.000 de lei \u0219i vor beneficia de sesiuni de consultan\u021b\u0103 sus\u021binute de exper\u021bi HoReCa. Totodat\u0103, este lansat \u00een premier\u0103 na\u021bional\u0103 Ghidul de bune practici pentru colaborarea dintre produc\u0103torii locali \u0219i restaurante, cu recomand\u0103ri concrete privind consolidarea acestor parteneriate.<\/p>\n<p id=\"p-2\">Ini\u021biativele vin \u00eentr-un moment \u00een care interesul pentru ingredientele locale este \u00een cre\u0219tere, impactul benefic al acestora fiind recent celebrat \u0219i cu ocazia Zilei Na\u021bionale a Produselor Agroalimentare Rom\u00e2ne\u0219ti din 10 octombrie. Potrivit unui sondaj realizat de \u021aara lui Mai Bine \u00een r\u00e2ndul restaurantelor, 98% dintre responden\u021bi \u00ee\u0219i doresc s\u0103 colaboreze cu produc\u0103tori locali, iar 7 din 10 au deja astfel de parteneriate.<\/p>\n<p id=\"p-3\"><em>\u201eAlegerile pe care le facem zi de zi \u00een jurul mesei au impact asupra s\u0103n\u0103t\u0103\u021bii noastre, dar \u0219i asupra comunit\u0103\u021bilor \u0219i economiei locale. <\/em><em>Interesul pentru ingredientele locale \u0219i consumul sustenabil este tot mai mare: 9 din 10 utilizatori de carduri de mas\u0103 \u00ee\u0219i doresc produse proaspete, iar 8 din 10 restaurante spun c\u0103 cererea clien\u021bilor pentru produse locale este \u00een cre\u0219tere. Aceste tendin\u021be deschid noi oportunit\u0103\u021bi de colaborare. Prin lansarea competi\u021biei de granturi \u0219i a ghidului de bune practici, ne propunem s\u0103 oferim sprijin concret produc\u0103torilor locali \u0219i s\u0103 \u00eencuraj\u0103m parteneriate durabile cu restaurantele, astfel \u00eenc\u00e2t tot mai multe produse rom\u00e2ne\u0219ti s\u0103 ajung\u0103 \u00een meniurile din \u00eentreaga \u021bar\u0103\u201d, a declarat <strong>Lelia Manca\u0219, Director Marketing, Comunicare \u0219i CSR, Edenred Rom\u00e2nia.<\/strong><\/em><\/p>\n<p id=\"p-4\"><strong>Apel na\u021bional pentru produc\u0103tori \u0219i trei granturi de dezvoltare<\/strong><\/p>\n<p id=\"p-5\">Produc\u0103torii locali se pot \u00eenscrie \u00een competi\u021bia na\u021bional\u0103 p\u00e2n\u0103 la 16 noiembrie 2026, prin &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;completarea formularului de \u00eenscriere disponibil pe <a href=\"https:\/\/platforma.taraluimaibine.ro\/inscriere-apel-producatori\/\">https:\/\/platforma.taraluimaibine.ro\/inscriere-apel-producatori\/<\/a>, pentru un grant care r\u0103spunde unei nevoi concrete \u0219i \u00eei ajut\u0103 s\u0103 fac\u0103 urm\u0103torul pas \u00een dezvoltarea afacerii lor. \u00cen urma procesului de selec\u021bie, trei produc\u0103tori vor beneficia de finan\u021b\u0103ri de c\u00e2te 10.000 de lei, pe care le vor putea folosi pentru investi\u021bia propus\u0103 \u00een aplica\u021bie.<\/p>\n<p id=\"p-6\">La dezvoltarea ini\u021biativei a contribuit \u0219i Marius Tudosiei, fondatorul B\u0103c\u0103niei Vechi \u0219i sus\u021bin\u0103tor activ al produc\u0103torilor locali, care a oferit expertiz\u0103 \u00een conceperea competi\u021biei. Implicarea sa continu\u0103 prin promovarea ini\u021biativei, participarea \u00een juriul de selec\u021bie \u0219i sus\u021binerea, al\u0103turi de Radu T\u0103nase, a unor sesiuni de consultan\u021b\u0103 care \u00eei vor ajuta pe c\u00e2\u0219tig\u0103tori s\u0103 \u00ee\u0219i consolideze afacerile \u0219i rela\u021biile comerciale cu industria HoReCa.<\/p>\n<p id=\"p-7\"><strong>Un ghid pentru colabor\u0103ri care func\u021bioneaz\u0103<\/strong><\/p>\n<p id=\"p-8\">Noul Ghid de bune practici pentru colaborarea dintre produc\u0103torii locali \u0219i restaurante reune\u0219te recomand\u0103ri \u0219i exemple reale din industrie, bazate pe experien\u021ba produc\u0103torilor \u0219i restaurantelor \u00eenscrise \u00een platforma \u021aara lui Mai Bine, de la predictibilitatea livr\u0103rilor p\u00e2n\u0103 la comunicarea dintre parteneri \u0219i eviden\u021bierea originii ingredientelor.<\/p>\n<p id=\"p-9\">Pentru produc\u0103torii locali,&nbsp; accesul la restaurante \u00eenseamn\u0103 mai mult dec\u00e2t o oportunitate comercial\u0103: \u00eenseamn\u0103 \u0219ansa ca munca lor s\u0103 ajung\u0103 direct la consumatorul final.<\/p>\n<p id=\"p-10\">La r\u00e2ndul lor, restaurantele v\u0103d \u00een astfel de parteneriate o oportunitate de a sus\u021bine economia local\u0103 \u0219i de a r\u0103spunde cererii tot mai mari pentru produse autohtone \u0219i de sezon.<\/p>\n<p id=\"p-11\"><em>\u2018Proiectele care reu\u0219esc s\u0103 aduc\u0103 la aceea\u0219i mas\u0103 oameni, idei \u0219i ini\u021biative cu impact real \u00een industria ospitalit\u0103\u021bii sunt mereu binevenite. \u021aara lui Mai Bine este un pas \u00een aceast\u0103 direc\u021bie, deoarece creeaz\u0103 context pentru colaborare \u0219i sus\u021bine dezvoltarea produc\u021biei locale<strong>\u201d<\/strong><\/em> a declarat <strong>Daniel Mischie, Pre\u0219edinte Executiv City Grill Group \u0219i membru al boardului HORA.<\/strong><\/p>\n<p id=\"p-12\">Cite\u015fte comunicatul integral <a href=\"https:\/\/comunicate.mediafax.biz\/Pages\/Public\/Comunicate.aspx?comunicatId=22239\">AICI<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 3 granturi x 10.000 lei \u0219i sesiuni de consultan\u021b\u0103 sus\u021binute de exper\u021bi HoReCa sunt acordate pentru produc\u0103torii selecta\u021bi. Competi\u021bia face parte din \u021aara lui Mai Bine, proiectul na\u021bional care &hellip; <a href=\"https:\/\/microscopemedia.com\/?p=719065\" class=\"more-link\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":719066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/719065"}],"collection":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=719065"}],"version-history":[{"count":0,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/posts\/719065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=\/wp\/v2\/media\/719066"}],"wp:attachment":[{"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=719065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=719065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microscopemedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=719065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}